After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...
View articleThis column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Read More...
View articleGoogle Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...
View articleWhy every major agency senior media buyer needs be fired. Read More...
View articleAre we losing sight of the unique opportunities that digital now offers us? Read More...
View articleYouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them...
View articleFacebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...
View articleThe platform says it will roll out video ads "carefully and methodically," starting with the U.S. Read More...
View articleShares in Twitter dropped to their lowest levels since the company's stock market flotation this week, as it reported slower than expected user growth...
View articleFacebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social ...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April. Read More...
View articleXaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...
View articleAlthough difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital dist...
View articleIn this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Read More...
View articleIn a cluttered social media world, good isn't good enough anymore. Content has to be great if you want to break through, drive shares, and get noticed...
View articleThe study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...
View articleHow email marketers and subscribers can deliver a win-win message every time. Read More...
View articleShares fell 11 percent on user growth slow down in Q1, while ad revenue increased and grew by 125 percent year-over-year. Read More...
View articleShares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Read More...
View articleHaving an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy ...
View articleTo understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Read More...
View articleHere are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the be...
View articleMany mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience s...
View articleContent is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, manag...
View articleThe techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable ...
View articleIf consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these e...
View articleAOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-com...
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