Andromedia Secures Additional $15 Million in Financing
Media

Andromedia Secures Additional $15 Million in Financing

27y Beth Cox

Andromedia Secures Additional $15 Million in Finan...

San Francisco-based Andromedia Inc., a supplier of Webmarketing software, said it has secured $15 million in strategic equityfinancing. Read More...

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Are GIF Banners Dead?
Media

Are GIF Banners Dead?

27y Tom Hespos

Are GIF Banners Dead?

Tom makes a compelling argument that animated GIFs have gone the way of the dodo. So why are so many agencies still sticking by the standard animated ...

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KOZ.com Appoints Director Of Marketing Programs
Media

KOZ.com Appoints Director Of Marketing Programs

27y Beth Cox

KOZ.com Appoints Director Of Marketing Programs

KOZ.com in Research Triangle Park, N.C. , which helps local media affiliatesextend their real-world communities onto the Internet, named David Rhoades...

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OnHealth Network Selects Three Agencies
Media

OnHealth Network Selects Three Agencies

27y Beth Cox

OnHealth Network Selects Three Agencies

Seattle-based health site operator OnHealth Network Co. awarded its $25million integrated marketing account to three agencies, including ThinkingMedia...

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Advertising Federation Launches Privacy Initiative
Media

Advertising Federation Launches Privacy Initiative

27y Beth Cox

Advertising Federation Launches Privacy Initiative

The American Advertising Federation (AAF) launched what it called "a sweepingconsumer protection initiative" designed to increase the number of smallm...

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Do Actions Speak Louder Than Words?
Marketing

Do Actions Speak Louder Than Words?

27y Deborah Kania

Do Actions Speak Louder Than Words?

What yields the best profiling system for your site... declarative data or behavioral profiling? Deborah tells you how to set up the best web profilin...

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Free-PC Details Its Advertiser Program
Media

Free-PC Details Its Advertiser Program

27y Beth Cox

Free-PC Details Its Advertiser Program

Free-PC Inc. plans to open its charter advertiserprogram to 200 advertisers that will be able to test new forms ofinteractive ads and demographic targ...

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Everything4Less.com Launches Cable TV Campaign
Media

Everything4Less.com Launches Cable TV Campaign

27y Beth Cox

Everything4Less.com Launches Cable TV Campaign

Los Angeles-based e4L Inc., formerly National Media Corp., hasbegun to roll out a new nationwide television advertising campaign for its Everything4Le...

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Top 10 Affiliate Programs
Audience

Top 10 Affiliate Programs

27y Michael Pastore

Top 10 Affiliate Programs

The top 10 affiliate programs of March 1999, as ranked by Refer-it. These rankings are calculated based on the absolute number of clickthroughs each p...

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Business Pros Still Turn to Print
Audience

Business Pros Still Turn to Print

27y Michael Pastore

Business Pros Still Turn to Print

Business professionals who plan and buy for new projects are twice as likely to turn to the Web or search engines as their first source than they were...

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Egghead Launches Convergence Ad Campaign
Media

Egghead Launches Convergence Ad Campaign

27y Beth Cox

Egghead Launches Convergence Ad Campaign

Internet computer products retailer Egghead.com Inc. has begun a year-long program of live TV and Web convergence advertising starting on ZDTV'sIntern...

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Online Banking, Trading to Get Boost
Marketing

Online Banking, Trading to Get Boost

27y Michael Pastore

Online Banking, Trading to Get Boost

The use of the Internet for banking and trading is likely to increase significantly in 1999, according to ZDNet's InternetTrak survey. Read More...

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Kind of a 'Salute Your Shorts' Thing
Media

Kind of a 'Salute Your Shorts' Thing

27y Beth Cox

Kind of a 'Salute Your Shorts' Thing

Seattle-based Go2Net Inc. paid an undisclosed amount to display the Internetaddress of the Go2Net Network on Evander Holyfield's boxingtrunks for Satu...

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Nicholson NY Wins Best of Show at One Show Interactive Awards
Media

Nicholson NY Wins Best of Show at One Show Interactive Awards

27y Beth Cox

Nicholson NY Wins Best of Show at One Show Interac...

One Show Interactive, an industry awards show for new media ads, announced thewinners at its second annual event in New York. Nicholson NY won the Bes...

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24/7 Media Europe to Beef Up Benelux Operations
Media

24/7 Media Europe to Beef Up Benelux Operations

27y Beth Cox

24/7 Media Europe to Beef Up Benelux Operations

24/7 Media Europe announced plans tostrengthen its operations in Benelux, including expanding its operating basein Brussels, establishing a new region...

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U S West Dex Signs With Flycast
Media

U S West Dex Signs With Flycast

27y Beth Cox

U S West Dex Signs With Flycast

U S WEST Dex, the directory publishing arm of U S WEST Inc., signed a three-year deal with San Francisco-based Web ad network Flycast Communications C...

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DoubleClick Rises After Declaring 2-for-1 Stock Split
Media

DoubleClick Rises After Declaring 2-for-1 Stock Split

27y Beth Cox

DoubleClick Rises After Declaring 2-for-1 Stock Sp...

Shares of ad network DoubleClick Inc. rose 23 percent Fridayafter the company said it plans a 2-for-1 stock split. Read More...

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ValueClick Chairman to Take On More Active Role
Media

ValueClick Chairman to Take On More Active Role

27y Beth Cox

ValueClick Chairman to Take On More Active Role

Cost-per-click ad network ValueClick in Santa Barbara, said thatits board chairman since July 1998, former Best Internet CEO Jim Zarley, willtake a mo...

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Breathing Lessons
Marketing

Breathing Lessons

27y Nick Usborne

Breathing Lessons

Nick loves white space, but doesn't see too much of it online. "We're 'painting on a small canvas' anyway, and we're loath to leave any space on that ...

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Egghead Launches TV-Web Convergence Campaign
Media

Egghead Launches TV-Web Convergence Campaign

27y Beth Cox

Egghead Launches TV-Web Convergence Campaign

Internet computer products retailer Egghead.com Inc. has begun a year-long program of live TV and Web convergence advertising starting on ZDTV'sIntern...

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Bonzi Software Banner Leads NetRatings Weekly List
Media

Bonzi Software Banner Leads NetRatings Weekly List

27y Beth Cox

Bonzi Software Banner Leads NetRatings Weekly List

NetRatings said its BannerTrack service shows that Bonzi Software had the topbanner according to unique audience for the week of Feb. 28. Read More...

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Top Secure Mode Sites and Categories
Audience

Top Secure Mode Sites and Categories

27y Michael Pastore

Top Secure Mode Sites and Categories

Most e-commerce sites keep their sales figures locked away in a vault, leaving us to take a guess based on the number of visitors they receive. But th...

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InterActive Agency Inc. Names Ad VP
Media

InterActive Agency Inc. Names Ad VP

27y Beth Cox

InterActive Agency Inc. Names Ad VP

Santa Monica, CA-based InterActive Agency Inc., which recentlyintroduced its new "iagency" corporate identity and Web site, said that WillAkerlof has ...

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Stephen Zarrilli Named CEO of US Interactive
Media

Stephen Zarrilli Named CEO of US Interactive

27y Beth Cox

Stephen Zarrilli Named CEO of US Interactive

Internet services company US Interactive Inc. said that StephenZarrilli has been appointed chief executive officer of the firm. Read More...

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Web Syndication For The Masses
Media

Web Syndication For The Masses

27y Greg Sherwin and Emily Avila

Web Syndication For The Masses

More on the next frontier in online branding: web syndication. Greg and Emily look at some of the advances in the industry, and how they will enable m...

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BigStar.com to be Lead Advertiser/Marketer on Oscar Site
Media

BigStar.com to be Lead Advertiser/Marketer on Oscar Site

27y Beth Cox

BigStar.com to be Lead Advertiser/Marketer on Osca...

Oscar.com, the official Web site of theAcademy Awards, has signed BigStar.com as its exclusive e-commerce video andDVD partner and lead advertiser. Re...

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Centraal Introduces "Active Namespaces"
Media

Centraal Introduces "Active Namespaces"

27y Beth Cox

Centraal Introduces "Active Namespaces"

Palo Alto, CA-based Centraal Corp., providers of the RealNames Web page addressing system,launched an extension to its RealNames technology called "Ac...

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