How many emails can you really read in a day? How about if you make it an unexpected, even anticipated, pleasure for a revolutionary change? Read More...
View articleRound One was 1,000 jobs. Round Two was 800. Round Three canned another 550 jobs. Will the Internet consultant have a Round Four? Read More...
View articlePay-for-performance player ValueClick names new advertisers, and Mighty Seven scores a new CIO. Read More...
View articleA product's country of origin constitutes an important piece of branding that, in many cases, can be so influential it overtakes the brand's other rep...
View articleHow can standards improve an advanced search and your search results presentation? Gerry offers more fundamental advice. Read More...
View articleThe Cambridge, Mass. firm finishes the year on a high note -- higher, at least, than some of its competition. Read More...
View articleWith its second deal to create barcode-reading pens, the pen manufacturer is emerging as a surprising new player in the print-to-Web convergence field...
View articleInternet users should be, at least passively, familiar with digital wallets. What with big players like Yahoo! and AOL touting branded versions within...
View articleMany companies are less than scrupulous in developing email lists. In fact, Tom wonders whatever happened to "double opt-in." Here's what media buyers...
View articleYour mother may have told you not to be fast, cheap, and easy, but today's economy tells us something quite different. In her farewell column, Trude s...
View articleA startup thought it had found a way around the "exorbitant" price for advertising during the Super Bowl -- but the National Football League has other...
View articleYou don't need a big budget to market effectively with email. Take Brownfields.com. This one-man operation launched a creative campaign with a strong ...
View articleHow can you make "always on" intelligence and connectivity to the Internet a more valuable resource for you? Dana prompts us to put on our thinking ca...
View articleThe interactive point of sale firm aims to market to consumers while they're idle -- and has deals with some of the top names in Internet-enabled gas ...
View articleKnow your audience. Segment it, and address each segment in its own lingo: Make your message relevant to their work; show them how they can benefit; m...
View articleSilicon Alley-based Cybuy's transactional TV ad technology will gain exposure from a marketing deal with Web and TV ad firm Cylo. Read More...
View articleWhat are the MFAA and the Macromedia Tracking Kit? If you don't know, it's time to get acquainted. Bill extends them a warm welcome and explains how t...
View articleThe worldwide demand for analytical applications is being led by CRM initiatives, a market that will record revenues upwards of $2 billion by 2004, ac...
View articleIt's not too late for the SEO industry to turn back from the chaotic path it's on. Standards may not lead us to SEO nirvana, but they would bring some...
View articleThe technology is here, and convergence is going to happen. What marketers need to do now is figure out how to use it. Read More...
View articleA New York consultancy draws some conclusions sure to be controversial in these times of widespread cost-reductions. Read More...
View articleYoung professionals starting out in the advertising world can often benefit from the help of those in the industry. But mentoring is something that is...
View articleThe year doesn't quite feel over till the Super Bowl takes place. Fans yelling encouragement! Players celebrating touchdowns! Dot-coms blowing money o...
View articleSo what if the economic skies are not as bright as they once seemed... and so what if one of the first line items to be cut in tough times is the mark...
View articleThe 2000 holiday season was characterized by greater spending, higher levels of satisfaction, but also considerable latent demand and continuing purch...
View articleMobile marketer Profilium joins the telecom technology giant in a pact aimed at delivering banners to anonymous, location-based profiles. Read More...
View articlePart of Groucho's appeal -- and Henny Youngman's ("Take my wife, please") -- is that he uses ambiguity humorously ("Outside of a dog, a book is man's ...
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