While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...
View articleThe growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Read More...
View articleThis week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Read More...
View articleWhile there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...
View articleIt's important for marketers to be aware of the details of the venture capital world before they consider taking a job at a start-up, so here is a pri...
View articleJournalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage ...
View articleA new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reade...
View articleBrazil's defeat was eye-watering. Alas, all sporting fails must have a silver-branded lining. Read More...
View articleWhile mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Read More...
View articleGoPro's mix of high-quality footage with a first-person aesthetic makes its videos irresistible to the Millennial audience. How can marketers take adv...
View articleIncorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and incre...
View articleAlthough it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make...
View articleMarketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy. Read M...
View articleDon't just sit idly by while your PPC agency works. Here are five things you should ask your agency about your PPC campaigns. Read More...
View articleMobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsist...
View articlePizza Mogul is a new app campaign by Domino's, which allows users to design their own pizza, share it across social networks, and make a percentage of...
View articleA Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average numb...
View articleThere's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...
View articleThe colors you use throughout your website and for your calls to action can have a profound effect on conversion rates. Here are some tips to help you...
View articleMarketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...
View articleAs B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yo...
View articleResearchers at Gartner have predicted that global tablet sales will overtake PC sales for the first time next year, reaching more than 320 million uni...
View articleThe campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partn...
View articleNot only was Novak Djokovic’s dramatic five-set victory on Sunday exciting for tennis fans - it was also a great showcase for the champion's sponsors,...
View articleClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner wi...
View articleA chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Read More...
View articleThe back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare ...
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