Sure, every Internet start-up needs "buzz" (read: positive media coverage in influential publications online and offline) for lots of reasons. This so...
View articleReal Media's UK office signed a deal tomanage advertising sales for Bloomberg across its key European Websites in France, Germany, Italy and Switzerla...
View articleInternet ad network Phase2Media signed an agreement with6FigureJobs.com to sell allsponsorship, banner and advertising space on the career resource si...
View articleE-business and convergent communications company RMI.NET Inc. launched its first nationaladvertising campaign, aimed at increasing awareness of the co...
View articleAd giant WPP Group plc is acquiring ad research companyDiagnostic Research International Inc.and will fold the company into its Millward Brown Interna...
View articleNew opportunities for web partnerships enable us to provide more options and better service to customers, but these same opportunities also bring new ...
View articleOne of the great mysteries of web publishing has been the penchant to put articles on two or more separate "pages." There are no pages in the virtual ...
View articleOneSoft Corp., an e-commerce software andservices company, and Romac International Inc. both appointed Grey Advertising Inc. as agency-of-record. Read...
View articleAd supported sites should know the difference between user segmentation and advertiser segmentation. A gourmet cooking site might say it focuses on re...
View articleExcite@Home named Starcom as its agency of record tohandle media planning and investing. Read More...
View articleArt.com, the consumer brand of Getty ImagesInc., launched its inaugural branding campaign via an out-of-home and printeffort created by Leo Burnett U....
View articleWhy the obsession with click-through? Neil Cohen believes it all begins with brand building -- that true ROI comes with a strong brand and not the oth...
View articleWPP Group unit OgilvyOne Worldwide established OTechnologies, an online IT services company in France, which will become partof the OgilvyOne network....
View articleA new report says that proxy server usage by Internet service providers(ISPs) has increased by 13 percent since April 1999, reaching 16.99 percenton S...
View articleClickAction Inc., formerly MySoftwareCo., announced a name change "to underscore the company's commitment to thefast growing e-marketing industry." Re...
View articleNeoPlanet Inc. said it has integrated theMacromedia Flash Player into theNeoPlanet 5.0 Internet Desktop, allowing rich-media advertising. Read More...
View articlePR firm TechMarcom Inc. has been retained by Kryptonite Corp. for the upcominglaunch of a line of anti-theft devices for notebook computers. Read More...
View articleNaviant Technology Solutions, a CustomerRelationship Management (CRM) consulting and services provider, said that Excite@Home and XL Ventures have joi...
View articleG & L Internet Bank, which says it is thefirst FDIC-backed, Internet bank targeted at the gay and lesbian community,hired public relations firm Aplomb...
View articleWhat level of direct response do you practice on your site? Everyone claims their site is heavily into the direct response thing. But there's a lot of...
View articleMost of us don't appreciate the great slapstick comics anymore. Like Jerry Seinfeld, we prefer the verbal abuse of Bud Abbott to the physical abuse of...
View articleThe most clicked-on ad banner for the week ending Sept. 12 was VarsityBooks.com's ad featuring acoupon promotion, which had a 9.4% click rate accordin...
View articleEquipment vendors and service providers will benefit the most from VoIP, according to Cahners In-Stat Group, but it will not mean free long distance f...
View articleFour new online brands signed with interactive networkPhase2Media for sales representation,bringing the number of marketing partnerships to more than ...
View articleAs a radio show guest, Nick fielded a question from a caller about selling antique and rare books on structural engineering. Brilliant. This fellow ha...
View articleOmnicom Group Inc. launched a new Web site designed to provide visitors withmore comprehensive strategic and financial information about the company. ...
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