The online ad network expects its Asian revenue to double during the year, despite some lingering doubts about the region's near-term revenue potentia...
View articleThe better you structure and classify your content as you create it, the easier it is to design an effective search process. A few simple guidelines c...
View articleAnyone can write about dot-com failures, but let's look at iQVC's secrets for success instead. Read More...
View articleYahoo! keeps a high-profile client of its much-touted fusion marketing services; Pepsi continues promoting its brand online. Read More...
View articleIn an effort to reduce expenses during a slow advertising period, the company has plucked 150 positions. Read More...
View articleJupiter Research and The NPD Group, Inc. both estimate that online spending during the 2000 holiday season came in below their projections, but both c...
View articleLifetime value -- fact or fiction? First find out what defines an online brand, then you can start to learn what works for you. Read More...
View articleDon't be like every other Tom, Dick, and Mary marketer. See why Blake thinks a little dating etiquette can help you attract online purchasers and keep...
View articleHave you heard about how they catch monkeys in Thailand? You just can't get around the laws of physics, even in a web-centric virtual world. So don't ...
View articleOnline media buyer Qfactor said it plans to cut staff to take advantage of "operational efficiencies" and to ride out coming quarters of slow revenue ...
View articleBefore you jump into the logistics of planning an email marketing campaign, ask some basic questions. And think back to your first "Ah, ha!" experienc...
View articleThe online ad network avoided giving future guidance but asked the investing community to focus on its efforts within the past several weeks. Read Mor...
View articleLast month's article about creative briefs created a flood of emails. People submitted samples and asked to see the results. Here's a document that pr...
View articleJust what are doorway pages? And what lies beyond them? Has the search engine optimization (SEO) industry headed out the wrong door and down the wrong...
View articleBots... those handy apps that were supposed to make searching and shopping easier. At one time it looked like they were going to take over the online ...
View articleThe e-business infrastructure management company aims to get into the Web traffic analysis business through a hefty purchase. Read More...
View articleThe World Wide Grid and other cutting-edge computing projects will harness the distributed power of computers across the Internet. This will give us m...
View articleAd serving firm L90 said a new deal positions it to move into themobile ad arena by offering some enhancements to SMS text messaging. Read More...
View articleThe head of U.S. operations for the European online ad network has resigned for what the firm said is personal reasons. Read More...
View articleLookSmart has announced its largest ever listing deal with Amazon.com and the ASX is still celebrating, with shares up 20 percent today. But just last...
View articleThe company said its first quarter loss from continuing operations includes goodwill impairment of $26 million from past acquisitions. Read More...
View articleDoubleClick scores another technology deal in the troubled Asian-pacific advertising market. Read More...
View articleTwo players in the crowded field of online media marketplaces aim to pool their resources to help buyers and sellers, denying that the move was sparke...
View articleThe troubled rich media marketer aims to get back on track. Read More...
View articleNothing in the world of marketing may be more amorphous than the concept of research, but one thing is clear: The idea is to provide information to cr...
View articleThe firm's co-founder is ceding his CEO duties to a newcomer from the private equity field. Read More...
View articleDespite the fact that 2000 was a year of devastating defeat for many pure-play e-tailers and caution for the investment community, consumers around th...
View article