SBC Interactive to sell DoubleClick Local Ads
Media

SBC Interactive to sell DoubleClick Local Ads

27y Beth Cox

SBC Interactive to sell DoubleClick Local Ads

SBC Interactive, the online publishing company of SBC Communications Inc.,signed a partner deal in which it will sell ads on behalf of DoubleClick Loc...

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AdForce Recoups GeoCities Revenues, but Posts Loss
Media

AdForce Recoups GeoCities Revenues, but Posts Loss

27y Beth Cox

AdForce Recoups GeoCities Revenues, but Posts Loss

Ad management and delivery company AdForce posted a net loss for the secondquarter of $5.2 million, or $0.40 a share, on substantially higher revenues...

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Digital Music's Future is in Marketing
Audience

Digital Music's Future is in Marketing

27y Michael Pastore

Digital Music's Future is in Marketing

The music industry should stop getting defensive about digital music downloads and start using them to sell CDs and promote their bands, according to ...

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Net-mercial.com Launches New Interstitial Format
Media

Net-mercial.com Launches New Interstitial Format

27y Beth Cox

Net-mercial.com Launches New Interstitial Format

Net-mercial.com launchedconsumer-controlled Net-mercials, calling the app "a simple but highlytechnical transitional Web advertising solution" that oc...

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Consumers Interested in Buying Medical Supplies Online
Audience

Consumers Interested in Buying Medical Supplies Online

27y Michael Pastore

Consumers Interested in Buying Medical Supplies On...

What began as researching health issues on the Internet has rapidly evolved into an interest in purchasing medication and other medical supplies onlin...

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Online Healthcare Market Looks Energized
Audience

Online Healthcare Market Looks Energized

27y Michael Pastore

Online Healthcare Market Looks Energized

According to research by Jupiter Communications, the online consumer healthcare market is expected to grow to $1.7 billion by 2003, despite regulatory...

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Nielsen//Netratings Launches Internet Advertising Index
Media

Nielsen//Netratings Launches Internet Advertising Index

27y Beth Cox

Nielsen//Netratings Launches Internet Advertising ...

Measurement company Nielsen//NetRatings launched anew Internet Advertising Index for tracking changes in Internet advertisingactivity over time. Read ...

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24/7 Media Launches NBC Interactive Sales Initiative
Media

24/7 Media Launches NBC Interactive Sales Initiative

27y Beth Cox

24/7 Media Launches NBC Interactive Sales Initiati...

24/7 Media Inc. formed a nationwide adsales force focused exclusively on the convergence of television and theInternet at the local market level as pa...

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Personalization vs. Customization
Marketing

Personalization vs. Customization

27y Cliff Allen

Personalization vs. Customization

Direct marketers are always looking for ways to improve targeting and make a bigger impact on their audience. A great way to do this on the web is thr...

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Affiliated Content
Media

Affiliated Content

27y Dana Blankenhorn

Affiliated Content

Dana's on vacation for two weeks. Due to popular demand, we'll run "The Best of Dana" while he's away. Today's column features information that's wort...

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Enliven 3.5 Adds Live Two-Way Database Access
Media

Enliven 3.5 Adds Live Two-Way Database Access

27y Beth Cox

Enliven 3.5 Adds Live Two-Way Database Access

Excite@Home said its just-updated Enliven rich media ad solution now offersreal-time ad content construction, advanced two-way live database access an...

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Razorfish Acquires Broadcast Design Firm Fuel
Media

Razorfish Acquires Broadcast Design Firm Fuel

27y Beth Cox

Razorfish Acquires Broadcast Design Firm Fuel

Digital communications company Razorfish Inc. acquired Fuel Inc., a Los Angeles-basedbroadcastdesign firm and its affiliated commercial production fir...

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Real Media's Launches "Retail Direct"
Media

Real Media's Launches "Retail Direct"

27y Beth Cox

Real Media's Launches "Retail Direct"

Newspaper network Real Media launched Retail Direct, aprogram that allows smaller advertisers or those on limited budgets tobuyonline ads at a discoun...

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Online Retailing to Reach $36 Billion in 1999
Audience

Online Retailing to Reach $36 Billion in 1999

27y Michael Pastore

Online Retailing to Reach $36 Billion in 1999

The rapid growth of online retailing in NorthAmerica continues, with revenues expected to top $36 billion by the end of theyear and a projected growth...

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Digital Impact Launches Collaborative E-Mail Network
Media

Digital Impact Launches Collaborative E-Mail Network

27y Beth Cox

Digital Impact Launches Collaborative E-Mail Netwo...

Digital Impact Inc. launchedEmailExchange, a cooperative system through which clients work together toexpandtheir opt-in e-mail lists. Read More...

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DoubleClick Adds About.com as DART Client
Media

DoubleClick Adds About.com as DART Client

27y Beth Cox

DoubleClick Adds About.com as DART Client

DoubleClick Inc. has added Webguidenetwork About.com to its roster of DART clients. Read More...

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PowerAdz.com Network Now Exceeds 800 Online Newspapers
Media

PowerAdz.com Network Now Exceeds 800 Online Newspapers

27y Beth Cox

PowerAdz.com Network Now Exceeds 800 Online Newspa...

PowerAdz.com, a provider ofInternetinfrastructure services for newspapers, added more affiliates and nowcountsmore than 800 online newspapers in the n...

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Autobytel.com Unveils New Ad Campaign
Media

Autobytel.com Unveils New Ad Campaign

27y Beth Cox

Autobytel.com Unveils New Ad Campaign

Autobytel.com launched a newadvertisingcampaign "designed to communicate the company's continuing mission toputconsumers in control of the automotive ...

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Target Stores Sign Ad deal with Collegestudent.com
Media

Target Stores Sign Ad deal with Collegestudent.com

27y Beth Cox

Target Stores Sign Ad deal with Collegestudent.com

Collegestudent.com, a developer oflocalized online campus communities, signed an advertising deal with the Target chain of discount retail storesaimed...

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Relationships That Sell
Marketing

Relationships That Sell

27y Nick Usborne

Relationships That Sell

Nick kicks off a new series exploring the ways in which you can profit from creating relationships with your prospects and customers online. He's talk...

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Bright Light Offers Anti-Spam Solution to Consumers
Media

Bright Light Offers Anti-Spam Solution to Consumers

27y Beth Cox

Bright Light Offers Anti-Spam Solution to Consumer...

E-mail services company Bright Light Technologies Inc. ismakingavailable to consumers a free method of eliminating spam from theirinboxes. Read More...

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The Local Question
Media

The Local Question

27y Janet Ryan

The Local Question

There's huge pricing pressure out there because of all that unsold inventory. Just taking a firm stance won't help. You need to clearly demonstrate, e...

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Consumer ISP Market in for a Shakeup
Audience

Consumer ISP Market in for a Shakeup

27y Michael Pastore

Consumer ISP Market in for a Shakeup

Free ISPs, telecoms, and cable providers are beginning to cut into the consumer market once dominated by a few big names like AOL and MSN, according t...

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The Best Computer Book
Media

The Best Computer Book

27y Dana Blankenhorn

The Best Computer Book

Dana will be on vacation for the next two weeks. While he's gone, it will be summer reading season. Like you, he won't be bringing many computer books...

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Engage Names I/PRO President
Media

Engage Names I/PRO President

27y Beth Cox

Engage Names I/PRO President

Engage Technologies Inc. namedDeborah McWhinney as president of its recently acquired Internet Profiles Corp.(I/PRO), a provider of Web traffic measur...

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Business Cards Now Can Play In CD-ROM Drives
Media

Business Cards Now Can Play In CD-ROM Drives

27y Beth Cox

Business Cards Now Can Play In CD-ROM Drives

Is your business card an interactive advertisement for you? Denver-based Keys Marketing International islaunching a new business card format that can ...

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Icon Medialab and Mediaplex Team Up
Media

Icon Medialab and Mediaplex Team Up

27y Beth Cox

Icon Medialab and Mediaplex Team Up

Mediaplex, an e-business marketingcompany, and Icon Medialab formed a partnership toprovide end-to-end online marketing solutions for companies worldw...

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