24/7 Media Europe to Rep for GLBN's UK-iNvest
Media

24/7 Media Europe to Rep for GLBN's UK-iNvest

27y Beth Cox

24/7 Media Europe to Rep for GLBN's UK-iNvest

GlobalNet Financial.com Inc. in London and 24/7 Media Europe signed anexclusive worldwide sales representation agreement for UK-iNvest.com, scheduled ...

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MyPoints.com Integrates Mypoints With BonusMail
Media

MyPoints.com Integrates Mypoints With BonusMail

27y Beth Cox

MyPoints.com Integrates Mypoints With BonusMail

San Francisco-based incentive marketing company MyPoints.com Inc. merged its MyPoints andBonusMail membership programs to integrated direct marketing ...

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Lists.com to Develop Commercial E-Mail List Brokerage
Media

Lists.com to Develop Commercial E-Mail List Brokerage

27y Beth Cox

Lists.com to Develop Commercial E-Mail List Broker...

Orlando, FL-based Lists.com Inc. said it is developing a searchengine and directory for e-mail lists on the Internet and is also developinga commercia...

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Netoy.com Plans Ad Campaign on Lycos
Media

Netoy.com Plans Ad Campaign on Lycos

27y Beth Cox

Netoy.com Plans Ad Campaign on Lycos

Largo, FL-based Internet toy retailer >Netoy.com Corp. said it plans a three-monthadvertising campaign with Lycos Inc. Read More...

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Do Incentives Work Online?
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Do Incentives Work Online?

27y Nick Usborne

Do Incentives Work Online?

How effectively can online customers be turned into regular customers at ecommerce sites through the use of incentives? Nick sticks his neck out with ...

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The Black Art of Voodoo Diligence
Media

The Black Art of Voodoo Diligence

27y Greg Sherwin and Emily Avila

The Black Art of Voodoo Diligence

Not long ago, the biggest technical decision an Internet business had to make was choosing the right HTML editor. As web sites became more sophisticat...

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NetGravity Posts 1Q Loss of $3.75 Million
Media

NetGravity Posts 1Q Loss of $3.75 Million

27y Beth Cox

NetGravity Posts 1Q Loss of $3.75 Million

San Mateo, CA-based NetGravity Inc. reported a net loss forthe first quarter ending March 31 of $3.75 million, or $0.28 per share,compared to a net lo...

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NetZero Names New Chairman And CEO
Media

NetZero Names New Chairman And CEO

27y Beth Cox

NetZero Names New Chairman And CEO

Westlake Village, CA-based NetZero Inc. a free, ad-backed ISP, namedmarketing veteran Mark R. Goldston as chairman CEO. Read More...

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Eastern Mountain Sports Signs With IMG
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Eastern Mountain Sports Signs With IMG

27y Beth Cox

Eastern Mountain Sports Signs With IMG

Manchester, NH, Eastern Mountain Sports (EMS) has retained http://www.imgroup.net (IMG) as aninteractive agency to building brand awareness and traffi...

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Uniglobe Travel to Advertise on AltaVista
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Uniglobe Travel to Advertise on AltaVista

27y Beth Cox

Uniglobe Travel to Advertise on AltaVista

Vancouver, BC-based Uniglobe Travel Online Inc. said it hasadded search site AltaVista to its marketing campaign.Spending was not disclosed. Read More...

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Report Predicts Banner Use to Decline
Media

Report Predicts Banner Use to Decline

27y Beth Cox

Report Predicts Banner Use to Decline

A new industry study predicts banner ads, which accounted for 52 percent of alladvertising dollars on the Internet in 1998, will decline in importance...

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Kodak, Honda, Konami Sign for Baseball Production
Media

Kodak, Honda, Konami Sign for Baseball Production

27y Beth Cox

Kodak, Honda, Konami Sign for Baseball Production

Kodak, Honda and Konami have signed on as primary sponsors of "Baseball's 100Greatest Players," a joint production of The Sporting News and NBC.Some v...

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CompSource Signs With Internet Marketing Group Inc.
Media

CompSource Signs With Internet Marketing Group Inc.

27y Beth Cox

CompSource Signs With Internet Marketing Group Inc...

Cleveland, OH-based online computer products retailer CompSource Inc. said it has signed withInternet Marketing Group Inc. of Florida "for virtually a...

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The Nuts And Bolts of Advertising Online
Media

The Nuts And Bolts of Advertising Online

27y Michael Aaron

The Nuts And Bolts of Advertising Online

Why are lots of companies still afraid to advertise online? Maybe corporate decision makers don't trust ad metrics, or they don't know exactly how onl...

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DoubleClick Signs USABanc.com
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DoubleClick Signs USABanc.com

27y Beth Cox

DoubleClick Signs USABanc.com

Philadelphia-based USABancShares' new Internet banking operation, USABanc.com signed with Doubleclick Inc. to begin a nationalonline advertising campa...

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VitaminKingdom.com in Marketing Deal With MiningCo.com
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VitaminKingdom.com in Marketing Deal With MiningCo.com

27y Beth Cox

VitaminKingdom.com in Marketing Deal With MiningCo...

Johnston, RI-based Micro Laboratories Inc. said its planned onlinenutritional supplement store, VitaminKingdom.com, has signed an exclusivesponsorship...

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Wyndham Joins iVillage.com as Business Travel Channel Sponsor
Media

Wyndham Joins iVillage.com as Business Travel Channel Sponsor

27y Beth Cox

Wyndham Joins iVillage.com as Business Travel Chan...

Dallas-based Wyndham Hotels & Resorts has signed with iVillage.com as the network's business travelchannel sponsor, making it the first hotel company ...

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USADATA.com to Release InterWatch 2.0
Media

USADATA.com to Release InterWatch 2.0

27y Beth Cox

USADATA.com to Release InterWatch 2.0

USADATA.com will unveil InterWatch Electronic 2.0 (IWE2), a Web portaloffering access to an extensive online advertising database, at the WebAdvertisi...

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Engage Technologies Signs 30 New Accipiter Clients
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Engage Technologies Signs 30 New Accipiter Clients

27y Beth Cox

Engage Technologies Signs 30 New Accipiter Clients

Andover, MA-based Engage Technologies said 30 new customershave signed contracts to use its Accipiter AdManager profile-driven onlineadvertising solut...

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Lifting Response
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Lifting Response

27y Tom Hespos

Lifting Response

What happens to response rates over time in an online banner campaign? After 20,000 impressions in a given location, it dives...unless you do somethin...

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IPVoice.com Plans TV Advertising Campaign
Media

IPVoice.com Plans TV Advertising Campaign

27y Beth Cox

IPVoice.com Plans TV Advertising Campaign

IPVoice.com Inc. plans to launch a TVcampaign April 27 to tout its "Voice over the Internet" service to consumersand businesses in both the United Sta...

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Tough Love: Optimizing An Online Campaign
Marketing

Tough Love: Optimizing An Online Campaign

27y Joel Gehman

Tough Love: Optimizing An Online Campaign

If nothing else, an online advertising campaign produces a pile of data. There's no need to be intimidated or cast it aside. A little effort in the ri...

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E-Commerce Invents New Business Models
Audience

E-Commerce Invents New Business Models

27y Michael Pastore

E-Commerce Invents New Business Models

Internet-based e-commerce will skyrocket, but only companies that develop and implement entirely new business models will succeed, according to a repo...

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Typos--The Web's Dirty Little Secret
Media

Typos--The Web's Dirty Little Secret

27y Beth Cox

Typos--The Web's Dirty Little Secret

International financial services firm Citigroup filed a lawsuit alleging thata pornographic Web site business was wrongfully using its Citibanksubsidi...

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Annuncio Delivers Internet Marketing Automation App
Media

Annuncio Delivers Internet Marketing Automation App

27y Beth Cox

Annuncio Delivers Internet Marketing Automation Ap...

Marketing automation company Annuncio Software said it is now shippingits flagship product Annuncio Live, enabling marketers to automate Internetand i...

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USWeb/CKS Posts Loss for First Quarter
Media

USWeb/CKS Posts Loss for First Quarter

27y Beth Cox

USWeb/CKS Posts Loss for First Quarter

Santa Clara, CA-based USWeb/CKS reported a 1999 first quarternet loss of $51.7 million or $0.73 per share, which included non-cash andmerger-related c...

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24/7 Media Forms New Direct Marketing Service
Media

24/7 Media Forms New Direct Marketing Service

27y Beth Cox

24/7 Media Forms New Direct Marketing Service

New York City-based 24/7 Media Inc. has launched 24/7 Direct, aservice for direct marketers with transactional marketing objectives such asuser regist...

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