The Boston-based professional Web services firm cuts its staff from 200 to 177 in a bid to reach profitabililty before year's end. Read More...
View articleAre you looking to survive and thrive while your site-publisher brethren are dropping like flies? Well, it's time to deliver value as if your life dep...
View articleWith support by groups like the Privacy Foundation, legislative backing for greater awareness of cookie technology could be in the works. Read More...
View articleThe two companies agreed to give each other some breathing room in a co-branding agreement, also ending the possibility of a September takeover. Read ...
View articleWhen bad news is about to become worse news, don't bury your head in the sand. Don't try to deflect attention. And kill all the lawyers. Check that: J...
View articleSan Mateo, Calif.-based E.piphany lands a non-traditional client in a sizable market. Read More...
View articleEven if you hate porn with a passion, there's good news for the sleaze pioneers in 2001. Come take a little walk on the seamy side with Dana. Read Mor...
View articleThe funding for England's Cambridge Positioning Systems comes as carriers, marketers and technology firms are linking arms to monetize location-based ...
View articleAre affiliate managers planning to fail or just failing to plan? Find out why some simple time management tips can translate into a lot of longevity f...
View articleSure, variety’s the spice of life, but email marketers face so much of it that it’s overwhelming. Here’s a campaign that delivered an offer in the mos...
View articleTempe, Ariz.-based browsers company cuts employees and switches business model. Read More...
View articleDeciding to do something is not the same as actually doing it. And when it comes to sales, closing a deal doesn't happen until salespeople follow acti...
View articleA new report from Jupiter Media Metrix concludes that the newest high-traffic sites of 2000 owe their popularity in large part to viral marketing, tra...
View articleIAB/CASIE standards haven't been overhauled since enacted, but they could be shortly. Advertisers need the ability to address the creative standards o...
View articleOn the Web, we live a great illusion. We have become drunk on free content, believing that the party will never end. Well, the party's over, and here'...
View articleAfter missed earnings and a management shakeup, the San Diego computer manufactureris rethinking its advertising relationships. Read More...
View articleHow many times have you heard it? "Children are the future." It's no surprise, then, that our youngsters have been quietly dragged along in the brainw...
View articleMore "dot-bombs" seem to be exploding around us daily. But don't be depressed. There's great opportunity rising from the ashes for those who remember ...
View articleIt's time for a little statistics. Wait, come back! This isn't a flashback to your college stats course. No scary formulas, just an overview of key co...
View articleFrench bottled water company Evian is taking a plunge into streaming video advertising with the help of Alley start-up iClips Inc. Read More...
View articleMixed in among all the good news for online retailers in Ernst & Young's "Global Online Retailing" report was the fact that consumers still hate shipp...
View articleHigh-speed Internet access, including ISDN, LAN, cable modems and DSL connections, jumped 148 percent among home Internet users in December 2000 as co...
View articleThe once high-flying Silicon Alley interactive services firm posts its first quarterly loss before charges. Read More...
View articleThe San Francisco firm bucked the trend of disappointing news from online incentive marketers with increasing revenue and an optimistic outlook for 20...
View articleThe free ISP introduced a premium service when it reported its fiscal second quarter results, which exceeded analysts' lossestimates by three cents pe...
View articleiM Networks gives you the convenience of Internet radio on your stereo. Its huge opt-in base gives media buyers very targeted buys on ads that are int...
View articleThe underperforming Baltimore-based firm joins Zentropy Partners in the ranks of struggling interactive agencies absorbed by their ad group parents. R...
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