MapQuest.com Teams With AdAce
Media

MapQuest.com Teams With AdAce

27y Beth Cox

MapQuest.com Teams With AdAce

MapQuest.com Inc. established apartnership with Web ad network AdAce to provide local and regionaladvertising services aimed at small- and medium-size...

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Study: Web Yellow Pages Market to Reach $101M This Year
Media

Study: Web Yellow Pages Market to Reach $101M This Year

27y Beth Cox

Study: Web Yellow Pages Market to Reach $101M This...

Internet yellow pages will generate about $101.7 million in revenues in 1999,less than 1 percent of the total yellow pages advertising market, but a 1...

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Internet Features Drive Video Game Sales
Audience

Internet Features Drive Video Game Sales

27y Michael Pastore

Internet Features Drive Video Game Sales

Enhanced features, particularly those related to the Internet, will be critical to the video game market's future growth, according to research by The...

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NewsPage.com Selects Grey Advertising as AOR
Media

NewsPage.com Selects Grey Advertising as AOR

27y Beth Cox

NewsPage.com Selects Grey Advertising as AOR

News and information service NewsPage.com selected Grey Advertising as its first advertisingagency of record. Read More...

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AdOne Network Adds 29 Affiliate Partners
Media

AdOne Network Adds 29 Affiliate Partners

27y Beth Cox

AdOne Network Adds 29 Affiliate Partners

Internet classifieds company AdOne said it has added 29 new affiliatenewspaper partners with a combined circulation of 2.9 million to the AdOnenetwork...

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The Cure For Declining Click-Throughs
Analytics

The Cure For Declining Click-Throughs

27y Jeff Moore

The Cure For Declining Click-Throughs

There's been a good deal of concern lately about falling click-through rates. Research says that 52 percent of Internet users claim they don't click o...

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NetGravity Signs with Digital Island for Delivery in Europe, Asia
Media

NetGravity Signs with Digital Island for Delivery in Europe, Asia

27y Beth Cox

NetGravity Signs with Digital Island for Delivery ...

Network services company Digital Island Inc. said that NetGravity Inc. has begun using DigitalIsland to serve its customers' ads in Europe and Asia. R...

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Consumer Online Purchasing Climbs
Audience

Consumer Online Purchasing Climbs

27y Michael Pastore

Consumer Online Purchasing Climbs

Twelve months ago, just over half of the people on the Internet were making purchases. Now, three-quarters are buying and 82 percent of these are fill...

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The Dreaded Renewal Recommendation
Media

The Dreaded Renewal Recommendation

27y Jim Meskauskas

The Dreaded Renewal Recommendation

Here's a scenario all planners and buyers face the second-to-last week of every month: The first month of your client's buy is almost over. And you've...

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E-Commerce Sales Follow Offline Patterns
Audience

E-Commerce Sales Follow Offline Patterns

27y Michael Pastore

E-Commerce Sales Follow Offline Patterns

Total retail e-commerce sales in the second quarter of 1999 have nearly tripled from last year, according to BizRate.com, which also found that the us...

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Adsmart Network Rolls Out New Categories Strategy
Media

Adsmart Network Rolls Out New Categories Strategy

27y Beth Cox

Adsmart Network Rolls Out New Categories Strategy

Ad network Adsmart said it has created a new set ofdivisions and categories that "precisely match the way advertisers buy media. Read More...

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What's A Marc Worth?
Media

What's A Marc Worth?

27y Dana Blankenhorn

What's A Marc Worth?

When Marc Andreessen announced last week he would be "scaling back" his work at America Online, passing his position to a veteran Sun Microsystems exe...

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Real Media Opens Miami Office
Media

Real Media Opens Miami Office

27y Beth Cox

Real Media Opens Miami Office

Ad serving and network company Real Media said it has opened a Miamioffice in response to growth in its Latin American operations. Read More...

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iAgency Wins DXSTORM Account
Media

iAgency Wins DXSTORM Account

27y Beth Cox

iAgency Wins DXSTORM Account

E-commerce solutions provider DXSTORM.COM has selected InterActive Agency Inc. (iAgency) as itspublic relations and advertising agency of record. Read...

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APB News Launches First National Campaign
Media

APB News Launches First National Campaign

27y Beth Cox

APB News Launches First National Campaign

Criminal justice news service APB News.com launched a national consumeradvertising campaign designed by Bozell Kamstrawith initial billings estimated ...

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Screen Saver Ad Site Launches
Media

Screen Saver Ad Site Launches

27y Beth Cox

Screen Saver Ad Site Launches

Savescreen.com launched Screensaver AdServer, which allows Web sites to offer multimedia-rich screensavers thatinclude personalized greetings, adverti...

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@dVenture Adds New Demographic Channels
Media

@dVenture Adds New Demographic Channels

27y Beth Cox

@dVenture Adds New Demographic Channels

The @dVenture Network, the Internetadvertising network of VentureDirect Worldwide, said it hasorganized 18 new "tightly defined: demographic channels....

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GoTo.com Adds 5,000 Advertisers in Two Months
Media

GoTo.com Adds 5,000 Advertisers in Two Months

27y Beth Cox

GoTo.com Adds 5,000 Advertisers in Two Months

Pay for placement search engine GoTo.com said it has added about 5,000 newadvertisers to its program, a 50 percent increase since June 1999, bringingt...

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Customer Service In Good Form
Marketing

Customer Service In Good Form

27y Cliff Allen

Customer Service In Good Form

Online product registration forms can be a great benefit for manufacturers. Software companies have used online registration successfully because it's...

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Christos' Clue - Wrap Clicks Around Mortar
Media

Christos' Clue - Wrap Clicks Around Mortar

27y Dana Blankenhorn

Christos' Clue - Wrap Clicks Around Mortar

E*Trade, one of the leading online brokerages, says it wants a "bricks and mortar" partner. Chairman Christos Cotsakos told analysts he's been looking...

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Bravo! Wins StreetFusion.com Account
Media

Bravo! Wins StreetFusion.com Account

27y Beth Cox

Bravo! Wins StreetFusion.com Account

Bravo! Marketing has been named thepublic relations agency of record for StreetFusion.com, an onlinebroadcaster of earnings conference calls. Read Mor...

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Click Agents Claims Three Billion Served
Media

Click Agents Claims Three Billion Served

27y Beth Cox

Click Agents Claims Three Billion Served

Cost per click network Click Agents said it served its threebillionth ad on September 9. Read More...

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The Advertising-Based Business Model That Works
Media

The Advertising-Based Business Model That Works

27y Janet Ryan and Nancy Whiteman

The Advertising-Based Business Model That Works

Here's how to create a successful ad sponsored site, not! A hot new start-up has a great idea for a new web product or service that appeals to a wide ...

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eBay Banner Nets 18 Percent CTR
Media

eBay Banner Nets 18 Percent CTR

27y Beth Cox

eBay Banner Nets 18 Percent CTR

The most clicked-on banner for the week ending Sept. 5 was an ad for auctionsite eBay, which had an 18.6% CTR, according to Webmeasurement firm Nielse...

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Build A Site, Not A Labyrinth
Marketing

Build A Site, Not A Labyrinth

27y Jeffrey Graham

Build A Site, Not A Labyrinth

Would you open a department store where half your customers got lost and left in frustration? Or a multiplex where nobody can find their movie? Of cou...

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Competition Heats Up in Competitive Ad Intelligence Field
Media

Competition Heats Up in Competitive Ad Intelligence Field

27y Beth Cox

Competition Heats Up in Competitive Ad Intelligenc...

AdRelevance said it has launched a newservice designed to provide Web marketers "with the most complete andaccurate data available" on competitive onl...

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Appliance Servers Take on the Big Guys
Audience

Appliance Servers Take on the Big Guys

27y Michael Pastore

Appliance Servers Take on the Big Guys

Only two years after their debut, appliance servers are taking the server market by storm and threatening the space of multipurpose servers, according...

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