Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. ...
View articleIn this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media compan...
View articleThese strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC p...
View articleLiving Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...
View articleWeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...
View articleRussia’s stock market is now worth $325bn while Google is valued at more than $340bn according to Bloomberg. Read More...
View articleJust a quick post to let you know we're off on our winter break (eating turkey and playing scrabble with Grandma) but we'll be back in 2015 ready to b...
View articleUber has extended a festive hand of goodwill by offering free taxis throughout London and Manchester – to transport goods to food charities and homele...
View articleFrom ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...
View articleeMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend w...
View articleThis has made our day/week/year. Pet food company Freshpet may just have won the battle for the best Christmas advert (EVER) with this effort. Read Mo...
View articleWhile it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Read Mo...
View articleAgencies, advertisers and publishers are living through a digital revolution. Getting the right skills at the right price is a crucial task. But what ...
View articleWhat can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...
View articleThe coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in...
View articleIn our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be ...
View articleJust what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to bene...
View articleWebsite translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Read More...
View articleEarlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Read M...
View articleAs McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon ...
View articleIKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding. Read More...
View articleWe've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut? Read...
View articleBrands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Read More...
View articleAd agency Mother has flown Jesus Christ himself (a holy impersonator) from Los Angeles to London as part of a festive stunt. Read More...
View articleA look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like...
View articleEvery year at about this time Google releases its year in search video, recapping the most searched topics of the year, such as Robin Williams' death ...
View articleThe multi-million pound campaign – Real Good Times – acknowledges that consumers are increasingly looking toward photo-sharing apps when deciding on w...
View article