After generating leads through the web and email, how do you go about closing the sale? Many times it comes down to making a presentation to an indivi...
View articlemySimon Inc. got a big boost onMonday, striking a deal with USAToday.com to be the newspaper site'sexclusive provider of comparison shopping services....
View articleIn early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleCredit card companies are cracking down on chargebacks. These occur when the card companies have to back-out (and charge back) a transaction. Some cha...
View articleIn an alliance that enhances DigitalIsland's position in the streaming banner ad business, ad agency Web Marketing Ltd. has tapped the firmto host and...
View articleIDC says digital music downloads are going to become a multibillion-dollar business, thanks to their popularity with users under age 20, but until the...
View articleSometimes it isn't the banner ads that make the difference. Read More...
View articleWhat is the difference between an interstitial and a superstitial? Well, it's simple. "Interstitial" is a general term for any ad that runs in the dea...
View articleUsing emotion to sell can have your customers going "oo-la-la" when they visit your site. Nick gives you three great sites that show you how to make p...
View articleToday is Memorial Day in the United States, and Dana wants to discuss something important: liberty. Governments around the world are launching assault...
View articleAmongst all the Internet gold rush fever and wall-to-wall dot-com TV commercials, it's easy to forget that the Internet is still in its toddler phase....
View articleConvenience. That's what the Internet is all about, especially email. We can get stock quotes, time-sensitive e-newsletters, updates, business alerts ...
View articleThe predictions are in! By 2003 it's possible that 20 percent of Internet revenues will be driven by affiliate marketing. If this is true, how can you...
View article"Thank you for visiting," says the Brandwise.com home page. "The BrandwiseWeb site is currently under transition." Read More...
View articleYou know how to manage the email coming in, but what do you do if you want to send a volume of email out to your customers? Fortunately, email marketi...
View articleAdvertising network ClickHouse.comOnline Inc. on Friday struck a deal with Internet Gateway Corp. that calls forthe ISP to market ClickHouse.com servi...
View articleOnline ad space is a relatively easy sale these days, and buyers have the ability to spend rather easily. Perhaps, as a result, this has gone to some ...
View articleEngage, CMGI's flagship advertising property, movedinto Canada on Friday, acquiring the Virtual Billboard Networkadvertising network for approximately...
View articleAnalysts have spent the last five years claiming the ISP business is about to consolidate into a half-dozen carriers, but the number of U.S. ISPs keep...
View articleMonster.com, the global onlinecareersnetwork, Friday launched a co-branded Monster.ca Career Center on AOL Canada'sweb center. Read More...
View articleSurprise, surprise. Ann took her two kids on a four-day Disney cruise to the Bahamas. The kids loved it... Ann survived. And was duly impressed by Dis...
View articleCMGI's Engage Inc. advertising company and ClickExperts, a Latin Americanonline ad network, strengthened their ties on Thursday, in an alliance thatwi...
View articleOn-the-fly content personalization and user behavior profiling have enjoyed a fair share of Internet hype, but how can agencies use these techniques t...
View articleCollaboration between media and creative is vital to the success of any online campaign. Regardless of whether you work at an agency or directly for a...
View articleHere's the latest scoop from MediaMetrix AdRelevance division: banner ads areeffective in driving traffic to companies' Web sites. Read More...
View articleHit the books and learn a lesson from this university! It's an email marketing attack that repeatedly attracts alumni to its website while saving buck...
View articleA survey by PhoCusWright found that among online travelers, price, above all, is the motivating factor for purchasing airline tickets online. Accordin...
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