Which is better for an email newsletter, HTML or text? Everyone seems to know the answer to this question -- but no one agrees on what that answer is....
View articleCustomer service surveys by ICR, Accenture, and CustomerAsset all agree that online retailers have made improvements with regard to their customer ser...
View articleWant to know what your customers want? Ask them. The customer satisfaction survey can be a very useful tool in making critical business decisions. Mik...
View articleGone are the days when online media buyers took the "throw it against the wall and see what sticks" approach. Today we use past performance, profiling...
View articleIf you think the problems of the dot-com worldare limited to Silicon Valley, think again. Yesterday it was the McDonough warehouse workers; today it m...
View articleAdvertising revenue is decreasing, as is investor faith in many dot-coms. The result is a return to the commercial world's tried-and-true revenue-earn...
View article"Deal sites" are all the rage. But Jim suggests developing a sound strategy before you start pumping out deals to all of your affiliates. Read More...
View articleLink popularity is the new kid in town, and a mighty popular one at that. But don't get swept up in the enthusiasm of the crowd. The kid's not without...
View articleYour time to marketing needs to be cut in half for you to compete in this fast-forward economy. Enter JIT marketing: developing the strategic position...
View articleHoping to allay consumer fears about personal information harvesting, the online advertising organization has put together its self-governing principl...
View articleA day after AOL Time Warner announced several ad deals leveraging its online, print and CNN units, its television production company is gearing up to ...
View articleEach of the ad networks aims to broaden its reach in the other's space. Read More...
View articleIn "strategic and organizational shifts," Bertelsmann aims to slim down operations at the online music retailer. Read More...
View articlee2 aims to roll out a WAP version of its personalized e-mail marketing product -- potentially filling out not only its product line, but investor Aven...
View articleDot-com advertisers that aired news spots in Sunday's game are reporting a beefed-up response, and justifying the game's hefty airtime price tag. Read...
View articleThe firmthat aimed to make pay-for-surf profitable has ended its attempts, following months of speculation about its closing. Read More...
View articleIs your company looking to the future? If so, what is it focusing on? Keeping too close an eye on financial goals can make you lose sight of your user...
View articleOn the road to work one day, Peter had a big idea: Why not start a Web site dedicated to creativity? Good way to get rich and famous, right? Here are ...
View articleWe've all heard about the importance of a compelling subject heading. But what about the tail end of a B2B email marketing message? Can it wag the dog...
View articleDoes "thought crime" really exist, or is it just Orwellian fiction? Find out why Dana feels it's a brave new Internet world, indeed. Read More...
View articleBrowser-side site traffic measurement wins a supporter. Read More...
View articlePositioned between the media andtechnology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the mot...
View articleIt's virtually impossible to design a usable site without testing it on customers. But begin your research even before you get that far -- before you ...
View articleYou have your shopping list. You know exactly what you intend to buy. Suddenly you find yourself buying something else. That's also how ads work. They...
View articleAre you confused about search engine optimization fees and pricing? Paul's answer not only sheds some light on the question, but also shows us how we ...
View articleThe moves comes as industry association looks to "evolve." Read More...
View articleThe online-offline media giant expands previous online advertising agreements to take advantage of the new business units it gained in the merger. Rea...
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