We've all seen the explosive growth in the number of "me too" web sites. These sites are frequently criticized because there is nothing to differentia...
View articleWant to have a friend? Then make the point of having a relationship. Despite all the talk about relationship marketing and partnerships, nothing much ...
View articleIn the start-up madhouse that is Silicon Valley, some 3,000 or more newly formed companies all want the same thing-to have the best public relations a...
View articleThere are a few of you out there who have problems with rich media being used in email. Kim goes over the biggest objections, then launches into the l...
View articleAOL drives to the goal with NBA and WNBA. Read More
View articleWhile wireless ad standards organizations deliberate and Internet adcompanies build wireless strategies and technologies, a handful of contentcompanie...
View articleYou all read the Poynter Institute eyetracking study mentioned in Cliff Allen's column, right? Seems folks online are drawn more to text than they are...
View articleAs pay-for-ad-viewing AllAdvantage.com prepares to gopublic, it's raising the ire of members in the US, by reducing the maximumamount of money it will...
View articleSmall ad units that feature an advertisers logo, tagline or package picture... Janet and Nancy give you the advantages of these tiny ads as part of a ...
View articleEngage Inc. onMonday revealed the new organizational structure of the media division,which merges Engage's AudienceNet with the operations of acquisit...
View articleWhat do people mean when they say, in relation to Internet marketing, that someone gets it? Good question and tough to answer. Getting it is understan...
View articleBluetooth technology lets you swap information between gadgets with ranges of 30 to 300 feet. WAP is a new communications standard designed to cram th...
View articleDana made a mistake last week when he complained about our industry's lack of SIC codes. Several readers wrote to say SIC is being replaced by a new s...
View articleIDC's latest report paints a sunny picture for worldwide e-commerce, while Greenfield Online says interest in online shopping may be waning. But the b...
View articleASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network from a central ...
View articleMacromedia's Flash technology has given the Internet design/development community a number of new and exciting possibilities that could potentially bl...
View articleThe online job site Monday acquired a longtime partner. Read More...
View articleZeroing in on cable viewers' needs will assist advertisers in targeting their promotions. Read More...
View articleNYToday.com, the city guide site ownedby the New York Times' digital division, on Friday announced an all-outmonth-long marketing assault that include...
View articleReady to deliver customer orders? Then don't miss this! Prep your database and turn email into an instant business record. Read More...
View articleA lot has been said about how the Internet is turning many industries on their heads and putting consumers in control of relationships. But this hasn'...
View articleOnline business-to-business ad network B2BWorks has snagged OfficeMax.com as a client, winning theright to sell ads on the small-business-oriented sit...
View articleIs the promise of affiliate marketing only available to big merchants? Nope. In some ways, affiliate marketing may fit small businesses best of all. S...
View articleCEO Bob Pittman and top America Online executives were in Atlanta this week to spin Ted Turner back in favor of their planned merger with Time Warner....
View articleA U.S.-based e-tailer hopes the brand will help it penetrate the European market. Read More...
View articleClickZ readers are beginning to feel overwhelmed especially since we increased our editorial load to eight new articles every business day. That's 40 ...
View articleIn a move to increase customer loyalty and extend its brand reach, Ask Jeeves Inc. on Thursday announced aseries of children's books, whose content is...
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