ZDNet, the technology publisher, announced Tuesday a $25 million post-holiday advertising blitz -- its firstforay into offline consumer-targeted buys....
View articleInternet audio and video distributor iBEAMBroadcasting Corp. and EngageTechnologies announced Tuesday a partnership to offer a streaming mediaad inser...
View articleCable modems currently control approximately 90 percent of the residential high-speed Internet access market in the US, but will face a challenge at t...
View articleWell, that ought to give the stock price another boost, don't you think? Jeff Bezos is Time's Person of the Year. The fact is we're all honored. Thing...
View articleKim dives into one of the most powerful components of an email promotion: The subject line. Think of the subject line as the teaser on your email’s vi...
View articleFinancial news site TheStreet.comMonday inked a two-year agreement with America Online that expands thecontent and promotional relationship between th...
View articleLocal online advertising, which today accounts for just 14 percent of spending, will grow to 24 percent, or $2.7 billion, by 2003, according to a stud...
View articleIf you're one of the few who hasn't yet heard of Mahir, let Jeffrey tell you about the guy. Mahir put up a really hokey home page, introducing himself...
View articleWhat's the hottest marketing medium that the industry's biggest players arethrowing money at? It's the Internet's original "killer app," the mostwidel...
View articleAd network 24/7 Media announced plans Monday to expand its e-mail marketing division, 24/7 Mail, to Europe early next year, building on the relationsh...
View articleBeautyMerchant.com, the latestentrant into the online beauty products sector, forgedan advertising agreement with EarthLink Monday, whereby the discou...
View articleMost Internet entrepreneurs are conservative Republicans. Some are very conservative. They take it as a matter of faith that government cant betrusted...
View articleCharismatic communicators are able to make the abstract meaningful, and the meaningful simple. Successful people achieve this effect with metaphors an...
View articleMedical, dental, 401Ks, stock options, and... intranet rebates? If your corporate culture allows it, this may be the next company perk coming your way...
View articleIs it too late to talk about the trends venture capitalists will be funding next year? Here's what successful deals next year might contain: Next year...
View articleUnlike any medium before it, the Internet creates a sense of community. You can become part of most communities, as an individual or a representative ...
View articleVitaminShoppe.com, the onlineretailer of vitamins and supplements, Friday inked a two-year,multi-million dollar alliance with AmericaOnline. Read More...
View articleNBC Internet, which includes Snap, XOOM.com, Friday announced a wide-ranging deal with jobs site Headhunter.net. Read More...
View articleAdvertisers and media companies have long salivated over the gold-mine marketing potential of the Internet. To many marketers, the Internet is a mediu...
View articleOn December 2nd, internet.com and Refer-it hosted Affiliate Solutions '99 in New York City, which attracted a veritable Who's Who in affiliate marketi...
View articleComparison shopping site Dealtime.comon Friday announced that it has hired Winstar Interactive as itsadvertising representative, a relationship which ...
View articleIt's all the rage. Everyone's talking about it. The media loves it. VC folks won't listen unless you do it. Do what? Do 'business-to-business' online....
View articleHow strong is the marriage between the Internet and airline travel sites? A lot stronger than the one between travel agents and consumers, according t...
View articleOnline promotion and sweepstakes company, Webstakes, this week won six new clients to promote on its Webstakes.com site. Read More...
View articleWeb services firm Beyond Interactiveannounced Thursday it would team up with MessageMedia to bringpermission-based e-mail marketing capabilities to it...
View articleSo you want to be the Deepak of The New Economy and the darling of the conferences? Chris gives you a 12-step guide to e-guru-dom. With advice like: M...
View articleWilliam Shatner, whose celebrity endorsement of priceline.com is credited with sparkinga trend in the dot-com world, has renewed his agreement to be t...
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