A leading online and offline direct marketer feels the pinch from the harsh market, cutting employees and consolidating New York operations. Read More...
View articleThe online personalized tour guide company announced a new CEO and has laid off 55 of its 110 employees in an effort to reach profitability by the sec...
View articleWhile the geeks developing software are faced with the choice of fighting to change copyright law or just ignoring it, Dana says it's really up to us ...
View articleIs your Web site overweight? Well, some easy advice from John can help you keep off those extra kilobytes, speed up your business, and look great. Rea...
View articleThe New York-based firm said it's starting to see a payoff from its staff cuts late last year, but that didn't help it in its fourth-quarter results, ...
View articleDespite strong industry and media interest in post-PC platforms, new research suggests that advertising on emerging media will be sluggish in taking o...
View articleAnnotate Rolls Out New Version; DoubleClick Boosts E-mail Repping; Beyond Interactive is tapped for Australian Work Read More...
View articleWho are 'they'? 'They' are those able to divine your email address no matter how carefully you guard it. 'They' are ubiquitous, indefatigable, relentl...
View articleFollowing the collapse of its acquisition of NetCreations, speculation had been brewing about what DoubleClick would do to boost its e-mail practice. ...
View articleBeing an affiliate manager is a tough act. But with Shawn's timesaving tools and resources, the job is about to get a lot easier. Read More...
View articleHow does an online editor deal with a torrent of PR pitches? How about a Web site? "Click here for what I am working on now," and "Click here to propo...
View articleReportssuggest that the industry group might be jumping on the bandwagon to support the emerging ad types appearing on several online publishers' site...
View articleThe Westlake Village, Calif.-based ad network beat the Street on a pro forma basis, although it said it probably wouldn't turn a profit next quarter. ...
View articleThe beauty of e-marketing is that it can stretch a small budget into impressive results. And then there's the trackability. Here's a case in point. Re...
View articleIf you want to measure site traffic, you'll have to count what counts. So... What counts? What tools count what counts? What measurements do the tools...
View articleWanting to find a cost-effective way to telephone his daughter studying in Spain, David tried Net2Phone, deltathree, HotTelephone.com, and HotTeleLink...
View articleWith its right hand, technology promises you products that are faster, better, and cheaper. With its left hand, it steals your time. In the new econom...
View articleThe cash-strapped ad network continues making headway in its effort to offer broadband and interactive TV content providers a "one-stop shop." Read Mo...
View articleThe Boston Internet ad firm closes its Atlanta office and lays off about 15 of its 100 employees as the industry-wide slowdown drags on. Read More...
View articleAdding a viral component to an email marketing campaign can really boost response rates. But it can also create some major problems. Brady's here with...
View articleA good State of the Union speech should end on an inspiring note. Find out why Dana believes a speech by Robin Webster, newly appointed CEO of the Int...
View articleU.S. Internet penetration has hit 60 percent, but do we really want to reach anyone and everyone? We need to leverage the synergy between a brand and ...
View articleThe Boston-based ad agency plans to snap up the interactive shop and its Washington, D.C. office to expand its online and emerging-media offerings. Re...
View articleContinuing online marketers' efforts to move offline, the San Francisco-based firm announces a product that would enable cross-channel tracking and in...
View article"That which has been is what will be, that which is done is what will be done..." Yet not all songs are written, not all brand names are taken, and no...
View articleBit by a bug lately? You don’t have to like virus propagators, but if you’re a B2B email marketer, you might want to learn from them. To wit: Why do w...
View articleStrategically placed search engine text links may get better results than creative ad placements in the short term, but there's no branding. Adam tell...
View article