Lightningcast Wednesdaylaunched a streaming media advertising network serving both Webcasters andadvertisers. Read More...
View articleThe Internet giant is partnering with one of the nation's largest general purpose retailers. Read More...
View articleThe bulk of online media inventory is boring! Media plan after media plan, buy after buy, on site after site, the same drab inventory is up for sale. ...
View articleAt a major publishers conference, the award for the most innovative online public relations program was given to... no one. In the opinion of the judg...
View articleThe most rapidly spreading threat to the Internet may not be nasty viruses, commercial spam or even endlessly repeating humor emails. The Internet may...
View articleHandheld computers have always attracted interest because they provide the power of information and the freedom of portability. Users love the new Pal...
View articleIt's a hard lesson, but you don't go into business just to make a fortune. You don't go into business to be trendy. You go into business to do busines...
View articlePart of the budget wrangling in the early stages of a start-up revolves around how to spend the available money in the most effective manner. So where...
View articleJanet and Nancy were asked about average click-through rates for various ad types. Yet, numerical averages only offer the most general guidelines and ...
View articleInternet telephony provider Net2Phone Inc. Monday established anagreement in which it will market Nextcardcredit card services. Read More...
View articleMonster.com will acquire e-recruiting Application Service Provider Simpatix Inc. Read More...
View articleThe question-oriented search engine suggests new ways for advertisers to reach the site's visitors. Read More...
View articleFCC chair William Kennard is against regulating the Internet. He also knows the regulated industries have the advantage in Washington. The lobbyists f...
View articleOne of the weakest areas of modern tactical marketing is the integration of online with offline. The finest web site and the most carefully planned pr...
View article"Get 'em while they're hot." That's part of the strength behind event-driven marketing. This type of promotion is about capitalizing on a good thing. ...
View articleOne-to-one marketing. It's been around for a long, long time. As has the concept of permission marketing, personalization, customer relationship manag...
View articleYou've got a growing list of personal communications devices like a pager, cell phone, desk phone, fax, and multiple email addresses. This gives peopl...
View articleEngage will acquire MediaBridge Technologies Inc. for $268 million in stock. Read More...
View articleAndover, Mass., is headquarters for industry giants like CMGI and Engage, but it's actually quite old-fashioned and provincial in its ways. The downto...
View articleNet Nanny picks a partner in its plan to create a family destination. Read More...
View articleTraffic analysis metrics used to be pretty simple. We looked at things like how many times a page was viewed, or how many unique hosts (individual com...
View articleA "real" card e-tailer starts its first major marketing push. Read More...
View articleE-mail marketing isn't the only direct response Internet playgetting attention from investors. Read More...
View articleMost people think affiliate marketing is about a few scattered links from web sites to merchants. But now affiliate networks, merchants and even some ...
View articleClients always ask "How do I make sure I get to the top of a results list on the search engines?" Over the last few years, marketing mavens and IT pro...
View articleThe online advertising player establishes a beachhead in Europe withthe opening of a UK office. Read More...
View articleThe shoe company plunges into another online marketing effort thataims to push the envelope. Read More...
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