Viant Slashes Earnings Outlook
Media

Viant Slashes Earnings Outlook

25y Pamela Parker

Viant Slashes Earnings Outlook

The Internet consultancy whose Q3 warning signaled deep trouble in the sector says its Q4 loss may be twice what Wall Street expects. Read More...

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Xceed's Chairman Resigns Amid Restructuring Plans
Media

Xceed's Chairman Resigns Amid Restructuring Plans

25y Douglas Quenqua

Xceed's Chairman Resigns Amid Restructuring Plans

The New York-based i-shop continues its effort to cope with growing shareholder concerns and executive changes. Read More...

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Modem Media Won't See Profit in Q4
Media

Modem Media Won't See Profit in Q4

25y Christopher Saunders

Modem Media Won't See Profit in Q4

The True North interactive shop said it has cut some positions and lined up deals to secure funding in a time of "considerable industry uncertainty." ...

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Management Shakeup Continues at MyPoints
Media

Management Shakeup Continues at MyPoints

25y Christopher Saunders

Management Shakeup Continues at MyPoints

A month after the resignation of its CEO, the incentive marketer loses another top executive. Read More...

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Creating an Ad Program for Small Sites
Media

Creating an Ad Program for Small Sites

25y Richard Hoy

Creating an Ad Program for Small Sites

How does one technically implement a directory-based or sponsorship-based advertising program? A few easy tips from Richard can show you how. Read Mor...

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Digital TV, T-Commerce Capturing Consumer Interest
Audience

Digital TV, T-Commerce Capturing Consumer Interest

25y Michael Pastore

Digital TV, T-Commerce Capturing Consumer Interest

Digital television connections will grow from 62 million in 2001 to 350 million in 2006, according to research by Ovum, which also predicts that telev...

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Real Media CEO Resigns
Media

Real Media CEO Resigns

25y Christopher Saunders

Real Media CEO Resigns

The ad network and technology firm has pulled its IPO and indicated that it intends to restructure. Read More...

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Miscalculated Media Values Harm Industry
Media

Miscalculated Media Values Harm Industry

25y Tig Tillinghast

Miscalculated Media Values Harm Industry

A lot of online media goes unsold, maybe as high as 60 percent or more. Sellers speak of "rate card integrity," deviating only slightly from stated ra...

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May Your Christmas Be Merry
Media

May Your Christmas Be Merry

25y Tom Hespos

May Your Christmas Be Merry

Tom's not going to be selfish and ask Santa for a black- market PlayStation 2. Instead, he's asking him to give a few gifts to some other folks in the...

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DLJdirect, AOL Expand Partnership
Media

DLJdirect, AOL Expand Partnership

25y Roy Mark

DLJdirect, AOL Expand Partnership

AOL will offer brokerage services, financial content and tools through its personal finance channels. Read More...

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MP3.com to Promote Warner Music Artists
Media

MP3.com to Promote Warner Music Artists

25y Christopher Saunders

MP3.com to Promote Warner Music Artists

MP3.com aims to expand its business through a marketing deal with one of the Big Five music companies. Read More...

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iXL Plots Path Back from Brink
Media

iXL Plots Path Back from Brink

25y Christopher Saunders

iXL Plots Path Back from Brink

The i-shop is hunting for a new CEO as it aims to boost EBIDTA profitability. Read More...

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NetCreations May Abandon DoubleClick Merger Offer
Media

NetCreations May Abandon DoubleClick Merger Offer

25y Christopher Saunders

NetCreations May Abandon DoubleClick Merger Offer

The e-mail marketing firm is on the verge of leaving DoubleClick at the altar, as an undisclosed suitor woos it away with a better deal. Read More...

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Engage Renegotiating Customer Contracts
Media

Engage Renegotiating Customer Contracts

25y Robyn Greenspan

Engage Renegotiating Customer Contracts

Suffering mightily from the Web ad sector's decline, the CMGI-owned ad network is working to improve operating margins. Read More...

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Online Sales of Toys, Games Pick Up in November
Audience

Online Sales of Toys, Games Pick Up in November

25y Michael Pastore

Online Sales of Toys, Games Pick Up in November

Total spending on online sales increased from $4.4 billion in October to nearly $6.4 billion in November, according to the NRF/Forrester Online Retail...

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Benchmarking
Marketing

Benchmarking

25y Martin Lindstrom

Benchmarking

How good is your brand, and when can you afford to be truly satisfied that it's at the top? Martin tells you how to measure your brand with benchmarki...

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Lot21 CEO to Leave President Role
Media

Lot21 CEO to Leave President Role

25y Christopher Saunders

Lot21 CEO to Leave President Role

Kate Everett-Thorp will retain the top spot at San Francisco-based digital agency, whilethe COO will assume the president post. Read More...

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Inspiration From the Comics
Media

Inspiration From the Comics

25y Dana Blankenhorn

Inspiration From the Comics

With so many great Internet businesses going under and with Stephen King replacing Jeff Bezos as Entrepreneur of the Year, maybe truth is less profita...

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DoubleClick: NetCreations Deal is Off
Media

DoubleClick: NetCreations Deal is Off

25y Christopher Saunders

DoubleClick: NetCreations Deal is Off

The Alley ad giant said it won't match a third-party's bid for e-mail marketer NetCreations. Read More...

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How Reflect.com Turned Browsers Into Buyers
Email

How Reflect.com Turned Browsers Into Buyers

25y Heidi Anderson

How Reflect.com Turned Browsers Into Buyers

Between 75 and 90 percent of online shoppers abandon their shopping carts. That translates to retailers losing big bucks. See how Reflect.com, a purve...

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Are We Living in Internet Time?
Marketing

Are We Living in Internet Time?

25y Sean Carton

Are We Living in Internet Time?

The recent downturn taught us something few of us realized before the shakeout: Technology is quick to change -- people aren't. People are slow to cha...

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Dot-Com to Pay Super Bowl Attendees to Show URL
Media

Dot-Com to Pay Super Bowl Attendees to Show URL

25y Christopher Saunders

Dot-Com to Pay Super Bowl Attendees to Show URL

One Web site thinks it's found a way to skirt the $2 million-plus price tag on Super Bowl spots. Read More...

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Need for Customer Interaction to Lead CRM Industry
Marketing

Need for Customer Interaction to Lead CRM Industry

25y Michael Pastore

Need for Customer Interaction to Lead CRM Industry

Thanks to an increase in Web-enabled systems for customer interaction, CRM services are becoming more important for companies, according to Dataquest ...

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AdStar.com's ASP Business Gets a Boost with Village Voice Deal
Media

AdStar.com's ASP Business Gets a Boost with Village Voice Deal

25y Christopher Saunders

AdStar.com's ASP Business Gets a Boost with Villag...

The classified ad-placing company looks to reach profits through agreements like Wednesday's, before its dwindling cash reserves tap out. Read More...

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AdOutlet Starts Private Exchange Division
Media

AdOutlet Starts Private Exchange Division

25y Pamela Parker

AdOutlet Starts Private Exchange Division

The online advertising exchange is set to begin licensing its technology to media companies. Read More...

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E-Commerce, New Products to Push IT Leasing Industry
Audience

E-Commerce, New Products to Push IT Leasing Industry

25y Michael Pastore

E-Commerce, New Products to Push IT Leasing Indust...

Fueled by an acceleration in technological changes and a decrease in technology equipment lifecycles, US IT equipment leasing industry revenues are ex...

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No Shortage of Online Shoppers
Audience

No Shortage of Online Shoppers

25y Michael Pastore

No Shortage of Online Shoppers

Among the revelations of the latest Andersen Consulting online shopping study: toys will surpass books as the most popular online purchase; the Web wi...

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