Plans to lay off 550 employees will be chiefly limited to U.S. operations. Read More...
View articleDon't plan on things being like they were a year ago in the Internet industry. The boom times are moving on and heading out, but we'll be OK. Read Mor...
View articleMartin would like to see advertisers become more creative, thoroughly examine consumer behavior, and figure out when the need for a particular product...
View articleIn a world where change and complexity are forced upon us at every turn, people yearn for simplicity. People are tired of technology that's overcompli...
View articleBroadband services are about to hit the wall. It's just a question of how to get beyond the early adopter stage of the market. Develop a killer app, a...
View articleThe firm inked a deal with a major industry association for printers. Read More...
View articleJust hours after a competitor announces more cuts, Baltimore-based Advertising.com follows suit. Read More...
View articleThe wireless ISP and content firm hopes to launch targeted mobile ads and commerce as a result of its planned acquisition. Read More...
View articleBe careful if you decide to remove a dead link from a search engine. Too drastic a change to those web pages and you might just screw up those ranking...
View articleGive the customers what they want. A favorite mantra -- obviously for good reason. The problem? All your competitors are doing just that. The solution...
View articleSale, sale, sale! Christmas, Valentine's Day, Presidents' Day, Labor Day, Halloween, Thanksgiving... Each special day of the calendar brings with it d...
View articleTom has peered into the darkness of a time before third-party serving -- and has stepped back from the abyss in horror. No wonder he suggests that pub...
View articleIn a year when $87 billion was spent on mergers and acquisitions in the dot-com industry, some 210 Internet companies were forced to shutter operation...
View articleMore layoffs and another major reorg for the beleaguered ad network. Read More...
View articleFor most start-ups, success and risk go hand in hand. Sure, some risks won't pay off -- that's just the way it is. But here's a strategy for decreasin...
View articleAs online career sites continued their efforts at solidifying market share, one player inks a content distribution and sales deal with the local city ...
View articleAttention all creatives: Don't fall into the "bookmark rut." Here are some great sites that will fire the imagination and help solve brain benders. Sh...
View articleImagine getting free web space to promote yourself on a site someone else is paying to attract visitors to. Sound like a fantasy? It's a reality for m...
View articleAre you paying attention to the traffic you get from search engines and directories? A quick review of your search engine optimization (SEO) strategie...
View articleThe London ad group aims to beef up its existing Stateside interactive capabilities. Read More...
View articleBroadband will be the "ship of dreams" in comparison to the first tech wreck. Smell ice, do you? Better grab hold of your life vest because Dana warns...
View articleForrester predicts that 2001 is going to be the year for rich media. So there's a lot of opportunity out there for rich media companies. But before th...
View articleWe all understand the value of an incentive program in driving sales or other conversions. And we know how well viral marketing works online. Want to ...
View articleDespite a spike just before Christmas, sales of desktop computers in retail stores and by direct/mail companies declined by approximately 24 percent i...
View articleIn what could be a blow to advocates of Web advertising, the online giant said it will start requiring "nominal" charges. Read More...
View articleData can be great to have, but the real burden is using it diligently, that is, using it for your benefit as well as for the user's. Read More...
View articleHow much -- or how little -- do we use emotional appeals to help customers buy? Learn your customer's most important emotional reason to shop for your...
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