One of the best ways to discover how you can better your website is by asking your visitors what they want to see. Here are several tools that allow y...
View articleHere are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...
View articleA few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-rel...
View articleAfter analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...
View articleIt's the end of the 'friendly games' in Scotland, and who better to celebrate the international event than the country's national beverage; Irn Bru. R...
View articleHeineken has teamed up with Star Cabs to offer lucky punters a stagger-free ride across London - all you need to do is buy a pint and download an app....
View articleWorking in collaboration with Project Sunblock, a content verification technology provider, police banners are now replacing a wide range of legitimat...
View articleThe TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...
View articleFailure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and c...
View articleWhile 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open r...
View articleAs the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully c...
View articleFocusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward in...
View articleUsing a combination of Millennial Media’s data and video technologies, Malibu will be able to target men and women in the UK aged 18-34, across music ...
View articlePinterest has purchased Icebergs, a company that allows creatives to collaborate on projects online. This acquisition, along with a number of new feat...
View articleThe Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketi...
View articleIn part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of re...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July. Read More...
View articleApple has confirmed that it will gradually lay off 200 Beats employees, or nearly 29% of the 700 people currently working for the headphones company. ...
View articleWhile automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digi...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleThis interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and t...
View articleShakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...
View articleAccording to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...
View articleHumor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...
View articleBrands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion...
View articleA poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word ...
View articleThe newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection te...
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