Linking 101: Back to Basics
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Linking 101: Back to Basics

25y Eric Ward

Linking 101: Back to Basics

Can you admit you have more to learn? Well, the Link Mensch's Q&A is both a lesson in linking and humility. Read More...

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L90 Expected to Announce Company Repositioning
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L90 Expected to Announce Company Repositioning

25y Christopher Saunders

L90 Expected to Announce Company Repositioning

The Los Angeles ad network says it's not really an ad network at all -- and points to its growing non-banner product line as evidence. Read More...

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iXL Releases 2000 Financial Report
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iXL Releases 2000 Financial Report

25y Enid Burns

iXL Releases 2000 Financial Report

While layoffs and restructuring dominated headlines in 2000, iXL, the Atlanta-based Web consulting firm, reported wider-than-expected losses for both ...

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Intel to Launch Pentium 4 Ads, New Tagline
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Intel to Launch Pentium 4 Ads, New Tagline

25y Christopher Saunders

Intel to Launch Pentium 4 Ads, New Tagline

The chipmaker reprises its Pentium III spots, featuring the Blue Man Group. Read More...

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L90 Beats Street by a Penny
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L90 Beats Street by a Penny

25y Christopher Saunders

L90 Beats Street by a Penny

Online ad network and marketing firm L90 posted better-than-expected results and said its system revenue has increased for a twelfth straight quarter....

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Baby.com: Time to Grow Up
Marketing

Baby.com: Time to Grow Up

25y Martin Lindstrom

Baby.com: Time to Grow Up

It was once a novelty, it was hip, it was in. And although a ".com" address is still a must, ".com" in a company name is a bust. It's simply out of fa...

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What's Really Wrong With Yahoo?
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What's Really Wrong With Yahoo?

25y Dana Blankenhorn

What's Really Wrong With Yahoo?

Yahoo!'s problem doesn't lie in its business model, or even in its balance sheet. Dana argues it's simply that Yahoo! is horrible at acquisitions. Rea...

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Age of the Information-Literate
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Age of the Information-Literate

25y Gerry McGovern

Age of the Information-Literate

We've just witnessed the emergence of the information- literate -- hands at the keyboard and eyes on the screen. They shift the present and shape the ...

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Affiliate Programs: Getting More for Less
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Affiliate Programs: Getting More for Less

25y Scot Wingo

Affiliate Programs: Getting More for Less

You want maximum exposure for your affiliate program. But you want minimum cost. Then it's time to get back to basics. Here are some resources to help...

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A Sweepstakes Campaign That Hit the Jackpot
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A Sweepstakes Campaign That Hit the Jackpot

25y Heidi Anderson

A Sweepstakes Campaign That Hit the Jackpot

Online sweepstakes and lotteries: They're fun for users, but do sites really benefit from offering them? Here's the story of one site that certainly d...

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Rare Medium Gives Q4 Results, CFO Departs
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Rare Medium Gives Q4 Results, CFO Departs

25y Erin Joyce

Rare Medium Gives Q4 Results, CFO Departs

The chief financial officer of interactive services and incubator firm Rare Medium Group has resigned, the company announced during its earnings resul...

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Search Engines, Browsers Still Confusing Many Web Users
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Search Engines, Browsers Still Confusing Many Web Users

25y Michael Pastore

Search Engines, Browsers Still Confusing Many Web ...

We interrupt your dream of using the wireless Internet to sell a wide range of products to millions of consumers using pocket-sized phones to bring yo...

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The Viability of Search Engine Traffic: Proof in Numbers
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The Viability of Search Engine Traffic: Proof in Numbers

25y Paul J. Bruemmer

The Viability of Search Engine Traffic: Proof in N...

Is it worth considering search engine optimization (SEO) for driving traffic to your online business? Paul believes the stats speak volumes. Read More...

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Yahoo! Launches Paid Listings Service
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Yahoo! Launches Paid Listings Service

25y Christopher Saunders

Yahoo! Launches Paid Listings Service

The portal looks to squeeze more money out of its directories. Read More...

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The Napster Debate Goes on and On
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The Napster Debate Goes on and On

25y Dana Blankenhorn

The Napster Debate Goes on and On

Where's the incentive to change a problem if you can sue it away? Find out why it's time for the industry to adapt to the new technical realities and ...

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Mediaplex Bests Third Quarter Performance
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Mediaplex Bests Third Quarter Performance

25y Christopher Saunders

Mediaplex Bests Third Quarter Performance

After missing its revenue estimates last quarter and restructuring, the San Francisco marketing technology firm meets Street predictions. Read More...

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Happy Valentine's Day, Jennifer
Marketing

Happy Valentine's Day, Jennifer

25y Peter Kaufman

Happy Valentine's Day, Jennifer

If your home life is good, the rest of it doesn't really matter. So many marriages and relationships crash and burn because work and careers get in th...

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Remember the Users Closest to Home
Marketing

Remember the Users Closest to Home

25y Blake Rohrbacher

Remember the Users Closest to Home

Riddle: What does dog food have to do with a three-legged stool? Answer: Both are invoked to express a core business truth: If your employees like you...

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The One-Second Law of Online Branding
Marketing

The One-Second Law of Online Branding

25y Jeffrey Graham

The One-Second Law of Online Branding

Call it the One-Second Law of Online Branding: Whether developing (or approving) ad banners, sponsorships, tiles, or buttons, make sure that a one-sec...

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AdFlight CEO Steps Aside
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AdFlight CEO Steps Aside

25y Christopher Saunders

AdFlight CEO Steps Aside

The company's founder and chief executive will focus on technology after ceding thetop post to a board member. Read More...

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How Brand Influences Online Buying
Marketing

How Brand Influences Online Buying

25y Sean Carton

How Brand Influences Online Buying

People want good prices, and they want to quickly compare prices. They want to compare products, too. And they don't want risk. In short, they want in...

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Engage: We'll Meet or Beat Guidance
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Engage: We'll Meet or Beat Guidance

25y Christopher Saunders

Engage: We'll Meet or Beat Guidance

The struggling ad network released yet another grain of information about its coming quarterly performance, in what's becoming a trend of sporadic com...

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Using a Seminar to Generate Qualified Leads
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Using a Seminar to Generate Qualified Leads

25y Debbie Weil

Using a Seminar to Generate Qualified Leads

Want to move B2B prospects closer to purchase? Consider offering a seminar. Whether online or off-, it's a great way to generate qualified leads. Here...

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Top E-Tailers of January 2001
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Top E-Tailers of January 2001

25y Michael Pastore

Top E-Tailers of January 2001

The Top 20 e-tailers of January 2001, according to PC Data Online. Read More...

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New York Times Digital Snares Distribution on Yahoo!
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New York Times Digital Snares Distribution on Yahoo!

25y Pamela Parker

New York Times Digital Snares Distribution on Yaho...

Yahoo! readers will soon see headlines from the New York Times' interactive unit. Read More...

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Rich Media Ad Firm ePod Closes Doors
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Rich Media Ad Firm ePod Closes Doors

25y Christopher Saunders

Rich Media Ad Firm ePod Closes Doors

The move comes as a surprise following recent deals netting it $18 million in funding. Read More...

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The Art of Ghostwriting: How to Be a Decent Ghost
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The Art of Ghostwriting: How to Be a Decent Ghost

25y Susan Solomon

The Art of Ghostwriting: How to Be a Decent Ghost

How do you spook the blank Web page and ensure great content on your site from your contributing local expert? Hire what every marketing communication...

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