New forms of content can spark renewed interest in your product or service. Consider these various types of image, video, and written content for onli...
View articleIn an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that i...
View articleReply and hashtag functions synonymous with Twitter could be under threat of extinction after its head of news brands them ‘arcane’ and bans them from...
View articleThe first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as t...
View articleThe campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Read More...
View articleIn the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, ...
View articleA look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...
View articleProfitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying ...
View articleStoryscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand wha...
View articleTwitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then bro...
View articleThe paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...
View articleAnother social media nomination craze has gone viral – thankfully this time it’s stripping off women’s make-up and raising funds for a cancer charity....
View articleClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time s...
View articleFollowing this weeks announcement by the Royal Mint, McVitie’s have responded to news of the new 12-side pound coin by publically joking of their plan...
View articleThe YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Read More...
View articleOver the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...
View articlePart three in a series looking at how to measure the return on investment (ROI) of analytics. In some cases it will be possible to measure the outputs...
View articleA look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new...
View articleAccount-based marketing (ABM) is being acpted at a much larger scale than ever before. So here's a look into why account-based marketing will be one o...
View articleIt's no secret that Britain's insatiable appetite for animals is fuelling a nation-wide marketing trend for 'catvertising' - but why? Read More...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleHow can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits...
View articleClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She al...
View articleCollaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your busines...
View articleA comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Read More...
View articleWhat you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Read More...
View articleIt's time to refresh the key action items or best practices for International search engine optimization. Read More...
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