Streaming media company RealNetworks Inc. launched a new rich mediaadvertising solution called the RealSystem G2 Advertising Application thatintegrate...
View articleCupertino, CA-based banner exchange HyperBanner said it has secured $4million in equity financing from investment banking firm Hambrecht & Quist. Read...
View articleThe latest results of Healtheon Corp.’s Internet Survey of MedicineTM revealed that 85 percent of physicians surveyed are currently using the In...
View articlePalo Alto, CA-based online brokerage E*TRADE Group Inc. extended its relationshipwith America Online through an additionalmultimillion-dollar marketin...
View articleWhat's the role of today's media planner? If Tom had to sum it up in one sentence it would be: Find the most efficient ways to reach or exceed the cli...
View articleAd backed, free-to-the-user ISP NetZero Inc. and Web site directoryoperation Looksmart signed a multi-million dollardeal under which the two companies...
View articleSan Mateo, CA-based NetGravity entered a strategicpartnership with Nielsen//NetRatings that willallow it to provide joint customers with access to the...
View articleWarminster, PA-based TV / Web auction firm bidnow.com launched a 500-million impressionad campaign with New York City-based DoubleClick Inc. Read More...
View articleISP call failure rates in the UK have more than doubled compared to the last quarter of 1998, according to the UK BenchMark Report by Inverse Network ...
View articleNew York City-based K2 Design Inc. said that Andrea Remyn andJason Lucas have joined the interactive agency in the newly created positionsof director ...
View article[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table1”] Much like the 1998 holiday season introduced online shopping to the world, the 2000 pr...
View articleMenlo Park, CA-based ad-backed incentive marketer ebates.com launched an online shopping portal that connectsconsumers with online merchants and then ...
View articleLydia Schinasi, who has been an account manager at CondeNet since August1997, was promoted to advertising manager, a newly created position. Read More...
View articleA new industry study says the top 100 e-commerce sites spent an average $8.6million each last year to build their online brands and drive traffic toth...
View articleConsumers are becoming more comfortable with online shopping for a variety of goods and services, according to a study conducted by Opinion Research C...
View articleUbarter.com signed with The MWW Group and MWW/Savitt to spearhead theupcoming launch of its e-commerce business-to-business barter site. Read More...
View articleSan Mateo, CA-based Women.com Networks selected Citron Haligman BedecarreEURO RSCG (CHB) of San Francisco as its new offline advertising agencyof reco...
View articleArroyo Grande, CA-based AmeriComUSA Inc. launched its AdCastand TrueManagement systems, providing non-scrollable, rich media e-billboardsthat stay on ...
View articleAmerican Drug Stores Inc., a national drug chain whose retail operations include Osco Drug andSav-on drugs, has partnered with planet U to provide sho...
View articleThe Arlington, VA-based BBBOnLine, a subsidiary of the Council ofBetter Business Bureaus (CBBB), awarded its first Kid's Privacy Seal toNickelodeon's ...
View articleIf you are interested in expanding your brand through e-mail, Kathleen Burke has one word for you: "Database." But retailers need to make sense of tha...
View articleA number of issues were visited and re-visited on industry discussion lists last week. Read More...
View articleSan Francisco-based Netcentives Inc., a developer ofloyalty, direct-marketing and promotion programs, said its ClickRewardsShopping Network has reache...
View articleNew York City-based Jupiter Communications said that a new studyfound that only 22 percent of media buyers make optimal use of clickstreamdata -- info...
View articleActon, MA-based IT online network Andover.Net said it added 25 advertisers inthe first quarter to its network of sites that provide information, softw...
View articleBeaverton, OR-based Sequent Computer Systems Inc. launched aglobal advertising campaign including online and print ads in nationalbusiness and compute...
View articleVancouver, BC-based WelcomeTo Search Engine Inc., aprovider of Internet business directories and e-commerce solutions, signedhigh-tech public relation...
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