A "transitional" period for the video game industry in 2000 led to a decline in dollar sales despite a slight increase in unit sales after a record-se...
View articleThis week dealt a serious blow to Enliven, one of the pioneers of online advertising. At the same time, we've witnessed the birth of an exciting new o...
View articleWith several bills in Congress and what they see as light regulation by the FTC, privacy organizations are calling for more action. Read More...
View articleProducing commercials for the Internet has been a dicey proposition. But under recently established rules of engagement, agencies may have a bargain o...
View articleJust as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...
View articleJust because your competition is big and rich doesn't mean it has the right to win. If you understand that you're headed for a brawl and make the nece...
View articleOne of the major players in wireless ad technology is working to gain industry approval for its standards for advertising creative on mobile devices. ...
View articleDana predicts the law will continue to let spam clog the Internet's arteries until a user suffers a heart attack. How are you keeping your inbox spam-...
View articleIt isn't easy to create viral marketing promotions. Sometimes, they just happen. Here's what it takes for an effective viral campaign today. Read More...
View article"GuanXi" describes a relationship developed with customers based on trust. It's similar to one-to-one marketing and personalization. Vivian tells you ...
View articleWhat makes content truly great? Susan's answer is simple. Just take a look at her picks for site winners. Read More...
View articleThe digital TV recording service nets another large advertiser, lending additional credibility to its emerging advertising platform. Read More...
View articleLosing touch with a valuable business contact might mean starting from ground zero in building a relationship with a prospect or vendor. Cliff offers ...
View articleBy the end of 2001, the advertising spend will have increasedfrom its current EUR 690 million (US $650 million) toreach EUR 1.2 billion (US $1.13 bill...
View articleWomen know things about your business... Things that matter in the real world... And in the virtual world. So think different. Because women also want...
View articleFollowing worse-than-expected earnings, the online direct marketer is banking that a major overhaul will expedite profitability. Read More...
View articleSeattle-based RealNetworks will deliver live Internet broadcasts from the National Basketball Association, while sponsoring portions of NBA.com, NBA p...
View articleThe CMGI ad network is making efforts to enhance its higher-margin software business through products based on its earlier MediaBridge acquisition. Re...
View articleReaching people through opt-in email promotions is getting tougher. Here's one basic method to determine your incentive and campaign budget overall. R...
View articleFord and Mitsubishi aim to woo the young, the wealthy and the film-savvy with two new partnerships. Read More...
View articleIs your organization going to be one that thinks like a large business and flourishes in the digital economy? Here are 15 questions for developing the...
View articleThe automotive industry is far behind other industries in terms of e-business progress and must overcome significant cultural, technological, and secu...
View articleBanners, banners, everywhere... Banners? What banners? Viewers tune out and drop out, and you'll never be able to win their hearts and minds -- and th...
View articleAs Nancy and Janet prepare to change tracks -- one heading toward a wireless world, the other toward the realm of customer-data analysis -- they revie...
View articleThe company says the "skill adjustment" will help it focus on areasin which it underestimated demand. Read More...
View articleTotal spending on online sales decreased from $6.4 billion in November to $6.1 billion in December, according to the NRF/Forrester Online Retail Index...
View articleThere's a step to getting the best from personalization that most sites are missing. Remember: Cut the cubicle-speak and get up close and personal wit...
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