Is your company currently reviewing its "acceptable use policy" for the Internet? Well, if it's defining file-sharing programs as unacceptable like Cl...
View articleLooking to expand into the U.K. market? Before stepping off onto unfamiliar ground, take some tips from two entrepreneurs who have gone before. Read M...
View articleThe rich media production, management and tracking player landed a total of $19.5 million in its second round of financing, and aims to expand to wire...
View articleWhat happens when movies and the Internet collide? Big money, film studios hope. Ever since the Web-driven success of "The Blair Witch Project," studi...
View articleAOL's "other" portal this week launched its first ad campaign since the merger with Time Warner, giving some clues as to how Netscape.com might be pos...
View articleA new study by market intelligence firm NPD Group is ammo in GoTo's campaign to win support for its model. Read More...
View articleBy the end of 2005, the number of worldwide Internet users will nearly triple to 1.17 billion, and an increasing number of these users will be using w...
View articleMost marketing programs don't set the world on fire right out of the box. But following a few tips on how to spot potential troubles can help you hit ...
View articleMake sure your female customers become attached to your business. How? Some use bow ties. But all you need to do is show her, even if only in the most...
View articleThe firm exceeded expected losses for both the year and the fourth-quarter, although it said its pay-for-performance CyberGold division would help its...
View articleTrying to appeal to a larger audience will only dilute your marketing message -- not increase revenue and profits. Try targeting narrower niches inste...
View articleAs a comic-book aficionado, Jim came across plenty of "alternative reality" scenarios in earlier years. So here's a mental exercise: What if Webvertis...
View articleEmail is the most valuable communications tool available to online marketers. It’s immediate and one to one, and has a light touch. Therein lies the r...
View articleThose who make the best use of their customer data NOW will be the standouts of the future. Don't let a weak CRM strategy leave you behind. Read More...
View articleThe drugstore retailer aims to boost traffic to its online presence through a series of new spots highlighting the site's ease-of-use. Read More...
View articleWhen it comes to the hidden dangers of the Net, how much can the basic safety rules of computing protect you? Find out why DLT's tips and resources wi...
View articleThe gigantic Web interactive shop posts another disappointing quarter -- and a staggering $6.8billion net loss. Read More...
View articleWe're a visual society. We think in images. That's why TV works. In other words, there's good reason for why we say a picture is worth a thousands wor...
View articleGeneral Motors hopes to boost its Hispanic market penetration with a deal with theleading Spanish-language broadcaster's Web portal. Read More...
View articlePeople will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...
View articleBolt said it would integrate Fonepark's two-way SMS messaging service into its Web- and WAP-based tools. Read More...
View articleA little paranoia won't destroy you in the e-tailing business. In fact, find out why seizing the opportunities and profiting from them is what it's re...
View articleThe merger would help AdZone expand its media monitoring and tracking operations. Read More...
View articleGroups including the ACLU, Consumers Union and others are recommending that Congress adopt definite policies regarding the collection and use of consu...
View articleIn the offline world, it has long been known that consumers are apt to forget the details of their purchasing and tend to overestimate how much they m...
View articleAgency hiring patterns in this industry change faster than the price of corn during October harvest. It's either boom or bust. Here's how to find a go...
View articleSeems the Email Curmudgeon has a soft spot, after all... for an email campaign that delivers real value. Whose? BabyCenter's. How? It's a matter of ti...
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