eBay Breaks With New TV Campaign
Media

eBay Breaks With New TV Campaign

25y Christopher Saunders

eBay Breaks With New TV Campaign

Online auction site finds TV ads are proving to be more effective. Read More...

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GoTo Hedging Bets On B2B Campaign
Media

GoTo Hedging Bets On B2B Campaign

25y Christopher Saunders

GoTo Hedging Bets On B2B Campaign

As ad-supported portals suffer downgrades and 52-week lows, one isbetting that a dramatic marketing campaign will power its move into B2Bmarketing ser...

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Recovering From the New Economy Hangover
Marketing

Recovering From the New Economy Hangover

25y Sean Carton

Recovering From the New Economy Hangover

One recent morning this holiday season, it occurred to Sean that his splitting headache and nausea reminded him of something -- the web economy. Take ...

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Some Internet Sectors Weather the Storm
Audience

Some Internet Sectors Weather the Storm

25y Michael Pastore

Some Internet Sectors Weather the Storm

Despite widening losses, deteriorating cash flows, and increased difficulty in raising capital, some Internet industry sub-sectors are retaining or ev...

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Fight the Power in Domain-Name Disputes
Media

Fight the Power in Domain-Name Disputes

25y Dana Blankenhorn

Fight the Power in Domain-Name Disputes

When it comes right down to it in the domain-name dispute, we need rules and Internet governance willing to fight the powerful and save the children. ...

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Retail Site Performance Improves Over '99
Audience

Retail Site Performance Improves Over '99

25y Michael Pastore

Retail Site Performance Improves Over '99

Despite fair performance overall, some individual e-commerce sites had their problems keeping up with the shoppers this holiday season, according to K...

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NetZero Sues Juno for Patent Infringement
Media

NetZero Sues Juno for Patent Infringement

25y Bob Liu

NetZero Sues Juno for Patent Infringement

Infringement claims follow suit brought by Juno earlier this year. Read More...

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Top 10 Web Site Blunders: Part 2
Marketing

Top 10 Web Site Blunders: Part 2

25y Marcia Yudkin

Top 10 Web Site Blunders: Part 2

Taken a fresh look at your web site recently? If you haven't, it really might be in need of a marketing tune-up. See what your site does right -- and ...

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A Cautionary Tale
Media

A Cautionary Tale

25y Bill McCloskey

A Cautionary Tale

Just in time for the New Year, Bill's got a cautionary tale from the old. Read More...

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NetCreations Shells Out Breakup Fee, Plans Voting
Media

NetCreations Shells Out Breakup Fee, Plans Voting

25y Christopher Saunders

NetCreations Shells Out Breakup Fee, Plans Voting

The e-mail marketer postpones its shareholder meeting -- duringwhich the merger with SEAT Pagine Gialle likely will be approved. Read More...

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eBooks Will Fall to Multichannel Publishing
Audience

eBooks Will Fall to Multichannel Publishing

25y Michael Pastore

eBooks Will Fall to Multichannel Publishing

Despite the expectations of publishers, a report by Forrester Research forecasts slow growth for both eBooks and eBook reading devices. Read More...

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Two Key Elements of Your SEO Plan
Search

Two Key Elements of Your SEO Plan

25y Paul J. Bruemmer

Two Key Elements of Your SEO Plan

Find out why Paul believes Yahoo! Business Express and LookSmart Express Submit listings are the two key and integral elements of any search engine op...

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Report: Sticky Networks No More
Media

Report: Sticky Networks No More

25y Team ClickZ

Report: Sticky Networks No More

Conceived, funded and launched inside of one year, the marketing and e-commerce application service provider reportedly has now come full circle. Read...

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Italian Firm is Mystery Suitor in NetCreations Deal
Media

Italian Firm is Mystery Suitor in NetCreations Deal

25y Christopher Saunders

Italian Firm is Mystery Suitor in NetCreations Dea...

According to the companies, NetCreations will serve as the U.S. portion of a European publishing and portal company's bid to become a cross-Atlantic m...

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It's a Wonderful (E-Business) Life
Marketing

It's a Wonderful (E-Business) Life

25y Philip Say

It's a Wonderful (E-Business) Life

Scattered among the e-commerce ruins, stock market crashes, and dot-com layoffs lay aspects of our business that we should be thankful for. Read More...

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Shoppers Hit Net Early in 2000
Audience

Shoppers Hit Net Early in 2000

25y Michael Pastore

Shoppers Hit Net Early in 2000

Nielsen//NetRatings, Media Metrix, and PC Data don't exactly agree on when the peak of the 2000 holiday shopping season hit the Internet, but it does ...

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Savos Aims to Stream Audio Ads to Cell Phones
Media

Savos Aims to Stream Audio Ads to Cell Phones

25y Christopher Saunders

Savos Aims to Stream Audio Ads to Cell Phones

A technology company that streams audio to cell phones will nowbegin offering embedded streaming ads. Read More...

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Cross and Digital:Convergence in Technology Deal
Media

Cross and Digital:Convergence in Technology Deal

25y Christopher Saunders

Cross and Digital:Convergence in Technology Deal

The two companies are launching a mobile version of the :CueCat print-to-Web convergence tool. Read More...

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Entrepreneurship on the Internet
Marketing

Entrepreneurship on the Internet

25y Cliff Allen

Entrepreneurship on the Internet

Are you thinking about becoming an entrepreneur? Remember: When you've found a need, you've found an opportunity. Read More...

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Wireless Energizes Outdoor Advertising
Marketing

Wireless Energizes Outdoor Advertising

25y Jeffrey Graham

Wireless Energizes Outdoor Advertising

Streetbeam technology enables outdoor advertisements to communicate to any device that runs the Palm operating system. Its mission: to wirelessly enab...

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The Truth About Santa
Media

The Truth About Santa

25y Dana Blankenhorn

The Truth About Santa

Dana's given you this letter because someone told you there is no Santa Claus. Remember: The truth is far greater and deeper than you imagine. Read Mo...

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'Twas the Night Before Christmas
Media

'Twas the Night Before Christmas

25y Jim Meskauskas

'Twas the Night Before Christmas

'Twas the night before Christmas, when all through the house, a media planner was stirring with the click of his mouse. Read More...

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'Twas an Email-less Christmas
Email

'Twas an Email-less Christmas

25y Kim MacPherson

'Twas an Email-less Christmas

Or was it? Kim reflects on the past year in email marketing and all that has changed, comparing then to now in click-through rates, HTML mailings, sub...

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Affiliate Marketing for Nonprofits
Marketing

Affiliate Marketing for Nonprofits

25y Joel Gehman

Affiliate Marketing for Nonprofits

Giving is big business in the United States, especially during the holiday season. Though 1999 charitable contributions topped $190 billion, little wa...

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NetZero to Start Charging For Internet Access
Media

NetZero to Start Charging For Internet Access

25y Dana Blankenhorn

NetZero to Start Charging For Internet Access

The formerly ad-supported ISP said high costs have forced it to require heavy users to pay a fee to keep surfing. Read More...

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Dealing With Whoopass From the Business Gods
Marketing

Dealing With Whoopass From the Business Gods

25y Andy Bourland

Dealing With Whoopass From the Business Gods

The business gods just laid whoopass on us. Let's admit our mistakes and learn not only from our screwups but also from those who preceded us in other...

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God Bless Us Every One
Media

God Bless Us Every One

25y Dana Blankenhorn

God Bless Us Every One

Last Christmas we were all dreaming of dot-com riches. This Christmas instead of expecting Ferraris in our driveways, we're just hoping Santa doesn't ...

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