Nick wants you to compare your business model to those of other, more established sites within your category. Business model? It's what you do, how yo...
View articleMeteorology site weather.com onThursday said it has launched a test campaign to determine the best mediafor getting its message out, trying everything...
View articleThe awards season has begun. Dana's going to save you folks the cost of a ticket and a tux (or a gown) and hand out some hardware. So let's not waste ...
View articleAd giant DoubleClick on Wednesdaysaid it's created a new post -- the director of US Hispanic sales forDoubleClick Las Americas and tapped Sam Pagan, t...
View articleTV home shopping channel ValueVision andNBCi, NBC's Internet spin-off, Thursdaystruck a cross-media deal worth $20 million with onlineelectronics reta...
View articleWhisperNumber.com, a financialsite that provides unofficial predictions of company earnings, on Thursdaytapped 24/7 Media to handleadvertising duties ...
View articleTom addresses buying online ad inventory from networks. For some clients, and even some planners, there seems to be a stigma attached to striking deal...
View articleJust when most people would have sworn that offline toys were dead, Pokemon appeared on the toy scene with paper-based toy cards - and, within a few w...
View articleWant to set the hard-charging captains of e-commerce back on their heels? Just say privacy. It's like sunshine to a vampire: It stops them cold. It do...
View articleWhen someone says to you, "You have a really happy customer," you probably immediately think about your customer support staff and how they work to so...
View articleICQ, AmericaOnline's youth-oriented instant messaging service, and VarsityBooks.com, an online collegetextbook retailer, on Thursday trumpeted a broad...
View articleOnline bill payment service PayMyBills.com on Wednesday madestrategic moves aimed to reaching customers through their employers, inkingdeals with Hewl...
View articleOn January 1 Wal-Mart opened the latest version of its online store, and the consensus among the press and analysts was much the same: Be afraid, they...
View articleOnline postage company Stamps.com onWednesday named DraftWorldwideto be its AOR, dropping Wieden & Kennedy, which had been handling the firmsadvertisi...
View articleMyFamily.com, a community site aimedat families, on Wednesday debuted its first television advertisements,taking a warm, family-friendly approach, con...
View articleNow that the shopping has been done, the real fun starts. Returns, exchanges, gifts that didn't make it home for the holidays... It's time for e-taile...
View articleHappy New Year! If you're reading this, it means that your computers haven't gone kablooey from the no-show Y2K bug, and that's a good thing. Were any...
View articleThe idea of personalizing web and email content is becoming well accepted because most of us already personalize the person-to-person communications t...
View articleTicketmaster Online-Citysearch Tuesday inked a dealwith Culturefinder.com that putsthe arts and culture events site's content on the city guide networ...
View articleYour brilliant ad campaign is luring visitors in droves to your site. What's the next step? Often, it's the site registration process. Your dilemma is...
View articleOnline drugstore more.com and drDrew.com, a health and relationshipssite aimed at teens, Tuesday forged a pact that makes more.com the teensite's excl...
View articleTotal online retail sales during 1999 are expected to reach $66 billion, according to ActivMedia Research, and the buying of consumable products will ...
View articleReverse marketplace imandi.com onTuesday made its pick for advertising agency of record, choosing Crispin Porter & Bogusky. Read More...
View articleTechnology network ZDNet Tuesday chose Net Perceptions'solution to help it more effectively target advertisements. Read More...
View articleJim takes a shot at predictions for the year 2000. Here's the scenario in the media-planning world on topics like "hits," ROI, sessions, and cross-med...
View articleThe Web hosting market in the US is a microcosm of the US economy as whole, according to IDC, and that's good news if you're in the Web hosting busine...
View articleE-tailer buy.com Tuesday launched a new advertising and marketingcampaign with a simple approach it hopes will help it cut through theso-called "dot-c...
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