Toyota comedians prank passersby for new campaign
Acquisition

Toyota comedians prank passersby for new campaign

11y Leighann Morris

Toyota comedians prank passersby for new campaign

In our favourite campaign video of the week, four musical comedians hide in a Toyota Aygo and improvise songs about the people they see passing a spot...

View article
Digital Marketing Show 2014: free VIP passes for .rising readers
Events & Awards

Digital Marketing Show 2014: free VIP passes for .rising readers

11y Katy Menczer

Digital Marketing Show 2014: free VIP passes for ....

After an immensely successful first show in 2013, the Digital Marketing Show is back for a second year, coming to Excel Campus, London on 19th and 20t...

View article
Founder of UGG Boots Shares Old-School Principles of CRM
Marketing

Founder of UGG Boots Shares Old-School Principles of CRM

11y Ramon Ray

Founder of UGG Boots Shares Old-School Principles ...

Although the UGG founder started his business before the dawn of CRM systems, marketers can learn a lot from the UGG success story. Read More...

View article
Happy After Halloween: Let the Holiday Email Begin!
Email

Happy After Halloween: Let the Holiday Email Begin!

11y Kara Trivunovic

Happy After Halloween: Let the Holiday Email Begin...

What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Read More...

View article
People, Product, and Technology: Planning for 2015
Media

People, Product, and Technology: Planning for 2015

11y Christian Nahas

People, Product, and Technology: Planning for 2015

As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Read More...

View article
Programmatic Success: Everything Interesting Happens at the Margins
Media

Programmatic Success: Everything Interesting Happens at the Margins

11y Adam Epstein

Programmatic Success: Everything Interesting Happe...

Programmatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Read More...

View article
Mobile Phones and Pizza Delivery
Asia

Mobile Phones and Pizza Delivery

11y Scott Heron

Mobile Phones and Pizza Delivery

Mobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza deliv...

View article
Whole Foods' Experiential Campaign Educates and Engages Consumers
Marketing

Whole Foods' Experiential Campaign Educates and Engages Consumers

11y Mike O'Brien

Whole Foods' Experiential Campaign Educates and En...

SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about...

View article
Fake Twitter Profile Reveals Consumer Engagement Levels [Study]
Social

Fake Twitter Profile Reveals Consumer Engagement Levels [Study]

11y Mike O'Brien

Fake Twitter Profile Reveals Consumer Engagement L...

Using a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of follower...

View article
Instagram Is the Latest Social Platform to Dive Into Native Video
Social

Instagram Is the Latest Social Platform to Dive Into Native Video

11y Emily Alford

Instagram Is the Latest Social Platform to Dive In...

Instagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Read M...

View article
Hungary suspends Internet tax after huge backlash
Headline News

Hungary suspends Internet tax after huge backlash

11y Leighann Morris

Hungary suspends Internet tax after huge backlash

Hungary's prime minister says the government will suspend a planned tax on Internet usage and reconsider the matter next year after huge backlash and ...

View article
ad:tech 2014: wywy's Fiona Smith on multi-screen advertising
Disruptive MarTech

ad:tech 2014: wywy's Fiona Smith on multi-screen advertising

11y Katy Menczer

ad:tech 2014: wywy's Fiona Smith on multi-screen a...

In our third interview from this year's ad:tech London, .rising's editor Huw Jenkins talks to Fiona Smith from wywy about the latest digital trends, i...

View article
How to Get Started With Monetization
Media

How to Get Started With Monetization

11y Chris Crawfurd

How to Get Started With Monetization

It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. Read More...

View article
Top 5 Social Marketing Trends for Brands to Watch in 2015
Social

Top 5 Social Marketing Trends for Brands to Watch in 2015

11y Roger Katz

Top 5 Social Marketing Trends for Brands to Watch ...

As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Read More...

View article
Hot this week: ad:tech interviews, 2015 digital predictions, and Tesco's cocked up carton
Headline News

Hot this week: ad:tech interviews, 2015 digital predictions, and Tesco's co...

11y Huw Jenkins

Hot this week: ad:tech interviews, 2015 digital pr...

This week we bring you an interview with Admedo ECO from this year's ad:tech, next year's marketing predictions, a piece of design by Tesco which has ...

View article
What's viral? Honda: The Other Side
Video

What's viral? Honda: The Other Side

11y Leighann Morris

What's viral? Honda: The Other Side

Prepare to have your mind blown. Honda's latest YoutTube ad lets you change the video from night to day. For real. Read More...

View article
The Customer Experience Is Key, in Every Channel and at Every Interaction
Conference Coverage

The Customer Experience Is Key, in Every Channel and at Every Interaction

11y Team ClickZ

The Customer Experience Is Key, in Every Channel a...

Hard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Read More...

View article
Data Visualization: Your Secret Weapon in Storytelling and Persuasion
Data insights

Data Visualization: Your Secret Weapon in Storytelling and Persuasion

11y Adam Singer

Data Visualization: Your Secret Weapon in Storytel...

Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success. Read More...

View article
How Would a Subscription-Based Model Affect YouTube?
Media

How Would a Subscription-Based Model Affect YouTube?

11y Mike O'Brien

How Would a Subscription-Based Model Affect YouTub...

YouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Read Mor...

View article
Q&A: Walgreens’ Seth Meisel
Conference Coverage

Q&A: Walgreens’ Seth Meisel

11y Mel Carson

Q&A: Walgreens’ Seth Meisel

In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Read More...

View article
.rising speaks to ad2one MD at ad:tech 2014
Insights

.rising speaks to ad2one MD at ad:tech 2014

11y Huw Jenkins

.rising speaks to ad2one MD at ad:tech 2014

Take a look at our second insightful instalment from this year's ad:tech 2014 event in London. Here, we speak to Grant Allaway, Group MD of ad2one abo...

View article
It’s Time for Brands to Capitalize on News Consumption Trends
Marketing

It’s Time for Brands to Capitalize on News Consumption Trends

11y Tessa Wegert

It’s Time for Brands to Capitalize on News Consump...

As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...

View article
Microsoft launches its first wearable device
Video

Microsoft launches its first wearable device

11y Leighann Morris

Microsoft launches its first wearable device

Microsoft has launched its first wearable device, now on sale in the US for $199 (£129). The 'Band' is - essentially - a cross platform fitness bracel...

View article
Trick or Treat – Google’s Inbox and What It Means for Email Marketers
Email

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

11y Simms Jenkins

Trick or Treat – Google’s Inbox and What It Means ...

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for m...

View article
How Do You Make 2+2=5? Integrate!
Analytics

How Do You Make 2+2=5? Integrate!

11y Neil Mason

How Do You Make 2+2=5? Integrate!

Integrating your data can help you make it even more valuable. What is the best way to integrate? Read More...

View article
5 Things You Need to Know About Data Management Platforms
Data insights

5 Things You Need to Know About Data Management Platforms

11y Mathew Sweezey

5 Things You Need to Know About Data Management Pl...

The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...

View article
Are You Afraid of the Dark? How to Start Your Start-Up and Leap Into the Unknown
Marketing

Are You Afraid of the Dark? How to Start Your Start-Up and Leap Into the Un...

11y Alan Cutter

Are You Afraid of the Dark? How to Start Your Star...

The decision to create a start-up can be a scary one. How can you conquer your uncertainty and take the plunge? Read More...

View article
1 191 192 193 194 195 1,702