Advertising by dot com companies in traditional media saw explosivegrowth over the first three quarters of 1999 with spending at $1.4billion, up 291.3...
View articleAsk just about any salesperson what components are essential to closing a sale, and he or she is bound to tell you that one of the most important is t...
View articleFreeserve PLC, the United Kingdom'slargest free ISP, announced Monday it is partnering with iWeb to license the company's iNotesmessaging and advertis...
View articleHas the mall seemed a little barren? The lines a little shorter? The latest holiday sight, they're buying at night, shopping in a cyber wonderland. Re...
View articleWhat drives Mike nuts is how hard web designers make it for people to find their way around a web site. Most web sites are about as focused and conven...
View articleDana tells a story about his dad to illustrate the Internet's impact on the real world of commerce. When he was growing up in Long Island, his dad was...
View articleTouting the move as a "win-win" for everyone involved, Intranets.com Monday launched its affiliate program to provide online companies the opportunity...
View articleInteractive agency Ogilvy One Worldwide Monday teamed with Accrue Software in an alliance that pairsOgilvy One's marketing abilities with Accrue's dat...
View articleWorking at warp speed, good ideas for building client relationships can fall through the cracks. Anne Miller gives you an easy, short and unusual team...
View articleTimes Company Digital's New York city guide site, NYToday.com, launched a radio and guerrilla marketing campaign, during which it willgive away 50,000...
View articleIn a move to expand its already considerable presence on the Web, America Online Inc. Monday agreed to leaseleading children's e-commerce company Niko...
View articleIn the rush to maximize sales during the holiday season, a lot of e-commerce companies appear to be sending out promotional emails much more frequentl...
View articleIf you are conducting business online, the question is no longer whether or not you should have an affiliate program. The question now is how to set u...
View articleE-mail direct marketing firm E-dialog Friday rounded up new funding from venture capitalists and giant ad conglomerate, The Interpublic Group of Compa...
View articleCultureFinder.com, a NewYork-based arts information and ticketing Web site, kicked off itsfirst nationwide advertising effort. Read More...
View articleStreaming media's time has come, according to Microsoft CEO Bill Gates. Gates proclaimed this prophesy this week at a streaming video industry confere...
View articlePRIMEDIA, the publishing company that owns Seventeen , New York and American Baby magazines, said it plans to use its advertising inventory to takesta...
View articleMerry Christmas!! Happy New Year!! Feliz Navidad!! It's a happy time for everyone. It's the time of year when we all start thinking about family, joy,...
View articleYesterday Dana noted that Yahoo! is now worth more than any big media company. It's worth more than ABC, more than CBS, more than Time Warner, and muc...
View articleThe venture investment arm of RareMedium Group Friday acquired a majority stake inePrize, an online sweepstakes, directmarketing and promotions firm. ...
View articleInternet job board HotJobs.com, whichmade headlines last year by spending half its annual revenue on a singleSuper Bowl spot, is starting its ad effor...
View articleOver the last twelve months, some things have become easier for small business online. And some things have become harder. 'What's easier' is all the ...
View articleEarlier this year Dana wrote a fanciful column suggesting that Yahoo might buy CBS. At the time, Yahoo was worth about $28 billion, CBS $24 billion, a...
View articleAfter only two weeks in the online market, dstore has stepped up marketing competition with the launch of one of the biggest advertising campaigns und...
View articleWe often think of the Internet as a one-to-one direct marketing vehicle. However, many companies, especially B2B companies, overlook the power of usin...
View articleOnline retailer Amazon.com increased its buyers by 50 percent over October, according to the latest rankings released by PC Data Online. Read More...
View articleDownloadable apps were the rage for a while. Tom thinks they could still be hot. An advertiser like Cadillac could hire programmers to write a patch t...
View article