BeautyBuys.com Launches TV, Online Ad Campaign
Media

BeautyBuys.com Launches TV, Online Ad Campaign

27y Beth Cox

BeautyBuys.com Launches TV, Online Ad Campaign

Syosset, NY-based Synergy Brands Inc. launched a Mother's Day ad campaign forits online store, BeautyBuys.com, utilizing variousportals and the Lifeti...

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InfoSpace.com Signs 35 New Advertising Agreements First Quarter
Media

InfoSpace.com Signs 35 New Advertising Agreements First Quarter

27y Beth Cox

InfoSpace.com Signs 35 New Advertising Agreements ...

Redmond, WA-based InfoSpace.com, a provider of privatelabel solutions for content, community and commerce, said it signed 35 newadvertising agreements...

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CollegeBytes.com Offers Contextual Marketing
Media

CollegeBytes.com Offers Contextual Marketing

27y Beth Cox

CollegeBytes.com Offers Contextual Marketing

Cambridge, MA-based CommonPlaces LLC said that CollegeBytes.com, a new Internet hubfor the collegiate market, now enables advertisers to target more t...

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The Electronic Connection
Marketing

The Electronic Connection

27y Sean Carton

The Electronic Connection

Sean urges you to get on the Cluetrain, a manifesto for all business people that tells you how connections are forged. And it's not through PowerPoint...

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Soma.com Signs With Avenue A for Online Campaign
Media

Soma.com Signs With Avenue A for Online Campaign

27y Beth Cox

Soma.com Signs With Avenue A for Online Campaign

Seattle-based agency Avenue A expanded its relationship with Soma.com and will launch a campaign promotingthe online pharmacy through a series of stra...

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Microsoft Adds WorldPages.com to Internet Explorer 5.0
Media

Microsoft Adds WorldPages.com to Internet Explorer 5.0

27y Beth Cox

Microsoft Adds WorldPages.com to Internet Explorer...

San Francisco-based directory firm WorldPages/WebYP Inc. entered astrategic alliance with Microsoft to integrate the WorldPages Directory intoMicrosof...

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NetRatings Launches Internet Investment Research Service
Media

NetRatings Launches Internet Investment Research Service

27y Beth Cox

NetRatings Launches Internet Investment Research S...

Web measurement firm NetRatings Inc. launched InternetInvestment Strategies, a research service providing securities analysts,investment bankers and v...

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MediaCom Launches MediaCom Digital
Media

MediaCom Launches MediaCom Digital

27y Beth Cox

MediaCom Launches MediaCom Digital

New York City-based MediaCom, the independent media services company of GreyAdvertising Inc., launched MediaCom Digital to provide clients withintegra...

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HomeShark Becomes iOwn.com, Launches Ad Campaign
Media

HomeShark Becomes iOwn.com, Launches Ad Campaign

27y Beth Cox

HomeShark Becomes iOwn.com, Launches Ad Campaign

San Francisco-based online mortgage company HomeShark Inc. changed its nameto iOwn Inc. and launched a new branding campaignto promote itself. Read Mo...

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Peas In A Pod: Behind Personalization
Marketing

Peas In A Pod: Behind Personalization

27y Deborah Kania

Peas In A Pod: Behind Personalization

Do you ever wonder what happens when you go to an e- commerce web site and input your information to receive personalized recommendations? What wheels...

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AdKnowledge Delivers Rich Media Solution
Media

AdKnowledge Delivers Rich Media Solution

27y Beth Cox

AdKnowledge Delivers Rich Media Solution

Palo Alto, CA-based AdKnowledge, a provider of end-to-endWeb advertising solutions, delivered what it calls the Rich Media AdvertisingStandard (RichAd...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

Paid listings on AltaVista are a pain in the patootie, is the Net is... or is it ain't a branding vehicle, and sample size dust-up when testing creati...

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THINK New Ideas Wins SAMPLEPRINT.com Account
Media

THINK New Ideas Wins SAMPLEPRINT.com Account

27y Beth Cox

THINK New Ideas Wins SAMPLEPRINT.com Account

Allendale, NJ-based eCadapult, a division of Cadapult Graphic Systems Inc., said that THINK New Ideas has been selected as thestrategic development an...

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Planning The Sales Process
Media

Planning The Sales Process

27y Janet Ryan

Planning The Sales Process

When you're forecasting revenue expectations, it's not enough to know the size of the market. Or even to estimate market share. Janet tells you how pr...

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Do Online Shopping Malls Work?
Media

Do Online Shopping Malls Work?

27y Gerry McGovern

Do Online Shopping Malls Work?

When the web mall craze fizzled about three years ago, the malls were closed, and the resulting wisdom was that Internet malls don't work. Very faulty...

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Salon.com Launches National Campaign
Media

Salon.com Launches National Campaign

27y Beth Cox

Salon.com Launches National Campaign

Internet magazine Salon.com plans to launch a nationalprint and radio advertising campaign based on the slogan "Makes You Think,"beginning the last we...

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A Stranger In Town
Marketing

A Stranger In Town

27y Nick Usborne

A Stranger In Town

Nick thinks it's better to put up too many signs on your web site than too few. After the first few visits to your site, visitors won't bother to read...

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Unique Media to Rep for ABC Giant
Media

Unique Media to Rep for ABC Giant

27y Beth Cox

Unique Media to Rep for ABC Giant

The Columbia, SC-based Unique Media Network announced signed a representation agreement with ABC Giant, a provider of free, originalfonts, graphics, a...

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Remarq Raises $20 Million In Equity Funding
Media

Remarq Raises $20 Million In Equity Funding

27y Beth Cox

Remarq Raises $20 Million In Equity Funding

San Jose, CA-based RemarQ Communities Inc., an ad-backedprovider of Internet discussion services, said it has received a $20 millionventure capital in...

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GoTo.com Hopes to Raise $64 Million in IPO
Media

GoTo.com Hopes to Raise $64 Million in IPO

27y Beth Cox

GoTo.com Hopes to Raise $64 Million in IPO

GoTo.com Inc., a Web search service thatauctions off search placement results to advertisers, said it hopes to raise$64 million for marketing and othe...

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Adauction.com Schedules First Print Media Auction
Media

Adauction.com Schedules First Print Media Auction

27y Beth Cox

Adauction.com Schedules First Print Media Auction

Moving to extend itsonline ad-auction concept to the off-line world, San Francisco-based Adauction.com has scheduled its first everauction of print me...

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NetGravity Launches AdCenter in Europe, Asia
Media

NetGravity Launches AdCenter in Europe, Asia

27y Beth Cox

NetGravity Launches AdCenter in Europe, Asia

San Mateo, CA-based NetGravity expanded its AdCenteroutsourced service for managing targeted Internet advertising campaigns toEurope, the Middle East,...

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Wanted: Human Interaction
Audience

Wanted: Human Interaction

27y Michael Pastore

Wanted: Human Interaction

It's not what they had in mind when the idea for e-commerce was developed, but a recent survey found that some online shoppers would buy more products...

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AltaVista to Sell Top Results Spots
Media

AltaVista to Sell Top Results Spots

27y Beth Cox

AltaVista to Sell Top Results Spots

Compaq Computer's search site AltaVista will soon begin to auction off positioning at the top of search results for certain queries, according to apub...

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Media Metrix Europe Launches
Media

Media Metrix Europe Launches

27y Beth Cox

Media Metrix Europe Launches

New York City-based Web measurement firm Media Metrix Inc. announced anagreement in principle to launch Media Metrix Europe, in partnership withEurope...

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Advanced Communications to Acquire WorldPages
Media

Advanced Communications to Acquire WorldPages

27y Beth Cox

Advanced Communications to Acquire WorldPages

San Francisco-based search and directory operation WorldPages said it has executed a letterof intent to be acquired by St. Louis-based Advanced Commun...

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M Street Corp. Buys Media Market Resources Inc.
Media

M Street Corp. Buys Media Market Resources Inc.

27y Beth Cox

M Street Corp. Buys Media Market Resources Inc.

M Street Corp., a source for radio information and publisher of the M StreetJournal, the M Street Daily and the M Street Radio Directory, purchased Me...

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