8 Spring Cleaning To-Dos for E-Commerce Marketers
B2C Email Marketing

8 Spring Cleaning To-Dos for E-Commerce Marketers

11y Jim Davidson

8 Spring Cleaning To-Dos for E-Commerce Marketers

Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready...

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#Openshoot: Topshop's & Ghostpoet's crowdsourced music video
Acquisition

#Openshoot: Topshop's & Ghostpoet's crowdsourced music video

11y Leighann Morris

#Openshoot: Topshop's & Ghostpoet's crowdsourc...

Launching this week, Topman will invite young creative talent to submit their ideas for his upcoming single, X Marks the Spot. Entrants can upload sna...

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2015: Rethinking Programmatic
Media

2015: Rethinking Programmatic

11y Guest

2015: Rethinking Programmatic

Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Read More...

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Target departs traditional Grammys format to make history with live ad gig
Acquisition

Target departs traditional Grammys format to make history with live ad gig

11y Huw Jenkins

Target departs traditional Grammys format to make ...

In a bid to bring viewers #moremusic during America’s biggest music event, the ad promoted the release of Target's exclusive deluxe edition of Imagine...

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Do You Suck at Reporting?
Acquisition

Do You Suck at Reporting?

11y Zac Martin

Do You Suck at Reporting?

Columnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...

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4 brands who are redefining content marketing
Headline News

4 brands who are redefining content marketing

11y Jon Hulme

4 brands who are redefining content marketing

Jon Hulme, Managing Director and co-founder of Contentive, looks at four fashion retailers on the cutting edge of content marketing - and the lessons ...

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Hot this week: Myth busting mobile, wearables and awesomeness
Headline News

Hot this week: Myth busting mobile, wearables and awesomeness

11y Huw Jenkins

Hot this week: Myth busting mobile, wearables and ...

What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...

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Double Opt-In: Then, Now, and When It’s a Best Practice
Email

Double Opt-In: Then, Now, and When It’s a Best Practice

11y Jeanne Jennings

Double Opt-In: Then, Now, and When It’s a Best Pra...

What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Read More...

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Watch: Insane Irish man plays Ikea simulator
Video

Watch: Insane Irish man plays Ikea simulator

11y Huw Jenkins

Watch: Insane Irish man plays Ikea simulator

We don't know who this man is, but after watching this, you will never be able to forget the unique tone of his amazingly Irish accent. An hysterical ...

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Use Digital Marketing to Boost Your Digital Coaching
Marketing

Use Digital Marketing to Boost Your Digital Coaching

11y Aaron Kahlow

Use Digital Marketing to Boost Your Digital Coachi...

Digital coaching is on the rise, but you need to employ these content marketing techniques in order to stand out from the pack. Read More...

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Super Bowl ads: The Lego version
Video

Super Bowl ads: The Lego version

11y Leighann Morris

Super Bowl ads: The Lego version

Sick of the Super Bowl? We're sorry, but this stop motion animated film using thousands of Lego bricks is too good to miss. Read More...

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Coca-Cola Duped Into Tweeting Racist Content
Social

Coca-Cola Duped Into Tweeting Racist Content

11y Emily Alford

Coca-Cola Duped Into Tweeting Racist Content

Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned ...

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Are Mobile Games the Next Big Space for Advertisers?
Media

Are Mobile Games the Next Big Space for Advertisers?

11y Yuyu Chen

Are Mobile Games the Next Big Space for Advertiser...

This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers lev...

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Tweets to Appear in Google Searches
Search

Tweets to Appear in Google Searches

11y Mike O'Brien

Tweets to Appear in Google Searches

Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear i...

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Sports fashion brand pioneers in-game shopping
Acquisition

Sports fashion brand pioneers in-game shopping

11y Huw Jenkins

Sports fashion brand pioneers in-game shopping

European sports fashion brand Björn Borg is ditching marketing convention - presenting their Spring Summer 2015 collection not through a commercial, f...

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Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram
Social

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

11y Mike O'Brien

Romanian KFC Campaign Taps UGC to Parody Rich Kids...

To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram f...

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How to Speak With Customers on Social When You Aren’t the Target Audience
Social

How to Speak With Customers on Social When You Aren’t the Target Audience

11y Angie Pascale

How to Speak With Customers on Social When You Are...

In order to connect with consumers, you must use language they relate to and can understand. How can you do that if you're not in their same demograph...

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Facebook's new privacy policy tracks users off-site
Disruptive MarTech

Facebook's new privacy policy tracks users off-site

11y Leighann Morris

Facebook's new privacy policy tracks users off-sit...

Facebook's revised privacy policy, which all users are automatically signed up to, allows the social networking site to track users' activity even aft...

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3 Things We Learned From This Year’s Super Bowl Ads
Marketing

3 Things We Learned From This Year’s Super Bowl Ads

11y Tessa Wegert

3 Things We Learned From This Year’s Super Bowl Ad...

Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...

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The Email Time Capsule: 2010 and Looking Ahead to 2020
Email

The Email Time Capsule: 2010 and Looking Ahead to 2020

11y Simms Jenkins

The Email Time Capsule: 2010 and Looking Ahead to ...

What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Read More...

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Intel promotes power of partnering to fuel wearable revolution (Interview)
Insights

Intel promotes power of partnering to fuel wearable revolution (Interview)

11y Huw Jenkins

Intel promotes power of partnering to fuel wearabl...

Take a look at this video interview with Intel’s Paul Stacey, who explains how the company is developing, investing and partnering with a range of tec...

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3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love
Search

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

11y Lars Hirsch

3 Easy Steps to a Valentine’s Day Search Campaign ...

Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Read More...

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Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service
Asia

Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

11y Sophie Loras

Line Paves Way for M-Commerce in Southeast Asia Wi...

Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new oppo...

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Global Calendar a Must-Have Tool for International Search Marketing
Asia

Global Calendar a Must-Have Tool for International Search Marketing

11y Motoko Hunt

Global Calendar a Must-Have Tool for International...

A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...

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Instagram Adds Video Looping to Rival Vine
Media

Instagram Adds Video Looping to Rival Vine

11y Yuyu Chen

Instagram Adds Video Looping to Rival Vine

Facebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Read More...

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Twitter "Quick Promote" Targets SMBs
Social

Twitter "Quick Promote" Targets SMBs

11y Emily Alford

Twitter "Quick Promote" Targets SMBs

Twitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engageme...

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4 Fearless Predictions for the Future of SEO and Analytics
Actionable Analysis

4 Fearless Predictions for the Future of SEO and Analytics

11y Crispin Sheridan

4 Fearless Predictions for the Future of SEO and A...

The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...

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