In a marriage of technologies, HotSocket and MatchLogic try to improve customer acquisition tactics. Read More...
View articleCan you still get the support you need to make your dot-com business idea a reality? If you're like Skip Van Winkle, Dana says, Yes -- but it might co...
View articleConcrete Inc. reduces its workforce in an effort to return to profitability. Read More...
View articlePhones have become the most popular device for mobile Internet access, in part because they can be used for voice and data applications. But when it c...
View articleBigger, better, faster, cheaper. It could be the motto of the dot-com world. Certainly it speaks to anyone trying to acquire customers. But does it sa...
View articleSurfing the Web can cripple your incoming calls if you don't have a second phone line for your computer. Online messaging services offer a Web-based s...
View articleThe online ad firm, a unit of Grey, cut 30 percent of its staff -- its second recent round of layoffs in response to the sluggish ad spending market. ...
View articleThe I-shop is cutting jobs in its London office on slowing business from the U.K. and Europe. Read More...
View articleOnline advertising poses special challenges to those in the B2B biz. Chris doesn't have all the answers, but he can show you how to start finding them...
View articleThe two firms reprise their joint marketing efforts with a deal to add branded banking and securities centers to SuperTarget stores. Read More...
View articleSarah Jessica Parker is in, but the company won't say if it's finished with Shatner. Read More...
View articleWere personal video recorders, DVD players, and home theaters, just too much for the old PC and its friends? Revenue from computer-product sales turne...
View articleThis week's series of mishaps could be the death knellto Microsoft's $200 million .Net campaign -- acautionary tale on the dangers of promotion and th...
View articleWant a little lift? Read the Success Stories in Yahoo!'s Personals. But before the warm and fuzzies take over, read a story of a different sort. By th...
View articleOn the web, the communication equation is constantly changing. To gain and retain customers in an online world brimming with new businesses and produc...
View articleIf an affiliate program were launched yet never promoted, would anybody join it? Find out why Shawn believes sometimes you've got to knock affiliates ...
View articleWhile most analysts are complaining about the thunderstorm, Jim Nail offers wisdom with a smile. Find out why you should join the last of the optimist...
View articleGone forever are the carefree days when linear communications channels dominated the PR landscape. PR pros today face an open-networked online world r...
View articleThe Web shop plans to develop technology that combines human interaction solutions with business process automation applications. Read More...
View articleMaybe, one day, companies will want to understand that markets consist of human beings, not demographic sectors. Until then, one-to-one marketing -- a...
View articleIn a bid to topple Monster.com, the New York-based online recruiting site is rolling out a new addition to its "Onward. Upward" campaign, and an onlin...
View articleWant to ensure the long-term viability of your e-zine? Here's how to avoid becoming a commodity by standing out from the rest and offering more, not l...
View articleAd targeting is in a rut, even on the Internet. Here's a new way to buy media based on grouping people by behavioral modes. Use profiling technology o...
View articleYou know you need it. You know it's gotta be strong. You kind of have an idea of what it should be, but it's a fairly fuzzy notion. So what is it? It'...
View article"Ask a silly question, get a silly answer." This playground put-down contains a hard kernel of marketing truth. If you want to gather actionable custo...
View articleThe workplace will remain the best place to reach Internet users with a broadband connection, according to a report by Jupiter Research that predicts ...
View articleCompanies like Winstar Interactive and Phase2Media are finding clients among the dissatisfied publishers of bigger ad networks. Read More...
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