Online Advertising Rates Are Falling
Media

Online Advertising Rates Are Falling

27y Beth Cox

Online Advertising Rates Are Falling

Online advertising rates are actually going down, a new survey from AdKnowledge shows. Read More...

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ZDNet Offering Advertisers 'Extramercials'
Media

ZDNet Offering Advertisers 'Extramercials'

27y Beth Cox

ZDNet Offering Advertisers 'Extramercials'

Ziff-Davis said that ZDNet has developed the "Extramercial," a form of Webadvertising that uses what it calls "Extra," the three-inch-wide column offr...

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Netrail Selects ADNet Agency for Major Ad Campaign
Media

Netrail Selects ADNet Agency for Major Ad Campaign

27y Beth Cox

Netrail Selects ADNet Agency for Major Ad Campaign

Tier One Internet backbone provider Netrail hired Atlanta-based ADNet International to produce a varietyof marketing materials for the launch of its n...

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Incentive-based Ad Window Service Launches
Media

Incentive-based Ad Window Service Launches

27y Beth Cox

Incentive-based Ad Window Service Launches

MileNet Inc., a new online network, launched MileNet , afree program that rewards user attention to window ads with frequent flyermiles. Read More...

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ONSALE Launches Ad+Vantage Program
Media

ONSALE Launches Ad+Vantage Program

27y Team ClickZ

ONSALE Launches Ad+Vantage Program

Internet auction site ONSALE Inc. launched itsAd+Vantage Program to increase awareness of manufacturers' product offeringsby guiding ONSALE customers ...

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Bundling Will Work if Priced Right
Audience

Bundling Will Work if Priced Right

27y Michael Pastore

Bundling Will Work if Priced Right

If connectivity service bundling is to work, companies will need to offer consumers a competitively priced package that is customized to their particu...

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Flycast, RealTIME Media Partner for Sweepstakes Programs
Media

Flycast, RealTIME Media Partner for Sweepstakes Programs

27y Team ClickZ

Flycast, RealTIME Media Partner for Sweepstakes Pr...

San Francisco-based ad network Flycast Communications and promotionscompany RealTIME Media Inc. are partnering tooffer an integrated "instant win" swe...

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MapQuest Re-Design Upgrades Possibilities for Advertisers
Media

MapQuest Re-Design Upgrades Possibilities for Advertisers

27y Team ClickZ

MapQuest Re-Design Upgrades Possibilities for Adve...

GeoSystems Global Corp. in Phoenix unveiled anew MapQuest interface and a series ofcorresponding new advertising products for the site that claims 42 ...

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Security Stunts Online Travel Growth
Marketing

Security Stunts Online Travel Growth

27y Michael Pastore

Security Stunts Online Travel Growth

More Internet users are booking travel arrangements online, but getting those who look to book is still the number one challenge for Internet travel s...

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Call for Entries in Web Page Awards
Media

Call for Entries in Web Page Awards

27y Team ClickZ

Call for Entries in Web Page Awards

Closing date for entries in the International Web Page Awards is Nov. 30.Entries are being taken from Web page designers, advertising agencies,corpora...

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Teachers Avoiding Net in Class
Audience

Teachers Avoiding Net in Class

27y Michael Pastore

Teachers Avoiding Net in Class

While 85 percent of US public schools have Internet access, only 14 percent say that teachers use the Web as a teaching resource, according to a study...

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Go2Net Names National Sales Director
Media

Go2Net Names National Sales Director

27y Team ClickZ

Go2Net Names National Sales Director

Seattle-based Go2Net Inc. , which operates a network oftechnology- and community-driven Web sites, hired Ellen McManus as thecompany's national sales ...

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Doggone, Lycos Launches National Campaign
Media

Doggone, Lycos Launches National Campaign

27y Team ClickZ

Doggone, Lycos Launches National Campaign

Lycos Inc. launched anintegrated national advertising campaign aimed at building its brand andfeaturing "Lycos," a black Labrador retriever who really...

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InterVU Rolls Out Audience Management System for Audio, Video
Media

InterVU Rolls Out Audience Management System for Audio, Video

27y Team ClickZ

InterVU Rolls Out Audience Management System for A...

InterVU Inc. delivered a newmanagement service for Web publishers, advertisers and agencies that enablesautomated audio and video content publishing a...

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Wired Digital Running H-P 'Color-the-Screen' Ad
Media

Wired Digital Running H-P 'Color-the-Screen' Ad

27y Team ClickZ

Wired Digital Running H-P 'Color-the-Screen' Ad

Wired Digital in San Francisco, adivisionof Lycos, is running an ad for Hewlett-Packard's new color printing campaignthat takes the screen from black ...

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Real Cities Network, cars.com Join 24/7 Network
Media

Real Cities Network, cars.com Join 24/7 Network

27y Team ClickZ

Real Cities Network, cars.com Join 24/7 Network

Ad rep company 24/7 Media Inc. in NewYork signed KnightRidder's Real Cities and cars.com to its 24/7 Network. Read More...

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AdKnowledge Names East, West Sales Execs
Media

AdKnowledge Names East, West Sales Execs

27y Team ClickZ

AdKnowledge Names East, West Sales Execs

AdKnowledge in Palo Alto, CA, whichmarkets an end-to-end Web advertising management system, named Jim Alla asdirector, Eastern Regional Sales and prom...

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Real Media Launches Open AdStream Campaign
Media

Real Media Launches Open AdStream Campaign

27y Team ClickZ

Real Media Launches Open AdStream Campaign

A $100,000-plus online campaign emphasizing the superiority of Real Media's Open AdStream (OAS) ad serversoftware launched on 10 major online sites an...

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Adauction.com Names Ingalls Moranville as AOR
Media

Adauction.com Names Ingalls Moranville as AOR

27y Team ClickZ

Adauction.com Names Ingalls Moranville as AOR

Ingalls Moranville Advertising wasselected by Adauction.com as its agency ofrecord andlaunched a print and online campaign designed to increase awaren...

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Deja News, Monster Board Opt For DoubleClick DART
Media

Deja News, Monster Board Opt For DoubleClick DART

27y Team ClickZ

Deja News, Monster Board Opt For DoubleClick DART

DoubleClick said its proprietary DART ad serving and targeting solution has been selected by discussion network Deja News and career site The Monster ...

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Personify Introduces QuickStart Program
Media

Personify Introduces QuickStart Program

27y Team ClickZ

Personify Introduces QuickStart Program

Personify Inc. in San Francisco introducedQuickStart, a 30-day trial program that enables Web businesses to achieve fastresults from Personify Essenti...

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Visa TV Ad Highlights an Online Retail Partner
Media

Visa TV Ad Highlights an Online Retail Partner

27y Beth Cox

Visa TV Ad Highlights an Online Retail Partner

Visa U.S.A. launched its first TV commercial featuringan online merchant inits "It's Everywhere You Want To Be" campaign. Read More...

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Fox Sports Online Launches Broadcast TV Campaign
Media

Fox Sports Online Launches Broadcast TV Campaign

27y Team ClickZ

Fox Sports Online Launches Broadcast TV Campaign

Fox Sports Online launched a TV adcampaign consisting of 30-second spots depicting FSO fans going to extremesfor their favorite sports site. Read More...

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InterAd Launches Division in Italy
Media

InterAd Launches Division in Italy

27y Team ClickZ

InterAd Launches Division in Italy

European online ad sales rep firm InterAd launched a new divisional operation for Italy, aimed at bringing a European focused approach to Italianonlin...

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GM Voices, AdNet International Deliver A Audio-Enabled Ads
Media

GM Voices, AdNet International Deliver A Audio-Enabled Ads

27y Team ClickZ

GM Voices, AdNet International Deliver A Audio-Ena...

GM Voices , a digitalaudio production company, has teamed with AdNet International to deliver 30-seconddigital sound files through ActiveBanner audio-...

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BURST! Offers Sponsored Content to Member Sites
Media

BURST! Offers Sponsored Content to Member Sites

28y Team ClickZ

BURST! Offers Sponsored Content to Member Sites

Beth Cox Read More

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Business Week Picks K2 Design for Interactive Branding
Media

Business Week Picks K2 Design for Interactive Branding

28y Team ClickZ

Business Week Picks K2 Design for Interactive Bran...

K2 Design Inc. has been selected as the interactivebranding partner for BusinessWeek Online, the online Web brand of the weekly magazine. Read More...

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