"Winning Internet Strategies, Today's Marketing Imperative" will be the themefor the next @d:tech conference, in San Francisco May 3-5 at the HyattEmb...
View articleAd network Adsmart in Andover, MA said it has added 20new brand name Web sites, bringing the total number of impressions undercontract to more than 1....
View articleThose of us in the world of web marketing can learn a lot from the process of linking, interdependencies, and just downright realizing that it's not t...
View articleBright Light Technologies, makers ofanti-spam software and e-mailprograms, has formed partnerships with a slew of industry players,including Netscape,...
View articleThe Internet is still a brand new medium, and most web marketers are focused on driving traffic. But what happens once you get them there? Deborah tel...
View articleMicrosoft Corp.'s MSN Expedia travel service signed marketing agreements withStarwood Hotels and Resorts Worldwide, Hyatt Hotels and Resorts andTravel...
View articleIt's important to have a baseline understanding of offline media to get the most response out of any traditional advertising campaigns you might consi...
View articleNew York City-based 24/7 Media Inc. launched 24/7 Promotions, aturnkey online direct marketing service "that generates qualified customerleads while l...
View articleA recently published study shows that banner advertising is at least as effective as television commercials when it comes to branding. For Chris Maher...
View articleSan Francisco-based Online Partners launched eCommunity,a program "that allows advertisers to target, test, refine and deliveradvertising and promotio...
View articleMany of The Ad Council's greatest public-service TV spots will be archived andavailable on the Web through a new relationship with FasTV.com, a search...
View articleA survey of 300 companies with revenue over $100 million by International Data Corporation found that the companies plan on spending more money on Int...
View articleReno, NV-based PayForView.com Inc.signed an ad repagreement with New York based AirTime Interactive, a boutiqueadvertising firm with Internet experien...
View articleLate last year, and with little fanfare in America, a milestone in telecommunications occurred. Data transfer surpassed voice in the United States. Ye...
View articleLondon-based Scoot.com Plc signed an agreement with 24/7 Media Europe to market a substantialpart of its banner advertising and sponsorship inventory,...
View articleSanta Barbara, CA-based cost-per-click advertising network ValueClick said it has signed seven newadvertisers and is now serving over 12 million adver...
View articleSo how much of your money do you invest in the written word on your web site? You know, those things that transform your site from being a patchwork o...
View articleWarner Bros. Online Monday sealed a three- year marketing alliance with eBay, integrating the auction site throughoutthe Warner Bros. Online entertain...
View articlePharmaceutical company Glaxo Wellcome Inc. named Young & Rubicam's The MediaEdge as its general market media buying and planning agency of record andM...
View articleToronto-based Bid.Com International Inc. said it will introduce advertising onits Canadian site, using a new interface designed to accommodate banner ...
View articleLast week Janet generated some strong feedback from readers -- who insisted that good sales managers are those who spend their time selling. And Janet...
View articleReeling from a management restructuring, New York City-based K2 Design Inc. posted a net loss for thefourth quarter ending Dec. 31 of $1.46 million, o...
View articlePasadena, CA-based Gemstar InternationalGroup Limited hasentered into a joint venture with Dentsu Inc., the largeJapanese international advertising an...
View articleNew York City-based Solbright Inc.,a developer of softwaresolutions that automate Internet marketing and advertising workflows, acquiredInternet Profi...
View articleNew York City-based DoubleClick Inc. launched a program tobuy computerequipment and offer credits to new DART users that are currently using otherad s...
View articleThe global online village is hosting tenements now. Mergers and acquisitions point to industry consolidation. Is the window of Internet opportunity cl...
View articleAnn Arbor, MI-based agency BeyondInteractive has teamed up withHaverford, PA-based RealTime Media and Baltimore's Strat Marketing to offer an onlinepr...
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