Some surprises you just don't need -- nor does your client. With publishers going bankrupt on a regular basis, take a look at a site's financial stabi...
View articleThe bookselling maven may charge publishers up to $10,000 a title for a recommendation in its emailed promotions. Read More...
View articleEver get in a rut? Crank out a few ads, go to a few dozen meetings, complete another expense report? If you're not growing, you're getting stale. Lear...
View article"People on the Internet are goal-oriented; they don't look at banners." "Low click-through rates prove banners don't work." "The Internet isn't an evo...
View articleIn an age of cutbacks at online ad firms, a company offering technology-driven efficiencies gets funding. Read More...
View articleIT procurement budgets are not being slowed by fears of an economic slowdown, according to a survey of Global 2000 corporations by Gartner Group, Inc....
View articleHow far would you go in tough times to get money out of your audience? Wisely measure your need for revenue against the patience of your audience or r...
View articleFound some qualified prospects? Great. But now the real work begins. Debbie outlines how email, used right, can lighten the load. Read More...
View articleOnline marketing firm Dash.com Wednesday confirmed reports that it has slimmed down its staff to the "low 20's," amid widespread consolidation in the ...
View articleThe Boston online consultancy wraps up a brutal quarter with a per-share loss that doubles its own December warning. Read More...
View articleIt may not be as stirring as the fall of Rome, but as advertising-supported sites crash and burn all around him, Sean has been inspired enough to atte...
View articleIs it better to outsource a search engine optimization (SEO) campaign or develop it in-house? Paul gives you the pros and cons. Read More...
View articleAccording to Jakob Nielsen, an expert on Web usability, 79 percent of Web users scan online text. So if you want your message to be read by more than ...
View articleLike many other Internet media companies, Disney erred with GO.com by investing in a presence without investing in research. It's time to prove the me...
View articleInternational expansion targets Asia's burgeoning digital music audience. Read More...
View articleThe i-shop topped lowered analyst estimates for its fourth-quarter and 2000 performance, but gave darker guidance for the quarter ahead -- as have man...
View articleInChrous lands credit line; Tribal DDB exec departs; DoubleClick appoints privacy staff Read More...
View articleA new Competitive Media Reporting study suggests that advertisers are increasingly using Web media, despite the ad slowdown -- but offers radically di...
View articleThe online used car marketplace has left its strategy of advertising on big, one-time shows like last year's Super Bowl, and will instead concentrate ...
View articleWhile there's a lot of advice out there on getting the most out of your agency relationship, Neil's four basic tips are all you need to get things sta...
View articleThe addition of DCG Chicago and Websight Solutions adds Panasonic, Jack Daniels and Lotus Software to the on- and offline marketer's client roster. Re...
View articleOnline business trade in Canada is expected to reach $272 billion in 2005, according to Forrester Research, accounting for 18 percent of all business-...
View articleHow can a good dot-com idea stay fresh? Some simple content shopping tips can help you work toward dispensing quality content and avoiding the prepack...
View articleE-mail marketing efforts are being seriously undermined by frequent consumer e-mail address changes, according to a survey by NFO WorldGroup, which fo...
View articleBookmarks are effective tools, both for Web visitors and marketers. Just a little extra effort can make bookmarks easier to find for readers, generate...
View articleInternet advertising is taking a beating, calling into question the value of marketing on the Internet at all. The current state of affairs may just b...
View articleAre you a "streamie"? If not, find out the advantages of being one, especially with the number of broadband homes expected to double in the next coupl...
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