The San Francisco company aims to create a market for its performance licensing technology in a region relatively new to online marketing. Read More...
View articleDon't get Bryan wrong. He does think marketing is an essential part of the e-commerce equation. But when it comes to success in e-business, or any bus...
View articlePortal Terra Lycos Monday released details of a campaign aimed at jointly promoting its music sites and BMG artists. Read More...
View articleThe federal courts awarded NetZero a temporary restraining order against Juno Monday over its ad banner technology. Read More...
View articleOne of the world's largest media buyers is spinning out an interactive unit -- despite an apparent weakness in that sector. Read More...
View articleOK, it's time to put your freshly minted marketing budget to work. Have you thought about what type of system infrastructure you should put together t...
View articleHere's a do-it-yourself (DIY) home security system that's easy to install and more sophisticated than the low-cost wired systems advertised on TV. Rea...
View articleIn the wake of Engage's proposed layoffs, another CMGI company is undertaking cost-cutting initiatives. Read More...
View articleThe European online travel market will grow nearly 300 percent in two years -- from $2.9 billion in 2000 to $10.9 billion in 2002 -- according to a re...
View articleNick says to keep it short. If it takes you more than five words to say, go back and try again. So we'll keep this short... and let Nick's words speak...
View articleNo marketer should go into any program without some tips on how to choose the right weapon for a successful marketing strategy. Read More...
View articleWe'd all like to get rid of spammers and stale lists, but there are other items we'd like to see implemented to benefit all email marketers. Here's Ki...
View articleThe Japanese ad giant and a well-known investor in U.S-Japan joint ventures hope to expand iWeb's Web-to-desktop messaging technology. Read More...
View articleRing around the rosy -- one of the most exciting aspects of the Internet was that it introduced new business models for buying and selling. But whatev...
View articleThe Lexington, Mass., e-mail marketing services company will use the backing to develop new products and services and boost sales and marketing effort...
View articleThe luxury goods e-tailer hopes the tweaking of its deal with Amazon will help reduce customer acquisition costs. Read More...
View articleThe Cambridge, Mass., e-consultancy cut revenue and profit estimates for fourth quarter 2000. Read More...
View articleAnother big ad group is seeking to boost its digital capabilities through an acquisition. Read More...
View articleThe heady days of the Internet revolution seem to have clashed with reality, and we are not so brave anymore in the new dot-com world. Is a healthy do...
View articleYou may not approve of the porn industry's products or offerings but that doesn't mean you can't learn from the sinners' business practices. Read More...
View articleOnline publishers may have to consider stating upfront to subscribers that the price for free content is agreeing to receive marketing emails from sel...
View articleSome of Engage's publishers are angry at the ad network's decision to cut their commissions. Read More...
View articleThe i-shop said it is reducing headcount by an undisclosed amount in its second round of layoffs. Read More...
View articleThe newest gadgets in consumer electronics and technology fared quite well over the holidays, according to NPD, and consumers are also expressing inte...
View articleMounting expenses and continued difficultieswith April's Cybergold acquisition take their toll on the incentive marketer. Read More...
View articleAfter trafficking out ads to the various sites that made the buy, our media planner analyzes and assembles the data for the postbuy document, coming u...
View articleOnce upon a time, the web was all about cutting out the middleman, eliminating inefficiencies, and empowering the masses. It was to be a disintermedia...
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