E-mail publishing firm InfoBeat makes a purchase aimed at creatingmore valuable offerings for marketers. Read More...
View articleBuyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the ...
View articleEveryone's expecting Dana to write about Bill Gates today, just as Atlanta sportswriters are expected to write about John Rocker. You'll find a word i...
View articleBlueStreak.com introduces cookie-free ad targeting to complement itsrich media advertising products. Read More...
View articleRelations go south between an e-tailer and its chosen portal partner. Read More...
View articleSupercomm has become the Comdex of the telephony business just as the definition of that business has been exploded. There are many carrier types: ISP...
View articleFirst came the TV, then video games, then the Internet, which has changed the way we use them all. TV viewers want more interactivity in their program...
View articleNow that advertisers have their own ad management systems, publishers need to prepare for the extra work that will result from tracking performance on...
View articleLifeMinders signed a deal making Air2Web, a wireless application service provider (ASP), the first wireless ASP todistribute LifeMinders wireless pers...
View articleWith any new technology, myths evolve around the lack of education, and rich media is no exception. Too often, the issue is clouded by technology vood...
View articleChris gives you ten astute observations from the field and tells you what to do about them. Starting with "The Customer Century is here" and continuin...
View articleThere's a misconception in some quarters about B2B branding. It contends that the principles of brand building suddenly don't apply or aren't needed o...
View articleAn advertising-supported telephony service chooses serving technology. Read More...
View articleAn organization arises to address the tough issues facing theburgeoning business of streaming media advertising. Read More...
View articleDid you ever get duped by a stupid banner ad that looks like an error box with words something like "Search speed is too low. Choose to fix or blast o...
View articleThere are places out there that will list you if you're willing to pay. Not only that, some traffic agencies are using third-party, pay-per-click traf...
View articleAdForce allies with National Electronic Technologies to serve ads to kiosks. Read More...
View articleOne player raises its profile, while the other jumps to the cuttingedge, with a deal to create a new shopping destination. Read More...
View articleThe radio advertising marketplace, adds a new medium to its mix. Read More...
View articleBill Gates never set out to become a monopolist, but telephone companies did. Gates set out to control the base of the software pyramid, and for 20 ye...
View articleThe Top 20 e-tailers of May 2000, according to PC Data Online. Read More...
View articleTwo mosquitoes converse on a man's arm and three fish have a discussionafter being swallowed by a shark, all as part of Discovery.com's new branding c...
View articlePR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and t...
View articleYou don't know how hard it is to order $50 worth of groceries until you have to. You also don't realize how many separate items a regular grocery stor...
View articleAdvertising firms continue to recognize the importance of online promotions. Read More...
View articleAmericanGreetings.com picks up advertising agency to retain customers Read More...
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