The narrow focus on direct response and click-through in the formative years of online advertising eventually resulted in low frequency caps. But it's...
View articleRetail is detail, and tending to the details is the difference between success and failure. That's something FragranceNet.com knows. And so does Sean,...
View articleThe incentive marketer brings in an offline direct marketer to fill its top post. Read More...
View articleLike many industries, the Internet is leaving its mark on the healthcare trade. According to Jupiter Research, the Web sites of individual physicians ...
View articleWhat would you do with the power to run multiple operating systems simultaneously? Dana predicts the big, moneymaking trend for 2001 is peer-to-peer. ...
View articlePeter tells you about some of the worst bosses he's had in the past, and it's kinda scary. Ever had a boss like one of these? Recognize yourself in on...
View articleThe pay-for-performance ad network tweaks its upper ranks -- but so far remains one of the few ad firms not announcing layoffs. Read More...
View articleWhen all is said and done, m-commerce may not be commerce at all, but rather another conduit for marketing and CRM that leaves the transactions to oth...
View articleWill your favorite search engine still be around tomorrow? Danny takes a step back to provide some perspective on how the future may unfold. Read More...
View articleOur Rich Media column becomes Advertising Technology starting next Wednesday. Stay tuned as Eric Picard of bluestreak and Jeremy Lockhorn of i-FRONTIE...
View articleThe broadband/portal company's beleaguered rich media ad unit becomes an independent company following an expected divestiture by its parent. Read Mor...
View articleThe online direct marketing operation adds "smart cards" to its arsenal of offerings, potentially connecting e-mail marketing with in-store purchasing...
View articleThinking of launching an email marketing campaign in France? It’s a promising market. But if you rush in without careful planning, your boss might thi...
View articleThere's marketing, and then there's marketing. Your marketing is different from my marketing, but if we learn from each other, our marketing becomes b...
View articleJust as unreasonable expectations and a lack of knowledge can keep you home on Saturday night, the same factors can kill your business relationship. F...
View articleAgreements with Symbol and RespondTV aim to expand Catalina Marketing's existing point-of-sale, direct mail and online capabilities. Read More...
View articleRunning low on funds, 24/7 Media said it's looking at "strategic alternatives." Read More...
View articleA new service allows banner ad viewers to pick the medium through which they want to receive product information. Read More...
View articleAccording to reports, the Atlanta-based firm has finalized a transaction with Denver-based Neovation, setting up the latest chapter in a soap opera-st...
View articleThe Boston Internet consulting firm promotes a senior vice president and controller to its top financial post. Read More...
View articleThe e-consultant has landed its digital TV ship in the United States. Read More...
View articleDoes your business plan contain the critical components necessary to obtain outside funding? Some planning pointers from Neil can help put you on the ...
View articleIs consistency the hobgoblin of little minds? No, it's only the foolish kind that is (or so said Emerson). Kathy's talking about the other consistency...
View articleIn its second dreary announcement in less than a week, the company said it's abandoning its flagship site and will likely cut 2001 guidance during a p...
View articleJim explains how insertion orders developed in online advertising. The sites want you to use theirs, but they aren't always fair for you, the agency, ...
View articleDigaCast has released two new technologies the company hopes will have consumers singing, or at least listening in. Read More...
View articleHow can your Webmaster satisfy the screaming streamie masses with streaming media increasingly becoming an expected element of your site? Susan makes ...
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