Rich media cheaper than animated GIFs? Get a load on these two hypothetical banner campaigns! You just might change your mind after Karim compares the...
View articleAgency.com, British Airways' longtime interactiveagency, on Thursday called upon Promotions.com todevelop a sweepstakes aimed at pushing the airline's...
View articleThe ISP alleges two of its competitors are guilty of patent infringement. Read More...
View articleWhat does it say when you've been selected to serve advertising at a sitevisited by advertisers, marketers, and media companies? Read More...
View articleDid anyone ever witness the death of a dot-com? As you can imagine, it isn't pretty. So what can go wrong? Rob shares this story and gives us lessons ...
View articleE-mail marketer ClickAction and MediaPlex Inc. on Thursday forged an alliance to combine theirtechnologies, and deliver targeted opt-in e-mail ads tha...
View articleTom doesn't want to bash the notion of standardization. Certain standards are very beneficial. It's just that interactive media doesn't usually adhere...
View articleAs retailers cut back their outlets and reduce their floor space, e-tailers are re-evaluating their true market position. Martin explains the trend to...
View articleTicketmaster.com teamed up with e-Dialog, an email marketing service provider, to send email messages to consumers after the sale, rather than before....
View articleDana's not having any luck classifying his business into any of the hundreds of standard industrial classification (SIC) codes recognized by the Depar...
View articleGetting paid has always been a problem in the marketing business. In a downturn, the first bills that savvy payable chiefs put off until next month ar...
View articleCBS and ENDEMOL Entertainment, on Wednesdayenlisted America Online Inc. for their new "Big Brother" reality television series-- a Real World-like game...
View articleTwo more surveys have found that small business owners are increasingly taking their businesses online and purchasing online, they just aren't using t...
View articleReal estate portal HomeStore.comInc. and Dorado.com struck atwo-year deal on Wednesday that puts the financial software company'sapplications for lend...
View articleWhat's new in search engine technology? Fact City has a fact-finding engine that can be used on search engine portals or other high profile sites. The...
View articleIn an effort to patch a hole in its list of offerings, DoubleClick Inc. on Wednesdayacquired 60 percent of FlashbaseInc., a start-up that offers a Web...
View articleThe online advertising sector, once a hot prospect with investors, got aserious thumbs-down from an analyst at Internet investment bank Wit Soundview ...
View articleIn an effort to get its content in front of more eyeballs, productinformation and advice site Productopia.com struck a deal with Yahoo! on Thursday,wh...
View articlePredictions of tenfold growth in the consumer e-commerce sector are far out, according to a professor at NYU whose own study challenges the findings o...
View articleDitch the stores to hear music in this pop-culture Internet age! College students are cruising Napster to hear the latest releases. Sean has a perfect...
View articleCoupons and gift certificates, two old standbys of offline retailing, are making the adjustment to an e-commerce world. A pair of surveys look at how ...
View articleThe Microsoft antitrust case has dragged on for two years. And it's likely the most severe resolution won't halt the Redmond juggernaut. You don't sto...
View articleWhen it comes to wireless financial services, consumers may not be ready to cut the cord, according to a survey by Cyber Dialogue. Almost 40 percent a...
View articleCMGI's AdForce LLC on Monday inked a deal toserve around 20 million new ads monthly for BRANCHEZ-VOUS!, a French-languageWeb publisher and advertising...
View articleIn a move that promises to increase advertising revenue, search technologyprovider LookSmart on Monday landed a spot on free ISP player Juno Online Se...
View articleNeither public nor much about relations, public relations was always a misleading term to describe what actually takes place in PR agencies and corpor...
View articleEvery week we're deluged with Internet-related press releases in the U.S. Last week this "news" included crucial information that one company was "ple...
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