ClickZ writer Dana Blankenhorn thinks a publisher's challenge is to extract value for his or her marketing partners in creative ways. Andy thinks if w...
View articleHow do agencies adjust the media mix of an ad campaign? Tig counts the ways to determine how much spending goes to which medium, taking into account t...
View articleFor better or worse, the web world is slowing down. Find out the reasons why. Read More...
View articleDo you truly know enough about the dynamics of affiliate marketing to be a great teacher? Maybe it's time to find out. Read More...
View articleIf $8 billion isn't enough of a pot of gold to get your juices flowing, find out why Dana thinks you should go find something better to do. Read More...
View articleIn this dot-com fallout period, there is pressure to produce revenues and results now, as well as building broad, long-term partnerships with advertis...
View articleThe online advertising industry's biggest player posted a breakeven quarter Thursday, besting earlier lowered guidance, surprising analysts and raisin...
View articleEven if you've loved a start-up and lost, the only way you'll know the successes from the failures is to stay on board. Read More...
View articlePlain-text versus HTML and rich media email. It's an ongoing debate. Sure, sometimes plain-text delivery is best. But sometimes it pays to be rich. Re...
View articleThe besieged i-shop announced a new president and chief executive with experience in the banking world, in the wake of significant layoffs and restruc...
View articleTwo weeks away from Super Bowl Sunday, a market research firm says dot-com advertisers are wise to largely be avoiding the game -- since they didn't m...
View articleHow many consumers are interested in interactive TV? CTAM says the number approaches 80 percent of digital cable TV subscribers, many of whom already ...
View articleWhat do Tripler, Falcon, Swimming Riddles, Biggirl, Houseman, and Wonko the Sane have in common with THespos? For one thing, until that fateful night,...
View articleThe holiday frenzy is over (for now), and what do we have to show for it at the end of the day (and millennium)? Gifts that you use up or that need pe...
View articleRemember the turbulent years of e-tailing's infancy? Now it looks as if e-tailing has already weathered its teenage years -- and, showing signs of mat...
View articleInteractive ad agency Jack Morton Worldwide acquires a 7-year-old Boston digital design company known for, among other things, creating the Museum of ...
View articleDespite industry woes, the rich media e-mail marketer wrings out a hefty amount of cash from new and former investors. Read More...
View articleSeeking to build standards for its industry-leading Flash products, Macromedia forms an advertising alliance. Read More...
View articleThe B2B ad network expanded its reach this week through a deal with trade publishing giant VNU Business Media. Read More...
View articleMeasuring your site's traffic is crucial to assessing where you're going. In this new column Internet analyst and statistician Michael Hochster will g...
View articleClaiming it's a "natural transition", CoolSavings restructures its management in hopes of weathering the market's harsh climate. Read More...
View articleThe next time you think the Internet just isn't worth it, think about Tibor Ruczui and all his hard work in this medium. Find out how you, too, are ma...
View articleThe online auction giant is raising some eyebrows over an apparent change of heart on its opt-in newsletter policy. Read More...
View articleBroadband is moving on up, to apartments, condominiums, offices, and hotels, and equipment and services for providing broadband to multiple tenant uni...
View articlePeter gives you a couple of wish lists: what creatives wish clients would do and what advertising professionals can do to ensure smooth client relatio...
View articleMany marketing departments and service providers are still trying to digest the web. Convergence will only add more options to the menu. Are you ready...
View articleDoubleClick, the online advertising company, announced on Monday that more than 50 percent of the Fortune 100 companies advertise across its network, ...
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