As part of its effort to reach its target market of teenagers, Polaroid Corp.tapped community player theglobe.com to build a co-branded microsite to p...
View articleToss the 2,331 business cards you just accumulated at your last cocktail party. Cursory acquaitances could soon change, especially if everyone had the...
View articleIn Orlando covering Internet carriers at ISPCON, CLECexpo (competitive phone companies), and ASPCON (Application Service Providers), Dana finds ASPCON...
View articleDanger Will Robinson! School's out for summer, and maybe longer for cyber PR practitioners, whose reputation is sinking faster than the Nasdaq under a...
View articleIn a move to beef up its personalization and ad targeting capabilities, advertising-supported free ISP NetZero Inc. on Thursday agreed to acquire tech...
View articleConsumer interest in Internet access from vehicles is extremely price sensitive, according to a study by CNW Marketing Research, but GM plans on hitti...
View articleEyestorm, an online retailer oflimited edition prints and other art, on Wednesday kicked off a $5.9million campaign that shows work by well-known arti...
View articleCyber Dialogue predicts that by 2005, 88.5 million adults will use the Internet to find health information, shop for health products, and communicate ...
View articleWhat is the consumer's agenda while navigating online? That's a question that we constantly ask ourselves. Whether it's developing a new web site, a n...
View articleUsers have complained about relevancy for years to no avail. If anything, major search engines have concentrated on lucrative e-commerce portal deals ...
View articleTelecom company WorldCom and America Online Inc. struck a deal Wednesdaywhich has WorldCom marketing the giant ISP to its millions of residentialand l...
View articleHispanic-oriented portal player StarMedia Network becomes the latest toally in the online cola wars Wednesday, as it joins with Pepsi-Cola to launch a...
View articleOnline ad giant DoubleClick Inc.struck a marketing agreement Wednesday, to market CBS StoreRunner's customizable onlinestore to its clients. Read More...
View articleDana can't help it; he just loves this stage of the business cycle. For one thing, it means that reading the corporate obituaries is just delicious. D...
View articleInteractive TV company ACTV, and its Digital ADCO subsidiary, have joined forces with OpenTV and Motorola Broadband toglobally deploy its targeted int...
View articleEven in a down market, direct marketing play HotSocket is hot stuff, if a $20million investment led by Highland Capital Partners is any indication. Re...
View articleInternet industry groups have long been pushing for self-regulation of Webcommerce and privacy, but the Federal TradeCommission, after determining tha...
View articleNike Inc., one of thetraditional companies that's been the most innovative in marketing online,on Tuesday tapped Critical Massto help it personalize a...
View articleIt's not surprising that some 90 percent of the English dictionary has been used in registering Internet domain names. Even more amazing is the fact t...
View articleAll the hoopla over Larry Ellison's race with Bill Gates for "world's richest man" obscured an important point: Conventional wisdom regarding how comp...
View articleOver the past few years, many graphic designers have shifted from print media to develop web sites for the online medium. In the process, they have ap...
View articleWhat's a Mendel? It's the hybrid buy, named after the 19th century monk who discovered hybrid plants and defined genetics. This kind of buy includes a...
View articleMediaconnex, a firm that'sdeveloping an Internet market for the buying and selling of televisionadvertising inventory, on Tuesday tapped KPMG Consulti...
View articleDirect marketing powerhouse Experianon Tuesday tapped e-mail marketing infrastructure firm FloNetwork Inc. to help it take itsoffline services onto th...
View articleWhat a time to kick off a series of columns about the new turbo-charged practice of public relations! Not since the invention of spin, buzz, and denia...
View articleClassicYears.com, a site aimed at the over 50 crowd that's set to launchthis fall, this week signed Brady mom and NBC Later Today host FlorenceHenders...
View articleTwo marketing technology firms -- Veridiem Inc. and Adinfonitum -- onMonday separately introduced products that would let marketers see theresults of ...
View article