Selecting the right rep firm is both straightforward --and not! The straight part is using a structured analysis to figure out the best options for yo...
View articleBlackboard.com, an online educationportal launched by Blackboard Inc. based in Washington, D.C., has selected Stein Rogan + Partners and Beyond Intera...
View articleConsumer goods online auction company Bidhit.com Inc. said it will launch "anextensive" online advertising campaign on DoubleClick's network of premiu...
View articleJupiter says that over half of advertisers use a separate online media agency. Would you hire one agency to take over all your television public relat...
View articleStaples Inc. retained New York City-based i-traffic as its online advertising andonline direct marketing agency for Staples.com, the company's e-comme...
View articleMaking predictionsabout marketing online is a foolish thing to do. So here goes. Nick predicts the hoards of offline direct marketers entering our ind...
View articleInternet ad sales company Real Media signed a deal to become theexclusive sales representative for four Web sites owned by London's TimesNewspapers Lt...
View articleAdClub Network said it increased the paymentit offers to Web publishers to 20 cents per click, and said the move makes itthe highest paying cost-per-c...
View articleMSN LinkExchange said that small-businesscustomers of its AdStore Web site promotion servicecan now purchase targeted banner advertising packages on t...
View articleeCommercial.com signed a three-yearagreement with Stan Lee Media Inc. to produce aseries of Internet direct mail campaigns aimed at promoting Stan Lee...
View articleThere's a flurry of interest in rich media across the online advertising community. There are also some misconceptions about file requirements on host...
View articleCybereps, an advertising sales companyspecializing in the individual representation of better content sites, signedexclusive deals with House of Blues...
View articleAlthough young consumers are familiar with the leading brands in the offline world, a survey by Forrester Research has found that brands have little c...
View articleOnline advertisers put entirely too much faith in the performance of their campaign versus a nebulous "industry average." Anyone who has ever planned ...
View articleEuropean online ad sales operation ad pepper media international and Italianonline ad sales firm Active Advertising entered into apartnership agreemen...
View articlePromising to "fill the service gap left by traditional and interactiveagencies" Kathy Sharpe, a former director of interactive marketing at DDBNeedham...
View articleWarp 10 Technologies Inc. said that its adsGallery.com site and IBM will sponsor an online creative competitionfor rich media ads. Read More...
View articleTop Web directory Yahoo! UK & Ireland hasentered a UK marketing agreement with satellite broadcasterBSkyB, extending a relationshipbetween Yahoo! and ...
View articleClickZ Forum members continued to chew on rich media and pondered what information sales reps should reveal to competitors. I-Advertising kicked aroun...
View articleThree former executives of online advertising management company AdForce Inc. -- including both of itsco-founders -- launched Winfire, a new consumerW...
View articlePublisher Mind's Eye Fiction launched a new system toensure that readers actually see banner ads on the Web -- and to deny readersaccess to content if...
View articleMost consumers in developed markets have access to a mind-numbing mix of media sources. Through the barrage of ads and attention demanding gimmicks, w...
View articleBravo! Marketing, a high-techintegrated marketing communications firm, signed three new to its publicrelations client roster: MiX media, Wireless Onli...
View articleWeb promotion and search engine optimization service BeFirst.com and VirtualVineyard renewed andexpanded their working agreement. Financial arrangemen...
View articleComputers are good at collecting data. Day in and day out, web sites collect information on users. As the web becomes more and more like Main Street, ...
View articleGeneral Magic Inc. selected New YorkCity-based LinkShare Corp. as a Web affiliate partnerto attract new subscribers for its voice-enabled services. Re...
View articleDirect marketer MySoftware Co. said it will acquireMarketHome Inc., an e-mail campaignmanagement company in a $15 million all-stock transaction. Read ...
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