New York City-based TMP Worldwide merged its online recruitment properties,The Monster Board and Online Career Center, creating Monster.com , a global...
View articleNew York City-based K2 Design Inc. has been chosen as theinteractive agency of record for NCR, a provider of information technologysolutions for busin...
View articleSan Jose, CA-based ISP Netcom On-Line Communication Services Inc. launched a campaign offering new customers a $20 online Webcertificate thatcan be us...
View articleSo is rich media hype or hope? Truth is, it's mostly hype, for now. But very soon, the issues of connectivity speeds, special players and plug-ins, HT...
View articleCount Tom Hespos among the ClickZ readers who take serious issue with those who think that the concept of rich media is the enemy of a direct response...
View articleFinancial site CBS.MarketWatch.com signed an ad andcontent agreement with public Internet access provider get2net. Read More...
View articleDoubleClick Inc. said its DART (DynamicAd Reporting and Targeting) system served more than five billion ads across6,400 sites worldwide last December....
View articleSan Francisco-based LookSmart , a category-based Webdirectory, launched a year-long print advertising awareness campaign targetingpotential Web site p...
View articleBe Free Inc., a provider of online affiliate network technology and services,signed agreements with 1StopAuto.com , Consumers Car Club , Reel.com , Se...
View articleMarketers turn raw data into powerful knowledge by using the information, insight and understanding gained over time in their relationships with custo...
View articleThe Newspaper Association of America's ClassifiedAdvertising Standards Task Force has introduced a common format that allowsclassified ad publishers, ...
View articleWhatever branding used to be -- referring as it does to a one-way activity involving terrified cattle and a glowing iron -- it ISN'T now in the world ...
View article2CAN Media Inc. wasselected by Meredith Corp. for exclusiveonline advertising representation of its Ladies' Home Journal, Better Homesand Gardens and ...
View articleRobert D. Storch has been named new media director of The SPI Group , a public relations and newmedia marketing services agency. Read More...
View articleThere are two schools of thought when it comes to setting up shop. The first is that everything should be about the customer. The second is that the m...
View articleMySoftware Co. , a provider of servicesand productivity software for small and medium-sized businesses, and mailinggiant Pitney Bowes Inc. expanded th...
View articleThe predicted shift to broadband access technologies by Internet users in the US is beginning to take shape. According to Cahners In-Stat Group, cable...
View articleA survey of pharmacuetical and biotechnology executives found that they feel the answer to the problems that currently exist in the clinical trial sys...
View articleThe Travel Industry Association of America (TIA), 6.7 million American adults (9 percent of Internet users) have used the Internet to make travel rese...
View articleEmail marketing is indeed the killer app for the new year. But only if it is done right. Steve Markowitz offers up the key components of effective ema...
View articleSan Francisco-based Intellipost Corp. , a provider of onlinedirect marketing and loyalty rewards programs, said it has received an unspecified strateg...
View articleiXL Inc. named Aimee Levine as vice presidentof strategic marketing. Read More...
View articleGIC Global Intertainment Corp., which operates an online sports book and casino at www.cyberbetz.com , said it expects tolaunch an advertising campaig...
View articleThe role that online information plays in the purchasing decisions of Internet shoppers was highlighted recently in research done by NetSmart Research...
View articleThe Research Division of IntelliQuest Information Group Inc. has opened a newData Collection Center in Austin, TX. Read More...
View articleOnline advertising s agency Rotomedia Inc. signed an onlineadvertising representation agreement with Ask Jeeves , a Web-based provider of consumerques...
View articleTHQ Inc. launched a multi-million dollar marketing campaignto support the Jan. 12 release of the PlayStation wrestling title "WCW/NWOThunder." Read Mo...
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