When it comes to online marketing, companies with established brands have a lot of decisions to make. Because of a legacy organizational structure and...
View articleEmail marketing is the hottest game in town. And opinions range from "Is it really smart? to "It's nothing really new." Janet and Nancy give it a new ...
View articleA few readers took issue with Greg and Emily's tepid enthusiasm for search engine optimization in their last article. So they want to further clarify ...
View articleIn politics, having a "controlling legal authority" doesn't guarantee things will go the way you want. You also need leverage. Dana explains the vario...
View articleAndy talks about an issue near and dear to his heart: pricing. You may be in a competitive area where the CPMs are dropping and wacko competitors with...
View articlegiggo.com, an online automotivefinancing and shopping resource, Friday expanded its ad presence on the Yahoo!network of properties. Read More...
View articleMost marketing managers are failing to rethink their product strategies to reflect the impact of e-business. Yet those who don't adapt their products ...
View articleThere's a tendency to trade urgency for perfection in large companies. But don't make the mistake of thinking that success as an affiliate marketer wi...
View articleNow that you know how your log files work, it's time to get into various traffic analysis techniques like Java Script and log analysis software. Richa...
View articleMedia people are used to testing one piece of creative against another to determine the creative factors that contribute to response, then changing me...
View articleWhen search engines like FindWhat.com and GoTo.com started showing up, people at first thought "Why would I want to PAY for listings when I can get my...
View articleIt can be dicey to rent someone else's mailing list. But here's a case where SmarterKids.com rents appropriate lists regularly from PostMasterDirect w...
View articleIt's time to quit all the rational talk, the clichid graphics, and the "techie" look on today's web sites. The feminine side is starting to dominate t...
View articleWhen the price of something in high-demand is fixed at an artificially low price, hoarding is the natural result. The difference between the set price...
View articleThe key to unlocking this new medium lies in understanding advertiser behavior; what they actually believe, not what we in the digital media business ...
View articleThe House Commerce Committee Thursday approved an anti-spam bill. Read More...
View articleWith any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing ...
View articleePod Corp Thursday struck a marketing dealwith advertising solutions provider DoubleClick Inc. Read More...
View article"Blue Light Specials" are coming to wireless devices. Read More...
View articleDoes your marketing plan need search engine traffic? Yes, if you need to generate quantity and quality, if you want a web site promotional method that...
View articleA pair of studies have found that the online purchases of food and groceries in both the US and Canada are in the early stages of development, and the...
View articleThe recruiter is reorganizing its overseas operations. Read More
View articleWells Fargo committed a hi-tech blunder by putting movie trailer ads in its ATMs, which interferes with the emerging c-commerce market. What's that? C...
View articleConstruction trade professionals say that nearly 17 percent of the equipment, services, and supplies they need to conduct business are being sourced o...
View articleAdvertising.com pushed its way into the wireless marketplace Wednesday. Read More...
View articleSean's been doing research for a client. He's getting a lot of good info, but he's also had to endure a lot of industry jargon. Yikes! Everywhere you ...
View articleGas prices are going up again, and that's great news for Internet companies. Higher energy prices make the Internet's advantages more obvious. It's mo...
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