A media buying firm and a Web development company agree to co-marketone another's services. Read More...
View articleIt's no secret that most major web sites and ad networks don't even come close to selling the majority of their ad inventory. Yet, many sites maintain...
View articleThe Pew Research Center says people are losing interest in television news in favor of the Internet. Fewer people follow national news, and they pay a...
View articleInterscope Geffen A&M Records is turning to Neoplanet for help in establishing close-knit relationships with some of its famous names. Read More...
View articleAlmost lost in the hubbub over the possible collapse of MCI Worldcom's deal with Sprint is an important lesson: The old telephone industry is dying. E...
View articleRichard is eleven weeks into his series on building an effective, profitable e-commerce site for $6,500. He thought he might actually miss the mark, b...
View articleOrb Communications and Marketing is set to add wireless capabilitiesto its arsenal, with the help of a cash infusion. Read More...
View articleSF Interactive flexes its virtual muscles, using wireless technologyto serve its newest client. Read More...
View articleAndy gets a lot of mail from web site publishers struggling to make their sites more "sticky." Should I use a mascot to give my site personality? Will...
View articleMany of the pay-per-click and pay-per-lead programs are having great difficulty with fraud detection and control. The biggest culprits are web sites r...
View articleConcerns over consumer privacy on the Internet touch the nation'shighest office. Read More...
View articleSince an agency's creative work usually consists of three components: concepts, copy, and designs, why not have an "owner" of one or two of those area...
View articleEngage Business Media brings aboard two new legal Web sites. Read More...
View articleBack in 1993, before the web was spun, there was a very entertaining controversy. Compton New Media, a CD-ROM publisher, had just been bought by the T...
View articleWe all know renting someone else's opt-in email list can be a successful email marketing tactic. It works for OurHouse.com, which first built up its d...
View articleJust as it is about to be acquired by 24/7 Media, e-maildistribution firm Exactis.com is slapped with a lawsuit. Read More...
View articleIt's become a debate of chicken-and-the-egg proportions: Do online music options help or hurt CD sales? Until the recording industry can adapt to the ...
View articleThe e-tail giant Thursday agreed to sponsor anew television series set to debut in the fall Read More...
View articleFinally, direct marketing is cool because Internet marketers are direct marketers whether they realize it or not. Onliners are just getting hip to "sp...
View articleThe race for most retailers today is getting online. But theyre on the wrong track with a focus on beating the online competition. Can retailers reall...
View articleBills back and here to tell us about the dangers of overhyping a market segment before its time. The target of his angst? Broadband. The broadband ban...
View articleThree-quarters of pet owners who access the Internet are aware of online pet stores, according to a report by NPD Group and Media Metrix, and it may h...
View articleA start-up that lets users save ads for later wins an important ally. Read More...
View articleTraditional media buyers use competitive spending analysis. It isn't the most accurate thing in the world because it's impossible for any research com...
View articleOnline banking may or may not be a wave of the future, and it may depend on where you live. For now, pure-play Internet banks account for a miniscule ...
View articleAn interesting trend has changed consumer marketing. As more information is available to consumers, they become more jaded, cynical, and savvy about m...
View articleDana challenges the idea that you've got a guaranteed profit if you own both the pipe and what goes over it. The concept is catching on with AOL TV an...
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