The first quarter of the year has always been a soft one for advertising, even long before the Internet. CPMs are still coming down, and Jim tells you...
View articleAgency.com is providing a wide array of services to DirecTV, including customer access to account information and online bill payment. Read More...
View articleIf you've ever seen Abbott and Costello's "Who's on First?" you know that even familiar words can lead to miscommunication. This is funny in a comic r...
View articleLightningcast plans to go head-to-head with the big boys of online advertising. Read More...
View articleConsumer privacy. It's the No. 1 issue facing email marketers today. What does the law mandate? Well, that depends. Just don't get so involved in dise...
View articleCustomer-acquisition costs are high, so advertisers are demanding more from advertising creative. A recent trend is to incorporate customer relationsh...
View articleThe New York advertising company passes one major privacy hurdle, effectively clearing it torelease a combined Abacus-DoubleClick product later this y...
View articleA time will come when advertising dot-coms on the Super Bowl will make sense. But this year find out why you're better off to just sit back and watch ...
View articleThe Seattle-based ad firm says it will meet revenue expectations for the fourth quarter of 2000, but things don't look so good for 2001. Read More...
View articleCMGion's ad server AdForce will offer rich media interstitial ads to clients through the deal. Read More...
View articleThe Alley-based firm joins a crowded space with hopes of moving from its automated advertising and buying services to a full media exchange. Read More...
View articleThe Redmond giant aims at Sun, IBM and Oracle with a $200 million ad campaign. Read More...
View articleWith all of the hubbub in our daily work lives, we sometimes lose sight of the core basics critical to our success. Here are five solid standbys for e...
View articleTo increase your online sales, you have to begin at the beginning: your home page. If it doesn't do what it should, visitors won't go deeper into your...
View articleThe company's first work with Arnold retreads old territory, but the team is hedging its bets with high-profile Super Bowl buys. Read More...
View articleAnother thinning of ranks occurs at the San Francisco I-shop as it aims for profitability. Read More...
View articleThe Houston-based computer manufacturer lands a "Powered By" deal,while Yahoo! nets another traditional Fusion Marketing advertiser. Read More...
View articleWhen it comes to the question of why online copy isn't working to close the sale, Nick believes the answers are real simple. Read More...
View articleThe situation has taken a turn for the worse at the troubled i-agency. Read More...
View articleCan the British Broadcasting Corp. (BBC) turn a profit without losing its soul? Dana reminds us that the best ideas are not only profitable but tastef...
View articleThe worldwide PC industry posted moderate gains for the year 2000, according to preliminary data from Gartner Group's Dataquest Inc., which found slow...
View articleWhen ad buyers don't share performance information, publishers lose. If publishers can't make money with CPA models, advertisers lose. The solution? T...
View articleAn e-CRM solution -- should your company invest in one? If so, how should it be implemented? Philip lays out the pros and cons of the most popular dep...
View articleWith a growth rate of more than 230 percent, the year 2000 was a watershed period for residential high-speed Internet access in the US, according to r...
View articleWhen the markets went bad, Internet financial sites started to pick up the smell. Research by cPulse and Gomez found that investors have taken their f...
View articleNapster was the media's darling in 2000, thanks to high- profile legal challenges and a staggering number of traded files. Here's today's ever-growing...
View articleDespite a last-minute announcement Friday, the company failed to meet listing requirements. Read More...
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