With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Read More...
View articleFollowing the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...
View articleThe first screenplay to be released over Twitter is one more step towards screen convergence. Read More...
View articleFedEx has created holiday-themed videos to get the word out about its new flat rate offering. Read More...
View articleGoogle Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marke...
View articleIn the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level ta...
View articleRelevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad ...
View articleDoctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Pa...
View articleCheck out this awesome introductory video our film team has created of our time at the Digital Marketing Show 2013, which was held at the ExCel Campus...
View articleAs the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...
View articleThe news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing ...
View articleIt's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help m...
View articleApplebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an intera...
View articleTwitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external ...
View articleBlending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb tr...
View articleSocial is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark repo...
View articleRemember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious b...
View articleWe've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...
View articleAs consumers around the world prepare their Christmas wish lists, the marketing team at Nokia is hoping a new social media campaign, composed of short...
View articleImagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players,...
View articleVideo ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video ...
View articleFrom Facebook, Twitter, Instagram, LinkedIn to Pandora. Read More...
View articleThe advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Read More...
View articleApple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Read...
View articleNot only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messagi...
View articleA new report from the data experts at Searchmetrics has revealed that online fashion retailer ASOS has beaten off tough competition from rivals such a...
View articleBefore everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pa...
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