Talbots Selects Circle.com As Interactive AOR
Media

Talbots Selects Circle.com As Interactive AOR

27y Beth Cox

Talbots Selects Circle.com As Interactive AOR

Women's clothing retailer The Talbots Inc. has selected circle.com, a subsidiary of Snyder Communications Inc., as its agencyof record and partner to ...

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GiftCertificates.com Selects USWEB/CKS As AOR
Media

GiftCertificates.com Selects USWEB/CKS As AOR

27y Beth Cox

GiftCertificates.com Selects USWEB/CKS As AOR

GiftCertificates.com selected USWeb/CKS as its advertising agency of record. Read More...

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Segmenting Ad Buys
Media

Segmenting Ad Buys

27y Tom Hespos

Segmenting Ad Buys

Many agencies invested in adserving technology over the past couple years but got a rude awakening when they found it impractical to use these servers...

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BellSouth, Flycast Expand Partnership Into Latin America
Media

BellSouth, Flycast Expand Partnership Into Latin America

27y Beth Cox

BellSouth, Flycast Expand Partnership Into Latin A...

BellSouth IntelliVentures Inc., aprovider of online advertising and e- commerce solutions for small businessesin the Southeast, and ad network Flycast...

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RightPoint Upgrades Its eMarketing Suite
Media

RightPoint Upgrades Its eMarketing Suite

27y Beth Cox

RightPoint Upgrades Its eMarketing Suite

RightPoint Software delivered v.2.5 ofits Real-Time eMarketing Suite, an application for real-time one-to-onemarketing. Read More...

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Teens Hit the Online Mall
Audience

Teens Hit the Online Mall

27y Michael Pastore

Teens Hit the Online Mall

Survey data collected by PC Data Online found that teenagers represented a considerable part of May's online shoppers. Read More...

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Flooz.com Selects LinkShare For Affiliate Marketing
Media

Flooz.com Selects LinkShare For Affiliate Marketing

27y Beth Cox

Flooz.com Selects LinkShare For Affiliate Marketin...

New York City-based affiliate marketing company LinkShare Corp. signed Flooz.com, a new e-commerce site providingconsumers with a convenient online gi...

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Truth And Dare: USWest.com
Marketing

Truth And Dare: USWest.com

27y Jason Sutton

Truth And Dare: USWest.com

Grab a seat, pardner.... USWest.com is going to take you on one of those trips you wish you never took. The driver has fallen asleep and let the horse...

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Internet Usage by Farmers Doubles
Audience

Internet Usage by Farmers Doubles

27y Michael Pastore

Internet Usage by Farmers Doubles

Internet usage by commercial farmers has more than doubled in the last two years, according to a study Rockwood Research, a subsidiary of Farm Journal...

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Bertelsmann Launches International Campaign With DoubleClick
Media

Bertelsmann Launches International Campaign With DoubleClick

27y Beth Cox

Bertelsmann Launches International Campaign With D...

Bertelsmann Online (BOL), the internationale-commerce business of Bertelsmann AG, the third largest media company in theworld, signed an advertising d...

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Adwise Launches New Platform for Ad Targeting
Media

Adwise Launches New Platform for Ad Targeting

27y Beth Cox

Adwise Launches New Platform for Ad Targeting

Adwise Ltd., an Internet technology companywith operations in Israel and the United States, delivered its activity-basedAdwise Advanced Targeting Mach...

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iAtlas Forms Partnership with Adsmart
Media

iAtlas Forms Partnership with Adsmart

27y Beth Cox

iAtlas Forms Partnership with Adsmart

iAtlas Corp., which develops and marketsInternet filtering technology, signed a partner deal with ad network Adsmart. Read More...

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Virtuallender.com Signs Ad Pact With Homeseekers.com
Media

Virtuallender.com Signs Ad Pact With Homeseekers.com

27y Beth Cox

Virtuallender.com Signs Ad Pact With Homeseekers.c...

Virtuallender.com Inc., an onlinemortgage banker/direct lender, signed an advertising agreement withHomeSeekers.com Inc. and will be a featured Northe...

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Organic Selects AdKnowledge for Web Ad Management
Media

Organic Selects AdKnowledge for Web Ad Management

27y Beth Cox

Organic Selects AdKnowledge for Web Ad Management

AdKnowledge said that Organic Media,the interactive media division of online business builder Organic, selected the AdKnowledge System toexecute ad ca...

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Real Media, ntl Plan Broadband Ad Service for UK Digital TV
Media

Real Media, ntl Plan Broadband Ad Service for UK Digital TV

27y Beth Cox

Real Media, ntl Plan Broadband Ad Service for UK D...

Real Media will partner with ntl, a U.S. company that operates Britishnetworks across fiber optic, broadband coax and copper, broadcast, satelliteand ...

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net.Genesis Secures $22 Million In Financing
Media

net.Genesis Secures $22 Million In Financing

27y Beth Cox

net.Genesis Secures $22 Million In Financing

net.Genesis Corp., a provider of e-businessintelligencesolutions, announced a mezzanine round of financing of $22 million, led byBankAmerica Ventures....

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24/7 Exec Sees Profitability by 2001
Media

24/7 Exec Sees Profitability by 2001

27y Beth Cox

24/7 Exec Sees Profitability by 2001

C. Andrew Johns, chief financial officer of 24/7 Media Inc., told financial newsnetwork CNBC he expects the company to become profitable in late 2001 ...

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Conducent in Deal with Lycos to Offer Free Ad-Backed Software
Media

Conducent in Deal with Lycos to Offer Free Ad-Backed Software

27y Beth Cox

Conducent in Deal with Lycos to Offer Free Ad-Back...

Conducent Inc. signed a deal with Lycos to offer free, advertising-supported PCsoftware applications enabled with Conducent's technology on Lycos.com....

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Be Free Enters Europe, Builds Channel for Bertelsmann
Media

Be Free Enters Europe, Builds Channel for Bertelsmann

27y Beth Cox

Be Free Enters Europe, Builds Channel for Bertelsm...

Be Free Inc., a provider of affiliatemarketing sales channel technology and services, said it signed Bertelsmann Online (BOL) and will build aEuropean...

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U S WEST Dex Extends Pact With Adauction.com
Media

U S WEST Dex Extends Pact With Adauction.com

27y Beth Cox

U S WEST Dex Extends Pact With Adauction.com

U S WEST Dex, operator of Yellow Pages site uswestdex.com, renewed its agreement with online mediamarketplace Adauction.com. Read More...

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SRDS Puts Ad Data for 9,400 Radio Stations Online
Media

SRDS Puts Ad Data for 9,400 Radio Stations Online

27y Beth Cox

SRDS Puts Ad Data for 9,400 Radio Stations Online

SRDS said the online version of its Radio Advertising Source(RAS) has launched with ad data listings for more than 9,400 commercial stations. Read Mor...

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Lycos, togglethis Launch Ad-Backed Game
Media

Lycos, togglethis Launch Ad-Backed Game

27y Beth Cox

Lycos, togglethis Launch Ad-Backed Game

togglethis and Lycos launched a new toggled e-mail-basedseries called "Superheroes and Sidekicks," an ad-backed, interactive gameshow. Read More...

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Privacy Groups Troubled By DoubleClick-Abacus Deal
Media

Privacy Groups Troubled By DoubleClick-Abacus Deal

27y Beth Cox

Privacy Groups Troubled By DoubleClick-Abacus Deal

Several online privacy groups, including Junkbusters Corp. and the Electronic Privacy Information Center, areraising red flags about the acquisition o...

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Offline Versus Online Brands - The Winners and Losers
Marketing

Offline Versus Online Brands - The Winners and Losers

27y Martin Lindstrom

Offline Versus Online Brands - The Winners and Los...

It took more than 50 years for Coca-Cola to become a worldwide market leader, but only five years for online search engine Yahoo! to gain market domin...

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Energizer Bunny Cursor Ads Hit the Web
Media

Energizer Bunny Cursor Ads Hit the Web

27y Beth Cox

Energizer Bunny Cursor Ads Hit the Web

Cursor technology company Comet Systems said it teamed withi33 communications and Alta Vista to launch a banneradvertising campaign from Energizer. Re...

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Email ROI = Relevance + Opt-in + Incentive
Marketing

Email ROI = Relevance + Opt-in + Incentive

27y Deborah Kania

Email ROI = Relevance + Opt-in + Incentive

Email marketing is hot! Everyone's jumping on the bandwagon. But before that wagon goes careening off the path, let Deborah give you a little directio...

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O. Media Signs Advertisers for Re-Launch of ShesGotItTogether.com
Media

O. Media Signs Advertisers for Re-Launch of ShesGotItTogether.com

27y Beth Cox

O. Media Signs Advertisers for Re-Launch of ShesGo...

O. Media Inc., which develops and operates Web sitesbased on lifestyles, signed a variety of advertisers for its soon to bereformatted flagship site, ...

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