In a year when accountability has made a comeback, there's no time like the present to start measuring. If you don't, you won't know if you measure up...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions a...
View articleWhether AOL maliciously mishandled a keyword advertising deal is at issue in a new lawsuit filed Tuesday against the online giant. Read More...
View articleIn the continuing quest for free publicity, you can certainly use some more free advice. Marcia obliges, explaining what sites look for in an "expert"...
View articleThe two giants in ad-supported content and ad delivery Wednesday and Thursday will give earnings -- and an idea of how the industry will fare in comin...
View articleThe online recruiting site will start pursuing college students to boostmembership and to promote its newest channel. Read More...
View articleWhile the wired world utters a sigh of relief about last quarter's numbers, Yahoo! revises its future estimates, anticipating the industry's toughest ...
View articleThe Net is changing people's lives, and online marketers need to understand that building customers means understanding what they want. Sean gives you...
View articleThe Top 20 e-tailers of December 2000, according to PC Data Online. Read More...
View articleWhat's behind the recent dot-com layoffs? Softening ad revenue's been fingered as the culprit. But is Internet advertising really in such a sorry stat...
View articleCan you strike it rich using rich media? First, develop a testing and learning plan, and make sure you can track the results of your first test. Then ...
View articleIf you resort to store-bought content, then you definitely want to check out two news "digesters" and see how content gathering is done right. Read Mo...
View articleSo you've got a promising concept. Great. But many former entrepreneurs have tried to go straight from concept to launch without taking the time to pu...
View articleAges ago, your high school English teacher told you to make sure your writing is clear. Think this is less important on the web? If so, think again. I...
View articleElectronic business-to-business sales will reach more than $5.2 trillion in 2004 through several different channels, according to Giga Information Gro...
View articleSometimes you just have to learn the hard way. But if you still haven't learned from the tough lessons of 2000, you may not be in business for long. S...
View articleYou've got to be subtle, stealthy, and provide more of that "whole body" customer experience if you want to attract your core consuming public -- in m...
View articleAnother wireless ad firm's study suggests that consumers will benefit from mobile banner ads, conveniently validating the company's business model. Re...
View articleWeb-based fraud claims are rising dramatically, accounting for two-thirds of all the fraud cases investigated by the Commercial Crime Service of the I...
View articleIf you thought integrated marketing was challenging before, the advent of "anytime, anywhere" Internet access via mobile devices, interactive TV, kios...
View articleWith the peer-to-peer movement being driven underground, it's no longer a place for kids or naove users. Just say no to fear and loathing. Read More...
View articleThe Webcaster teamed with Engage and media management firm AdTraffickers.com to roll out an ad network for its enterprise clients. Read More...
View articleThe key to online media planning is to achieve a long-term slow-money strategy rather than use an aggressive short-term approach. It's wise to negotia...
View articleIt's going to get worse before it gets better, says the once-bullish Internet analyst. Read More...
View articleThe online giant is quietly displaying third-party ad banners for some large clients on its popular AOL Instant Messenger and ICQ messaging clients. R...
View articleJeffrey gets lots of mail about his articles, and he loves it because feedback helps him understand what people in the industry think. Here are the to...
View articleEveryday seems to bring another e-tailer pulling the plug, but those who used the Internet to shop online during the 2000 holiday season were generall...
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