This week, Twitter revealed that 23 million of its 271 million monthly active users are actually bots - essentially computer programmes that tweet of ...
View articleAt their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ...
View articleThe recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Re...
View articleAt her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. ...
View articleAn established employee advocacy program is beneficial to both your brand and your employees. Here are some tips for overcoming the main challenges of...
View articleThe new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces...
View articleRegardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn...
View articleA look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they...
View articleDuring site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar,...
View articleIn this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. ...
View articleIn this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what...
View articleA look at the day two keynote panel at ClickZ Live San Francisco, a fireside chat with Facebook, Hootsuite, Ghirardelli, YouTube and the Online Market...
View articleA new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...
View articleAt the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...
View articleWhile there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend...
View articleIt's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to h...
View articleReports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, inf...
View articleInbound marketing is one of the most effective ways to move forward with digital marketing efforts. If we apply the same inbound marketing strategies ...
View articleIn order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology ...
View articleLee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Re...
View articleThe micro-blogging service has been beta testing a new feature, Promoted Video, which allows advertisers to upload and distribute video ads on the pla...
View articleThe list-loving site is to launch sites in Berlin, Mexico City, Mumbai and Tokyo this year. Read More...
View articleBeacon technology is offering a new era of mobile targeted marketing - take a look at this video to see how fashion brands like House of Fraser and Cu...
View articleOreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketi...
View articleAt the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Her...
View articleLike many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for...
View articleKnowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their custome...
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